Yes, it’s a morbid subject, but I have to raise it. It just breaks my heart to see birthday announcements for someone who has…

Back in 1995, I discovered the World Wide Web. As a graphic designer, I thought to myself, “I can do that!” Thus, I learned…

Marketing is an essential function of any business that wants to draw new customers. Whether B2B or B2C (or both), you must promote your…

You came up with a brilliant idea, set up a website and placed ads on Facebook. However, your marketing is failing. The ads are…

No matter what technological advances change HOW we do social media marketing, the marketing basics stay the same. I’ve seen many small businesses make…

Many businesses, especially local brick-and-mortar and area service providers, DO NOT use YouTube effectively. You probably think that just recording a video and uploading…

So, what’s going to be trending on social media in November besides politics, Israel, and Thanksgiving? You’ll be surprised. I hope this helps you…

Competition. Like it or not, when it comes to marketing, you are always competing with someone for the valuable dollar in your target market’s…

Why bother with X (formerly Twitter)? Because you want exposure, visibility, and SEO (Search Engine Optimization). Simple. You want to build a following, be…

You don’t need to be a magician to be successful at online marketing. You just need to know how it all works together and…

How do you measure your marketing success (or failures)? How do you know if your marketing efforts are working? What’s nice about today’s digital marketing…

The main social media networks, Facebook, LinkedIn, Twitter, X, Pinterest, TikTok, and YouTube, each have very powerful internal search engines and algorithms that rival…

What does search engine optimization, Local SEO, look like for local, brick-and-mortar businesses in this day of AI search? Between Google, AI, schema, backlinks,…

You know you need one — a Website to help promote your business. The question is… should you go the DIY route and build…

Do you find that thinking about marketing your business using social media networks is overwhelming? Don’t feel bad. You’re in a big boat with…

Do hashtags still matter in social media posts? Yes, they do! But their use and effectiveness have changed over the years. All of the…

Search Engine Optimization (SEO) – everyone with a website wants it. Yet, it can sometimes be elusive if not done properly. Furthermore, what about…

The last thing you need when you’re trying to run your business is to discover that your WordPress website was hacked. More than likely,…

In these days of AI search bots, you want your content to be cited. Thus, your content needs to be on the platforms that…

Artificial Intelligence (AI) is changing the way we search, and in this 2025 Holiday Shopping Season, it will change the way we shop. People…

Would you believe that LinkedIn and AI Search Bots are the latest hot couple? As I’ve been researching how the AI search tools like…

Digital Marketing is in the midst of AI evolution with the eruption of Artificial Intelligence — AI offers time-saving tools not just for search,…

What do you want to be known for? In other words, what’s your brand? Your Personal Brand is your Reputation When you step into…

So you want to start an eCommerce business. Or maybe you’re already delving into the depths of an eCommerce site. Either way, here are…