Here’s an excellent example of a viral video for a brand that actually rejected it. It’s what’s called “user-generated content”. A fan of a product or service creates a video, on their own, without prompting by the brand. But this is not about the brand but the power of telling stories that provoke emotions.
About the Video:
German student, Eugen Merher, created this video in honor of a relative of his. He sent the video to Adidas, but it was rejected. So, he uploaded it to YouTube. As of this posting, it’s had over 16 million views!
I’ll let the video speak for itself – the power of telling stories…..
Don’t you just want to stand up a applaud?
Now, you’re probably thinking, “I can’t produce a video like this!” Well, the brand didn’t produce it. A fan did. However, you can still tell stories without going to the lengths of a full video production.
Similarly, you have satisfied customers, don’t you? Tell their stories. You don’t have to use their names. Furthermore, even if you’re just starting out, use fictional or hypothetical situations. No one needs to know that it’s not true. Or even a compilation of several clients. Showcase your experience and expertise.
The First 15 Seconds
The first 15 seconds are crucial. You need to catch the viewer’s attention so they’ll keep watching the video.
Remember, not every video is going to go viral. Going viral is a fluke.
All in all, don’t focus on wanting your video go viral — just make it AWESOME! Generate emotions. Here are some tips to consider when planning out your videos…
- Make if funny — using humor tastefully goes a long way.
- Tug at the heart-strings — this should be the main rule for Nonprofit Organizations, but, for-profit businesses can show their compassion, community service.
- Use cuteness — why do you think people like to watch cats, puppies, and babies? It’s the cuteness factor.
- Be real — obviously, not all videos need to be professionally produced. Impromptu, behind-the-scenes, casual, and honest videos show the human side of the business.
- Make it memorable — your potential target may not need your services or products right away, but as a result of a video they remember, they’ll contact you when they need you.
Testimonial videos also carry a lot of weight. People want to relate with people.
To be able to generate the emotions of your target audience, you first need to really get to know them. What are their pain points? What makes them happy or sad? Here’s a free Define Your Target Market Workbook that will help you get started.
In conclusion, if you’re going to take the time to create videos, doesn’t it make sense to plan them out strategically? Let’s start with a FREE Zoom call to discuss your current and future marketing plans. Click here to book.
Note: top photo is a YouTube Screenshot