Archive for blogging

Top 10 Best Marketing and Social Media News of the Week – 2-3-17

This will be the last of the Best Marketing and Social Media News articles that will be open to the public. Starting next week they’ll be part of the exclusive Members Only Resources. For only $20 a month you’ll have access to ALL video classes, update videos, how-to demonstrations on new features on the social […]

This content is for members only. Become a member now by purchasing Your Social Savvy Solution Members Only to get access to this and other awesome members-only content.

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

Top 5 Best marketing and Social Media News of the Week 1-27-17

Only 5 social media news stories this week! That’s not to say that there is a ton of news out there, but I’ve been swamped with new projects. This weekly feature will soon be part of the “Exclusive Members Only” content. Coming in a few days! Watch your email inbox for the announcement!

  1. Facebook News Feed Algorithm: Percent of a Video Watched By Users Given Weight – If someone watches only the first 10 seconds of a video, what good is it? You have to capture the viewers’ attention in the first 5 seconds. Now more than ever. Moreover, you have to plan out all your videos.
  2. 3 Changes Coming to Facebook Trending Stories – What’s trending is important because sometimes you can ride on a trend’s coattails and gain exposure.
  3. MailChimp moves toward becoming a marketing platform with Facebook ads feature – Some of you regulars know that I use MailChimp (affiliate link) for my email program and automation. Now, they’ve added Facebook Ads to their service. Very cool.
  4. How to Prepare for Voice Search – “OK, Google…” “Siri, where’s the closest bakery?” “Alexa, how do you unclog a garbage disposal?” No matter your business, you want to be found when someone searches for what you have to offer.
  5. How to Write Emotional Headlines That Get More Shares – How enticing are your blog post headlines? They have to be appealing enough that when someone sees it, they click on it. Then the content needs to deliver on the headline. If it’s good, you have more of a chance your visitor will become a lead and that they’ll share it with their friends. Oh, don’t forget to have share buttons on your site.

Blogger and copywriter service

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

Top 12 Blogging Mistakes You Need to Fix in 2017

Blogging is a crucial part of online marketing in today’s digital world. Even if you’re blogging regularly, at least a few times a month, you may not be getting the results you want or expected. Moreover, it’s challenging to find the time to write an article that’s at least 300 words.

Blogging mistakes: take the time to do it right the first time. When I’m asked to do a free analysis, I usually find the same mistakes in many people’s blog sites. First, let me tell you that you’re in a big boat with lots of folks who just don’t know what they don’t know.

However, ignorance is no longer an excuse.

Here are the Top 12 Blogging Mistakes and Some Simple Fixes.

      1. Using the free WordPress or other free, third-party blogging platform. On any other platform, whether a free blogging site or social media, you’re just borrowing the space there. You don’t own it. To boot, you have to follow their rules and they can change them at any time AND use your content as they wish. I recommend having your own WordPress website.
      2. Using industry jargon. You’re the expert, your reader is not. Write for an 11-year-old. Use the Flesch Reading Score. The free WordPress plugin, SEO by Yoast, will test your post for you.
      3. Not creating fresh, relevant content regularly. To be effective and grow a following or build an email list, you should blog 2-3 times a week. And, once you’ve built an audience, you can get away with blogging weekly but, no less than that.

        Related Content Hand Picked for You: Blogging 3x a Week Increases Website Traffic – Here’s Proof


      4. Not writing for the human reader. Write for your target market with the search engine and keywords in mind. Use a thesaurus. Don’t overuse your keywords.
      5. Forgetting to proofread before publishing. Check spelling and grammar. It is your online reputation! Preview the post, then read it aloud to yourself.
      6. Writing long paragraphs. Break up your content with bullet points, lists and H2 and H3 sub-headings.Blogger and copywriter service
      7. Not sharing your content on social media. This is the main way to publicize your blog posts. Furthermore, it drives people to your site. Besides that, it helps with SEO. Google loves those relevant backlinks.
      8. No credible internal and external links. Add internal links to related content on your site and external links to related, relevant content on someone else’s site. The keyword here is “relevant”.
      9. Trying to be cute with your headline. Your headline should entice people to click on the link to get them to your website. Yet, creating “clickbait” is a no-no. Use this free Headline Analyzer to help you create catchy headlines. Write a good headline then deliver on the content.Make 2017 Your Best Year Ever!
      10. Not adding the title of the post or keywords to image “alt text” descriptions. If someone pins your picture on Pinterest, this is the description that comes up. Don’t make the user have to add their own description. On top of that, doing this also helps with SEO. The search engine doesn’t see the picture, it sees the file name and the “alt text” description. Also, don’t leave the file name with the original file number from a camera. Call it what it is.
      11. Leaving default widgets like “archives”. (Widgets are the boxes you see in the sidebar with calls-to-action). No one is going to look for what your wrote on a specific day. They’re looking for topics or categories. If anything, put a widget with a drop-down menu of your categories. Look for mine in the sidebar.
      12. Not having a “tag cloud” with the tags (keywords) that are relevant to your article. This is another way to keep people longer on your site. Additionally, keywords are what the search engine sees. Look over to the right sidebar and you’ll see mine. >>>>>

In conclusion, learning how to properly and effectively blog on your website can only benefit you.

Tip: Stop thinking of blogging as a chore. Think of it as a way to talk to your target market; to educate your potential customers; and to provide value to their lives.

Think these are a lot? Check out all the other mistakes that I see people making online with their marketing. Here’s a free ebook.

Are You Making These Social Media Mistakes?

Stop making excuses about your blogging mistakes! Related articles

Save

Save

Save

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

Your 2017 Success Blueprint – 10 Content Marketing Truths You Need to Know

To have good SEO, you need to have good content. Content Marketing is a crucial a part of your marketing plan as are SEO and Social Media.

Here’s what you need to know and do regarding Content Marketing in 2017:

1. Video – Hotter than Ever!Video marketing is still hot!

Good content doesn’t only need to be written. In 2016 we saw Facebook Live Streaming Video take off and Facebook also admitted that Native Videos (videos uploaded directly into Facebook) get more exposure than plain posts.

To give videos an extra lift, embed them into your blog posts. The text of your blog post can be your video’s transcript, like I do with my Q&A posts.

“I think video is a megatrend, almost as big as mobile.” ~Mark Zuckerburg

What You Need to Do: Figure out how you can incorporate video into your marketing mix.

  • You don’t have do one every day. Once a month or even a couple of times a month.
  • Use your smartphone to create short how-to videos
  • Get on Facebook and do a live video from anywhere — as long as you have wifi!
  • Do a voice-over recordings of PowerPoint presentations
  • Determine which format works for you — in ease of creation and amount of views they get
  • Try Twitter live videos
  • Coming soon – Instagram live videos
  • Video Converts

In fact, when video is prominently featured on a landing page, conversion rates can go up by a whopping 80%. ~ Convince and Convert

2. Unique, High-Quality Content will be Key

Focus on quality over quantityAbsolutely – Quality over Quantity! Don’t forgo quality in order to get more content out there.

  • No fuzzy graphics — there is no excuse! You can create high-quality pictures with free online, easy-to-use graphics programs like Canva. Download free, license free, online pictures and graphics from sites that I list in this blog post. And don’t steal!
  • Proofread before you publish or post — read your blog post aloud to yourself. Even your social media posts!
  • Preview your blog posts before publishing — Do the graphics look good? Does the eye of reader make a natural progression down the page to your Call-to-Action?

What about unique?

“Most Americans are exposed to 4,000 to 10,000 advertising messages a day!” ~ Convince and Convert

What makes what you have to say or show unique? What makes you different? How is your content different from what your competition shares?

What You Need to Do: Plan out what content you’re going to create.

3. Reshare Your Content on Social Media

Resharing content can increase engagement by over 600%!

Social Media Terms Glossary & Online Marketnig Lingo Guide Free ebookSo you publish your blog post at 9 am and share it on all your social media networks at the time. Someone that logs on at 3 pm or in the evening probably won’t see it unless they have you in a Twitter list or Google+ circle; or have your posts showing first (a Facebook feature). You can manually schedule it to republish on your social networks using tools like HootSuite (ad link), Buffer or TweetDeck.

Another way to give your content extra exposure and traction is to publish it on LinkedIn’s Pulse. At the end of the post, add the line, “This post originally appeared on______” with a link to the original article on your blog. Your site still maintains the authority because there is where the post originated. Yet, on LinkedIn, you validate your expertise by showcasing what you know and how you can help people.

There’s a plugin I use called Revive Old Posts. For free, you can reshare to Twitter. With the upgraded version ($75/yr.), you can also reshare to LinkedIn and Facebook.  I think it’s worth it just to save the time of manually scheduling. You pick the time frame and you can exclude posts that are not “evergreen” or are time-sensitive.

Think of it this way, your perfect potential customer could have missed it the first time it went out!

What You Need to Do: Don’t be afraid to reshare your content.

4. Blogging – a CORE part of your Content Strategy

Blogs are rated 1 out of 5 the most trusted sources of information online.

People ignore the paid ads in Google search and go for the organic content because they know that that’s where they’re going to find the authentic answers to their questions or problems.

What You Need to Do: Read some of my articles on blogging:

Blogger and copywriter service5. Build Relationships through Your Content

“Content builds Relationships, Relationships are built on Trust. Trust delivers Revenue.” ~ Andrew Davis

Good content marketing builds relationshipsAnd this applies not to just blogs, but what you post on social media and the videos and podcasts you produce. The more you post about what you know, the more you solidify and build credibility and trust.

Even if you use direct mail, people are going to check you out online, before they hire you or buy your products. People will…

  • Google your company or brand name
  • Look at reviews not just on Google, but on Facebook and Yelp
  • Compare prices and check out your competition
  • Read more information until they are satisfied that they can trust you

People buy from whom they know and trust.

What You Need to Do: Produce good, quality content, build your following and build your email list.

6. Visual Content

Change is tough, but the alternative is obsolesenceYes, videos, but also pictures, animated gifs and infographics work. Even if you don’t sell a product, you can share inspirational and motivational quotes as well as original graphics.

B2B or B2C, you can use these two social networks to share eye-catching visuals….

Instagram:

Here are some recent Instagram stats:

  • 68% of Instagram users engage with brands regularly
  • Instagram has 58 times more engagement per follower than Facebook
  • 50% of users follow a business
  • 60% of Instagrammers say that they learn about a product or service on the platform
  • 75% of Instagrammers take action after being inspired by a post, like visiting a website, searching, shopping or telling a friend

Pinterest: “The World’s Catalog of Ideas.”

Here are some recent Pinterest stats:

  • 150 Million monthly active users
  • 67% of pinners are under 40-years old
  • Male users have grown by 150% in the past year
  • 87% of pinners have purchased a product because of Pinterest
  • 72% of pinners use Pinterest to decide what to buy offline

What You Need to Do: Go visual – figure out what will work for your business.

Make 2017 Your Best Year Ever!7. Be Impactful

Free Download: Define Your Target Market WorkbookFor content to be Effective, it must have IMPACT. In order to be impactful, your content must be MEMORABLE. To be memorable, requires that you truly Understand Your Audience (target market).

Yes, we’re back to that again. What does it mean to Understand Your Target Market?

Knowing the answers to these questions as it applies to your perfect customer…

  • What makes them happy?
  • Who do they trust for information?
  • Where are they hanging out online? In other words, which networks do they prefer?
  • What angers them?
  • What are their pain points and problems that you can solve?
  • Who influences them?
  • What are their wants, desires and dreams?
  • How is your content going to impact their lives? To Sell or Not to Sell: What is the Right Ratio on Social Media

Is your content going to try to sell them something right away even if they’re not ready to buy? Or is it going to provide useful information that they can use right away hence building trust?

People Buy from whom the Know and Trust

You need to map where the customer is in their buying journey.

  • Do they need more information?
  • Have they developed trust towards your company?
  • Can they make a decision to buy right away, or do they have more questions?

What You Need to Do: Download my free Define Your Target Market Workbook

  1. Answer all the questions as it pertains to your business whether B2B or B2C. You can have more than one target market.
  2. Create buyer personas for your defined targets.
  3. Research your target and your industry so you can understand their buying habits as well as their online media usage.

8. Create Memorable and Evergreen Content

Content that's memorable builds trustIf your business is anything like mine, you need to educate your target market in why they need your product or service; why what you have to offer is better, different, more effective, etc.

Your content can, of course, be in the form of a blog or static pages on your website, but they can also be….

  • Videos
  • Podcasts
  • Infographics
  • Social Media Posts

The objective is to build trust and credibility. You need to us Truth as a Service.

Evergreen content is anything that’s not time-sensitive, seasonal, or talking about an event or specific day. It stands the test of time. You can share it over and over again and it still is applicable. Its information is useful and solves problems that people keep having.

Give them best practices to tackle their problems. Think emotion and functionality. The folks at Copyblogger define it this way….

These special resources are in-depth examinations of a problem, solution, trend, or topic. They can help your audience find tons of information on a subject that interests them, which adds value to your blog.

Evergreen content is timeless.

What You Need to Do: Plan out your content marketing strategy.

9. Provide the AnswersYour content markeing should provide answers to the questions your target is asking.

It’s up to you to provide the answers to the questions Your Target Market Personas are asking. Are you getting it yet? You can’t answer the questions if you don’t know what they are!

I like Q&A sites like Mosaic Hub and Quora. I’m signed up to get an email every time someone asks a question in my fields of expertise. The idea is to try and be the first one to answer the question — providing the best answer. If you see that someone beat you to it and their answer is the same as yours, I give them a thumbs up and don’t bother writing the same thing. HOWEVER, this just gave you material for a blog post or a video. If people are asking it on those Q&A sites, they’re asking it also on Google and YouTube.  [Related: SEO in 2017] YouTube is the 2nd largest search engine next to its parent, Google. The most searched-for phrase on YouTube is “How to”.

What You Need to Do: Get on those Q&A sites and search for the questions pertaining to your field of expertise.

10. Make sure EVERYTHING is Optimized for Mobile!

Google Mobilegeddon 2017 is coming!I cover mobile as it relates to SEO in the previous article of this 2017 planning series.

Here are some tips to make sure you’re content can be seen on mobile devices:

  • Large enough type. No smaller that 14 pt, 16 pt is considered the best size.
  • Pictures not too large and they should be responsive – that is, they move over when viewed on a small screen so you can see the text.
  • External links (links to sites outside yours) should open to a new tab in the browsers.
  • Your mobile website should have the same content as your desktop site. What that means is that it contains all your static pages and your blog posts.
  • Make sure there are NO POPUPS in your mobile site. Starting Jan. 10, 2017, Google will block sites with popups in mobile!

What You Need to Do: Visit your site on a mobile device. If it’s not optimized, do something about it.

Free Phone Consult & Social Media Audit

Never run from a challenge! Including learning social media!

Save

Save

Save

Save

Save

Save

Save

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

Top 10 Best Social Media News & Articles 12/9/16

Oh, boy! There was a lot of social media news to sift through this week! I hope these help you with your planning for 2017. Here’s the Social Media News for this week. To see more, follow me on LinkedIn, Twitter, Facebook or Google+. Note: my comments are in (parenthesis) E-commerce Trends to Watch for […]

This content is for members only. Become a member now by purchasing Your Social Savvy Solution Members Only to get access to this and other awesome members-only content.

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

New Study: It takes time to see Content Marketing Results

I keep telling people, it takes time to see marketing results. But do they listen, no. They are impatient. Some common misconceptions with online marketing are:

  • If you build it they will come – NO! You build a website, then you have to produce and share content on social media.
  • You can post anything you like – NO! What you share and post on social media has to have a purpose and a strategy, otherwise you’re just shooting in the dark.
  • What you post is going to go viral – NO! Something going viral is a fluke. (Read this: 7 Features of a Viral Video.)

This quote from Content Marketing Institute’s article spells it out bluntly:

Too often, marketers expect quick results from content marketing, but it simply doesn’t work that way. In a metaphor borrowed from Chris Moritz, associate director of customer experience strategy at MRM//McCann, content marketing is like your 401(k) plan. No one should expect great 401(k) results at the beginning; rather, they should see the returns increase over time because of the compounded growth. Of course, if you want to see bigger returns faster, you can invest more at the beginning.

It takes time to see Content Marketing Results SuccessBigger Returns Faster – what does that take?

  1. A properly setup website — preferably WordPress — optimized for Search Engine Optimization (SEO)
  2. Blogging at least 3 times a week
  3. Spending 90 minutes a day the first month on social media, finding and connecting with your target market as well as posting relevant content of interest to that target market.

And you have to have Google Analytics setup on your site so you can measure the marketing results!

If you’re unhappy with the results of your current marketing efforts, click here to schedule a free 30-minute consult and analysis and we’ll see what’s working and not working.

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

Nice new Features in Yoast SEO to help your Blogging

Yoast SEO is the best WordPress plugin for Search Engine Optimization.

They’ve added some new features. Check out this video which explains how to use the blog post control panel:

You want to make sure that our focus keyword is in your title, slug and meta tag. It’s recommended to write at a reading level of an 11-year-old. This is a mistake many bloggers make. They are experts in their field but they fail to realize that your target market is not. Avoid industry jargon. KISS: Keep it Stupid Simple and Don’t Over Think It!

You need to really understand your target market. Download the free Define Your Target Market Workbook.

Save

Save

Save

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

How Often Should You Blog for Marketing Success?

How often should you blog?

How Often Should You Blog for Marketing Success?

Your website & blog is the center of your marketing – learn how to do it right!

Basically, the more often you blog, the more traffic you drive to your website.

  1. Your blog should be part of your website.
    That’s why I recommend WordPress.
  2. Your website should have a call-to-action where you capture leads. Turn visitors into leads then leads into sales.
  3. Have both strategic and tactical plans along with an editorial calendar.
  4. Monitor and measure what’s working and what’s not working. Check your analytics and insights monthly.

Watch this Facebook Live video on where explaining How Often Should You Blog…

Start with clearly defining your target market(s) with this free workbook. Click here to download.

 

Save

Save

Save

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

A Successful Company has a Website that is Useful

Everything revovles around your website

Your website & blog is the center of your marketing – learn how to do it right!

Everything revolves around your website. Is your website working for you 24/7? You can be emailing and posting in social media, but if your website isn’t set up right, if you’re NOT capturing leads somehow, all your efforts are for naught. You’re wasting your time.

Your website is more than an online brochure.

It’s a living, breathing, member of your team working to promote your business when you’re not. I recommend a WordPress website. It houses your company information in static web pages and it also houses your blog. Your blog is where you’re going to offer free advice, useful information, tips, something that your target market would be interested in. Solving a pain point of theirs or entertaining them.

The blog when shared on the social media networks, will drive visitors to your site. It’s up to your site to turn that visitor into a lead with a good call-to-action (CTA) to capture the lead. It’s where people give you their email address in return for joining your newsletter list and getting great tips once a month. Or you give them a free ebook, guide or whitepaper.

Give them something so they’ll give you their email address.

Once they do, you can market to them with blog posts, videos and special content to convert them into a sale. You can track what’s working and not working by your conversion rates and click-thru rates. Your site statistics and analytics tell you that.

Talk to your target market

Share your posts in groups and communities online. LinkedIn and Facebook have groups; Google+ has Communities. Read the group’s rules before joining and sharing. Respect them.

It’s about sharing not selling!

In your newsletter, share an excerpt of the blog post with “click here to read more” and that will get people back to your site.

The more time people spend on your site, the better the chances they’re going to do something!

If you’ve tried to create a website on your own and weren’t very successful, we can teach you how to do it right. You can build a WordPress site on your computer then upload it to your web host.

Even if you had someone create your WordPress site, you should really know how to update, manage and maintain it.

Make 2017 Your Best Year Ever!

Save

Save

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

How to Write Awesome, Powerful Headlines for Your Blog

Writing powerful, enticing headlines to drive traffic to your site.Remember back in the day when you walked by a newsstand and were stopped by a headline on the front page? More than likely, you bought the paper to read the article. That’s how newspapers depended on sales – the sensationalism of their headlines.

That still holds true today, however, it applies to your blog. Now more than ever. There is content overload. You’re not just competing with your industry competitors for a social media user’s attention. You’re competing with the kids, grand kids, friends, family, other pages and people they’ve liked, politics, breaking news, causes, etc., etc., etc.

Elements of good headlines:

  1. They are written for the human reader with the search engine in mind. It has to have the focus keyword of the article in it, yet, it’s main purpose is to entice the reader.
  2. They have the right number of words – not too long that it gets cut off in the search engine results page (SERP)
  3. They have to have the type of words: Power, Emotional, Common and Uncommon.

What?!

OK, here’s a cool tool that will help you write awesome, powerful, enticing headlines.

Co-Schedule Headline Analyzer

Headline Analyzer helps you write good, enticing headlines. It will give you a score for your headline. You want to get over 70. It’s free and you can try rewording your headline until you get a high score.

This headline got a high score after 4 tries.It takes into consideration the type of words as well as how many.

The types of words in your headline make a differenceThe length of your headline is important. Blogging 2-3 times a week with powerful headlines will help:

  • Drive traffic to your website
  • Give you search engine optimization (SEO)
  • Increase your subscribers and following

Click here to schedule a free review of your website and blogging efforts.

Blogger and copywriter service

Save

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram