Why I Prefer WordPress for Websites
What is the best platform for websites? Here’s why I prefer WordPress and have been using it for over 16 years.
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blogging
What Does Your ONLINE IMAGE Say About You?
Your online image is everything that’s on the Internet that’s associated with your business. Does your online image say “expert in your field”? Or does it say, “Clueless!”? You might think social media is not really important, but it actually is. In reality, the consumer is searching for information, entertainment, products, and/or services when they
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10 Pros and Cons of Using AI for Writing Content to Save Time
You have to admit that using Artificial Intelligence (AI) to save time when you have to blog regularly is extremely tempting. However, is it a good idea? Here are some pros and cons to help you decide if you should use it or not… Benefits of Using AI for Content Writing The Drawbacks of Using
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Is the Content You’re Creating Effective or Just Noise?
Some once said, “Content without a strategy is just noise.” Wow. So, are the blog posts or videos that you’re producing good content of true interest to your target, or are they adding more noise in a noisy world? Is what you’re writing or creating what you think your target would be interested in or
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Are you Making these Digital Marketing Mistakes?
April 1995 marked 30 years that I’ve worked in digital marketing. I’ve seen it all! Well-meaning small business owners especially attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could
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A Successful Company has a Website that is Useful
Everything revolves around your website. Is your website working for you 24/7? You can be emailing and posting in social media, but if your website isn’t set up right, if you’re NOT capturing leads or getting sales, somehow, all your efforts are for naught. You’re wasting your time. Your website is more than a pretty
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What is the new “E” in Google’s E-E-A-T that will Help You Rank?
Did you know that Google added a new “E” to their criteria for ranking high in search results to make it E-E-A-T? What do these stand for, and why are they important for ranking in the search engine? In fact, the first 3 lead to TRUST. Furthermore, people buy from those they know and trust.
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How Free is a Free Website? Is it a Good Place to Start?
Free, or low-priced websites are ridiculously tempting for the small business owner, just because they’re free or inexpensive. The problem is that just because of their site-builder structure — to make it super easy to use — you forego or lose vital search engine optimization (SEO). Obviously, that’s a MAJOR factor in today’s digital world.
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Top 3 Ways to Love Your Business Blog so it Actually Works for You!
A blank page is a terrifying thing. You know you need to blog to help promote your business. You know that blogging 3 times a week — or at least once a week helps drive potential customers to your website. Yet, you can’t seem to sit down and write. You stare at the blank screen
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What’s Your Story? How to Blog for Business Success
Everyone–and every business–has a story to tell. Our personal stories help us reflect and understand our lives; our company story can do the same for our business. Starting a blog that shares our company story means a willingness to overcome the hurdles in our way: time, learning curve, fear of failure. We’ve all started something
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