content marketing strategies

getting over a business slump

What You Need to do to Jump-Start a Business Slump

You survived the pandemic and subsequent business shutdowns or lockdowns that affected your business negatively. Now, with inflation and supply chain issues, calling what you’re going through a “business slump” is an understatement. However, you can do a few things to jump-start your business, attract new customers, and bring back old ones — without spending

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social media following

Social Media Usage Is Up: How to Grow Your Following and Reach!

Ever since the pandemic, with people stuck at home, social media usage trended up tremendously — and stayed there! The best way to grow a social media following is still organically — not paid. You never want to buy followers — they are fake accounts and the networks regularly purge fake and bot accounts. Moreover,

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Capturing Leads with the Right Calls-to-action

Capturing Leads that will Convert with the Right Calls to Action

Having a nice website and blogging regularly will drive people to your site, but how are you capturing leads? You need to turn visitors into leads and leads into sales. It takes the right call-to-action (CTA) — the right, enticing offer. Capturing Leads needs the Right Lead Magnet Know your target market well. What are

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Content marketing works

What Makes Good, Quality Content Marketing for Today

One thing that hasn’t changed much in the last few years in content marketing is that Content is still King — and it still works! You need to do content marketing in your business if you want to… Good, quality content is the main building block of today’s successful, digital marketing strategies. Whether it’s written (blogs,

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social media marketing

Effective Social Media Marketing on a Shoestring Budget

As a small business, budgets are tight — especially in these uncertain economic times. Moreover, any entrepreneur knows that marketing — especially social media marketing — is a key factor for any business that wants new customers. Fortunately, today’s social media and digital marketing tools, are free to use if you know how to use

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