No matter what technological advances change HOW we do social media marketing, the marketing basics stay the same. I’ve seen many small businesses make digital marketing mistakes in my 30+ years of digital marketing experience. It behooves you to understand how these 9 “Ps” work together. The 9 Ps of Social Media Marketing Where do
The 9 Ps of SOCIAL MEDIA Marketing for Business SUCCESS Read More »
Search Engine Optimization (SEO) – everyone with a website wants it. Yet, it can sometimes be elusive if not done properly. Furthermore, what about the AI search bots? How are they going to pick up your site when someone asks them a question that you can answer? Now, I am assuming that you have a
How to get AI-SEO for a new WEBSITE or a Neglected One? Read More »
What do you want to be known for? In other words, what’s your brand? Your Personal Brand is your Reputation When you step into an elevator with another person — a stranger, wouldn’t it be nice if that person said, “Hey aren’t you the _____ lady/guy?” That happened to me some time ago. “Aren’t you
How to Create Your ONLINE BRAND with SOCIAL MEDIA Read More »
I was recently asked this question on Quora: “What’s the Best Time to Post on Social Media?” What’s the answer? It depends on your target audience — who they are and where they’re located. Who is your target audience on social media? Each social media network is different as are their users and why they’re
When is the BEST TIME to POST on SOCIAL MEDIA? Read More »
Some once said, “Content without a strategy is just noise.” Wow. So, are the blog posts or videos that you’re producing good content of true interest to your target, or are they adding more noise in a noisy world? Is what you’re writing or creating what you think your target would be interested in or
Is the Content You’re Creating Effective or Just Noise? Read More »
Many times, I come across content that is so good and timely that I say, “I couldn’t have done it better myself!” In this post, I’m featuring a webinar presented by the Arizona Commerce Authority (ACA) Small Business Bootcamp with my good friend, Taylor Wellman of Financial Potion. I’ve known Taylor for years, and I
Video and Social Media Marketing Distribution Roadmap Read More »
Not too long ago, we used to say that “Content is King”. However, with today’s AI Search Engines, it’s changed to CONTEXT is king! How people search has evolved dramatically. Thus, businesses need to re-strategize the way they produce and share content. You still need to do content marketing in your business if you want
What Makes Good, Quality Content Marketing for Today Read More »
Having a nice website and blogging regularly will drive people to your site, but how are you capturing leads? You need to turn visitors into leads and leads into sales. It takes the right call-to-action (CTA) — the right, enticing offer. Capturing Leads Needs the Right Lead Magnet This infographic from Productive and Free has
Capturing Leads that will Convert with the Right Calls to Action Read More »
You survived the pandemic and subsequent business shutdowns or lockdowns that affected your business negatively. Now, with inflation and supply chain issues, along with government uncertainties, calling what you’re going through a “business slump” is probably an understatement. However, you can do a few things to jump-start your business, attract new customers, and bring back
What You Need to do to Jump-Start a Business Slump Read More »
