improving marketing results

target market - focus on people first in your online marketing

How to do Market Research Your Target to Get Good Results in Your Marketing

Marketing Strategy, Target Marketing /

Whenever I’m over on Quora looking for questions that people are asking regarding digital marketing, I always see someone complaining that their marketing or advertising on Facebook or Google isn’t working. Many blame the platform. Hint: It’s not the platform’s fault! Usually, it’s one or more factors in the marketing planning process that the advertiser […]

How to do Market Research Your Target to Get Good Results in Your Marketing Read More »

What Your Target Market Wants

The Importance of Focusing on What Your Target Market Wants

Advertising, Marketing, Marketing Strategy, Target Marketing /

Many marketers make the mistake of jumping into blogging and posting or advertising on social media without considering who their target market is and what they want or need. Obviously, you must think about the customer and not about what you want to sell or what you like. When a potential customer lands on your

The Importance of Focusing on What Your Target Market Wants Read More »

website copywriting is important for results

How the Right Copywriting on Your Website & Social Media Can Improve Results

Content Marketing, Lead Conversion, Marketing Strategy, Social Media Marketing, Websites /

It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they aren’t clicking on your offer, and worse yet, they aren’t buying. Whatever you’re doing to attract and drive visitors to your website is working, but they’re not doing anything once they

How the Right Copywriting on Your Website & Social Media Can Improve Results Read More »

To Pay or Not to Pay: When You Should Start Spending Money Marketing

To Pay or Not to Pay: When You Should Start Spending Money Marketing

Marketing Strategy, Social Media Marketing /

Usually, when someone asks me if they should do paid advertising or otherwise spend money marketing, I say — do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working. At that point, you’ll know which networks are… Then it makes sense to spend

To Pay or Not to Pay: When You Should Start Spending Money Marketing Read More »

marketing efforts not working

Video: How do I Know if my Marketing Efforts are Successful?

Analytics, Marketing Strategy, Q&A Videos /

Wouldn’t it be nice if as soon as you posted something on social media or wrote a great blog post you would get dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were easier instead of getting more complicated every day. However,

Video: How do I Know if my Marketing Efforts are Successful? Read More »

What is Quality Content in today's content marketing?

What Makes Good, Quality Content Marketing for Today

Content Marketing, Marketing Strategy /

One thing that hasn’t changed much in the last few years in content marketing is that Content is still King — and it still works! You need to do content marketing in your business if you want to… Good, quality content is the main building block of today’s successful, digital marketing strategies. Whether it’s written (blogs,

What Makes Good, Quality Content Marketing for Today Read More »

5 Reasons Why Your Marketing is Failing & How to Fix the Problem

5 Reasons Why Your Marketing is Failing and How to Fix the Problem

Advertising, Digital Marketing, Lead Conversion, Marketing, Marketing Strategy /

You came up with a brilliant idea, set up a website and placed ads on Facebook. However, your marketing is failing. The ads are not working. It’s not the network’s fault. There could be several factors why your marketing isn’t working. They fall into 5 major categories. This, of course, takes into consideration that you

5 Reasons Why Your Marketing is Failing and How to Fix the Problem Read More »

social media marketing not working

10 Reasons Why your Social Media Marketing isn’t Working

Managing Social Media, Marketing Strategy, Social Media Marketing, Social Networks /

What’s your social media marketing strategy? Posting and posting and posting some more? Are you getting the results you want? Insanity – doing something over and over again expecting the same results. Is Your Social Media Marketing Yielding… These are the top 10 Reasons why your Social Media isn’t Working: Related: Why Your Marketing isn’t

10 Reasons Why your Social Media Marketing isn’t Working Read More »

Scroll to Top
Skip to content