Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience and perseverance. Yes, the 9 P’s of Social Media Marketing! A mistake that I see many companies make is trying to do it fast, off-the-cuff or trying to take shortcuts. They don’t […]
How Effective is Social Media for Generating Quality Leads? Read More »
Since each social network has a different audience, you need to consider the type of company you are to better reach you target market. Is your company more Business-to-Business (B2B) or Business-to-Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end consumer, then you’re B2B.
B2B vs B2C Which Social Network Should You Use? Read More »
What does an “effective website” or “results” mean to you? That’s it! The bottom line – more sales! Unfortunately, many small business owners only have a really nice online brochure that doesn’t come anywhere near being an effective website. And, guess what? It’s not your fault. It’s another case of not knowing what you don’t
3 Elements of an Effective Website that Produces Results Read More »
You may be asking yourself, “What is Content Marketing?” The short answer is blogging. Yes, blogging is the foundation for effective digital marketing, and search engine optimization (SEO). Other types of content marketing like videos and podcasts count also, but they eventually end up embedded in a blog. In addition, content marketing is how you
What is Content Marketing? Read More »
You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.
How & What Should I Post on Social Media to Get Results? Read More »
Blogging helps get you noticed as an expert in your field. The more often you blog, the more traffic you drive to your website.
Blogging 3x a week increases website traffic – here’s proof Read More »
Events are fun to plan and one thing’s for sure, you want the event to be successful. The last thing you want is to spend time planning the party and no one shows up. I’ve enjoyed helping several clients promote grand openings, conferences, and concerts. Whatever your event might be — a seminar, webinar, open
How to Promote Events Using Social Media: Before, During & After Read More »
In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting even posting on the wrong social media account. Now, if you happen to work in news media, politics or a religious organization, this article isn’t for you. It’s expected to see those types of posts
Why You Need to Keep Business and Personal Social Media Separate Read More »
The social media offers are so tempting! Offers like “I will promote Your Website, Blog or Anything 20,000,000 Members On Facebook Twitter for $5″ or ” I will add 32000 Twitter or Instagram followers or 6000 Facebook likes for $5″ — seem too good to be true and they are! You do not want to
Taking Shortcuts in Social Media will Hurt in the Long-run Read More »
What is a Buyer Persona? It’s making up a description of what your perfect customer looks like — detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here, are some examples of target market or buyer personas to give you
What you Need to Know about Creating Buyer Personas Read More »
