How do you measure your marketing success (or failures)? How do you know if your marketing efforts are working? What’s nice about today’s digital marketing is that we have access to a lot of data for free. Monthly, you must track your marketing efforts and review your data. Don’t get nervous. You don’t need a degree in calculus
How to Measure Your Social Media Marketing SUCCESS ROI or KPI? Read More »
Do you find that thinking about marketing your business using social media networks is overwhelming? Don’t feel bad. You’re in a big boat with many other small business owners. So many social media networks to choose from! Which ones do you need to be on to get cited in the AI search tools? What you
So many SOCIAL MEDIA Networks! Which are Best for Exposure? Read More »
When business owners — no matter what size their business is — discover how much time is involved in doing their own marketing, they say, “I don’t have that kind of time!” I feel your pain. Not only do I have to run my business and do stuff for clients, but I’ve got to record
Carve out the TIME to do Your MARKETING SUCCESSFULLY Read More »
I was recently asked this question on Quora: “What’s the Best Time to Post on Social Media?” What’s the answer? It depends on your target audience — who they are and where they’re located. Who is your target audience on social media? Each social media network is different as are their users and why they’re
When is the BEST TIME to POST on SOCIAL MEDIA? Read More »
If you try to reach everyone, you’ll reach no one. You need to determine and clearly define who your target niche is. Obviously, you can have more than one target market niche (market). They could even be both B2C AND B2B. Who’s Your Niche? If anyone can buy your product or service, then no one
What’s Your NICHE? And Why You Need One Read More »
Your online image is everything that’s on the Internet that’s associated with your business. Does your online image say “expert in your field”? Or does it say, “Clueless!”? You might think social media is not really important, but it actually is. In reality, the consumer is searching for information, entertainment, products, and/or services when they
What Does Your ONLINE IMAGE Say About You? Read More »
Ben Franklin said it first, and it still holds true for every business. Planning anything you do in business is crucial, and that includes your marketing! “If you fail to plan, you are planning to fail!” Ben Franklin Here’s another one that anyone who’s served in the military should know… “Strategy wihtout tactics is the
Planning Your Social Media Marketing is an Important Step for Success Read More »
Some once said, “Content without a strategy is just noise.” Wow. So, are the blog posts or videos that you’re producing good content of true interest to your target, or are they adding more noise in a noisy world? Is what you’re writing or creating what you think your target would be interested in or
Is the Content You’re Creating Effective or Just Noise? Read More »
Social Media Marketing can be overwhelming — especially if you’re not very tech savvy, creative or just clueless. What will happen if you don’t start — or continue — marketing your business on social media? Or do you think you don’t NEED it? Well, if your Business needs to find New Customers, YES, you need
Can Your Business Survive without Social Media Marketing? Read More »
Running your own business is tough. You get busy juggling different tasks and wearing different hats. However, if you let the marketing ball drop, you will see business drop. And you don’t want that. If you’re like me, a “solopreneur” — working by yourself — or you have a small staff. In any rate, when
How to Keep your Digital Marketing Going if you get Busy Read More »
