planning

website functionality

What You Need to Know to Build Your Website for Effective Results

I was once asked, could my Facebook business page serve as my website. No. Your website is yours. Social media profiles should be your backup in case your site goes down. And it’s a way to drive people to your website. You have zero control over what happens on Facebook or the other social networks […]

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startup marketing budget - weigh your options.

How Much Should a New Business have in their Marketing Budget?

Marketing is an essential function of any business that wants to draw new customers. Whether B2B or B2C (or both), you must promote your business so people know you exist. Obviously, to do so effectively, you need a marketing budget. Today’s marketing is way more complicated than back in the day before the Internet existed.

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How effective is social media for generating quality leads?

How Effective is Social Media for Generating Quality Leads?

Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience and perseverance. Yes, the 9 P’s of Social Media Marketing! A mistake that I see many companies make is trying to do it fast, off-the-cuff or trying to take shortcuts. They don’t

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social media marketing not working

10 Reasons Why your Social Media Marketing isn’t Working

What’s your social media marketing strategy? Posting and posting and posting some more? Are you getting the results you want? Insanity – doing something over and over again expecting the same results. Is Your Social Media Marketing Yielding… These are the top 10 Reasons why your Social Media isn’t Working: Related: Why Your Marketing isn’t

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Planning for successful holiday selling season

What You Need to do Now for a Successful Holiday Sales Season!

Three years after the pandemic and the supply chain crisis, having a successful 2023 holiday sales season will be challenging. What’s the challenge this year? Inflation. The cost of many staple items is still going up, as are interest rates. As either a retail brick-and-mortar location or an ecommerce store, what can you do to

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What You Need to know to Plan Your Online Marketing for Success

What You Need to know to Plan Your Online Marketing for Success

Strategically planning your online marketing is a crucial, first step for any business who needs to reach new potential customers! This outline will help you plan your online marketing — whether you’re a brand new startup or an established business that needs to revamp their online marketing efforts. Online Marketing Essentials Today’s digital marketing is

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Finding the Time to Manage Your Social Media

Finding the Time to Manage Your Social Media

If I had a dime for each time someone said to me, “There’s not enough time in the day to run my business never mind doing social media!”, I’d be rich. Yes, Social Media is free to use, but it takes Sweat Equity. Here’s a how to manage your day effectively to be able to prioritize, actually get stuff done and not drive yourself insane!

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2023 Digital Marketing Trends: Plan Ahead for Success in the New Year

2023 Digital Marketing Trends: Plan Ahead for Success in the New Year

Ever since the pandemic, there’s been a digital transformation. A lot of new features were added to platforms and some were removed. One overall truth is that it’s constantly changing! Today I’ll cover what still holds true and some of the new features, and my forecast for 2023 digital marketing trends. Let’s dig in… 2023

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