How Much Should a New Business have in their Marketing Budget?

startup marketing budget

Marketing is an essential function of any business who wants to draw new customers. Whether B2B or B2C, you have to promote your business so people know you exist — you need a marketing budget. Today’s marketing is way more complicated than before which makes it crucial for small business owners to carefully plan and… Read more How Much Should a New Business have in their Marketing Budget?

Take Advantage of What will be Trending in October

Trending in October

Can you believe there are only 3 more months left in 2020? I’m sure, like most people, you can’t wait for 2020 to be over! What’s going to make this last quarter of 2020 different is that it’s being forecasted that the economy will get better with the holiday sales season. Though as of this… Read more Take Advantage of What will be Trending in October

How the Supply Chain Crisis is the Challenge of the Holiday Season

logistics digital transformation

I recently wrote this investigative piece for SCORE Greater Phoenix and I thought I’d replicate it here. I started my business career in retailing right after college. I was preparing a webinar — the video will available soon — on preparing for the 2020 holiday sales season will will be “unprecedented” like 2020 has been.… Read more How the Supply Chain Crisis is the Challenge of the Holiday Season

What You Need to know to Plan Your Online Marketing for Success

What You Need to know to Plan Your Online Marketing for Success

This is one of my popular most popular classes and it’s a crucial one! This video will help you plan your online marketing — whether you’re a brand new startup or an established business who is pivoting and making adjustments to better compete in today’s crazy economy. Online Marketing Essentials Today’s digital marketing is daunting.… Read more What You Need to know to Plan Your Online Marketing for Success

How Effective is Social Media for Generating Quality Leads?

How effective is social media for generating quality leads?

Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience and perseverance. Yes, the 9 P’s of Social Media Marketing! A mistake that I see many companies make is trying to do it fast, off-the-cuff or trying to take shortcuts. They don’t… Read more How Effective is Social Media for Generating Quality Leads?