2020 so far has been “unprecedented”— that’s the phrase of the year — as will be this holiday sales and shopping season. The COVID-19 pandemic has changed how people shop and it will change the 2020 holiday selling season. Forget Black Friday and Cyber Monday — think Cyber October! Shopping will start earlier. If you… Read more What You Need to do Now for a Successful Holiday Sales Season!
Marketing is an essential function of any business who wants to draw new customers. Whether B2B or B2C, you have to promote your business so people know you exist — you need a marketing budget. Today’s marketing is way more complicated than before which makes it crucial for small business owners to carefully plan and… Read more How Much Should a New Business have in their Marketing Budget?
I recently wrote this investigative piece for SCORE Greater Phoenix and I thought I’d replicate it here. I started my business career in retailing right after college. I was preparing a webinar — the video is here — on preparing for the 2020 holiday sales season Which will be “unprecedented” like 2020 has been. Then… Read more How the Supply Chain Crisis is the Challenge of the Holiday Season
This is one of my popular most popular classes and it’s a crucial one! This video will help you plan your online marketing — whether you’re a brand new startup or an established business who is pivoting and making adjustments to better compete in today’s crazy economy. Online Marketing Essentials Today’s digital marketing is daunting.… Read more What You Need to know to Plan Your Online Marketing for Success
Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience and perseverance. Yes, the 9 P’s of Social Media Marketing! A mistake that I see many companies make is trying to do it fast, off-the-cuff or trying to take shortcuts. They don’t… Read more How Effective is Social Media for Generating Quality Leads?