Don’t Dive in Without a Plan!

Don't dive in without a plan!

“If you fail to plan, you are planning to fail!” Ben Franklin said it first and it still holds true for every business. You cannot dive in with out a plan! It’s like taking a road trip – having a plan to guide you makes sense. Back in February of 2005, I embarked on a… Read more Don’t Dive in Without a Plan!

Take Advantage of What will be Trending in October

Trending in October

Can you believe there are only 3 more months left in 2018? Besides the holidays, there will be other hot trending items that you can take advantage of — especially on Twitter. Check out this list, then plan out your content: blog posts, videos, social media posts where you can spin your marketing message around… Read more Take Advantage of What will be Trending in October

How Much Should a New Business have in their Marketing Budget?

How Much Should a New Business Budget for Marketing?

Marketing is an essential function of any business who wants to draw new customers. Whether B2B or B2C, you have to promote your business so people know you exist. Today’s marketing is way more complicated than before which makes it crucial for small business owners to carefully plan and research what marketing options will be… Read more How Much Should a New Business have in their Marketing Budget?

How Effective is Social Media for Generating Quality Leads?

How effective is social media for generating quality leads?

Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience and perseverance. Yes, the 9 P’s of Social Media Marketing! A mistake that I see many companies make is trying to do it fast, off-the-cuff or trying to take short-cuts. They don’t… Read more How Effective is Social Media for Generating Quality Leads?

10 Reasons why your Social Media isn’t Working

Insanity – doing something over and over again expecting the same results. Unfortunately, most online social media marketers are insane and don’t even know it! Why? They think they’re doing the right thing by posting and posting and posting some more. But all their efforts are not yielding results in the form of increased traffic… Read more 10 Reasons why your Social Media isn’t Working