social media

set goals

Successful Digital Marketing Starts with SMART Goals and Metrics

Analytics, Internet Marketing, Social Media Marketing /

Success means different things to different people. Successful social media and digital marketing means increased sales, exposure, and repeat customers. What do you want to accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics. Moreover, they have to be SMART goals. I see […]

Successful Digital Marketing Starts with SMART Goals and Metrics Read More »

What is a Blog?

What is a Blog and Why do I Need One for My Business to Succeed?

Blogging, Content Marketing, Internet Marketing /

Blog is short for “web log”. Many people have them. They can be personal, casual blogs, and then there are business blogs. A personal blog can be by anyone about what interests them: food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard. For Business, however, a blog is… “A

What is a Blog and Why do I Need One for My Business to Succeed? Read More »

5 Target Market Personas for NonProfits

5 Target Market Personas for Nonprofits to Succeed

Social Media Marketing, Target Marketing /

Unlike for-profit businesses that usually have one main target market, maybe two, nonprofits have at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get to know them — intimately. You also need to find them on social media networks, get their attention, and

5 Target Market Personas for Nonprofits to Succeed Read More »

Finding the Time to Manage Your Social Media

How to Find the Time to Manage Your Social Media Marketing

Managing Social Media, Time Management /

If I had a dime for each time someone said to me, “There’s not enough time in the day to run my business never mind doing social media!”, I’d be rich. Yes, Social Media is free to use, but it takes Sweat Equity. Here’s a how to manage your day effectively to be able to prioritize, actually get stuff done and not drive yourself insane!

How to Find the Time to Manage Your Social Media Marketing Read More »

your brand

Video: How to Use BRANDING and Color for Your Online Image

Branding, Social Media Marketing /

Branding in today’s digital age is way more than just having a nice logo, a catchy tagline, and a pretty website. I’ve been doing Internet marketing since 1995, and I’ve seen lots of “brands” come and go. Some do well, and some fail miserably. Whether you’re just starting or your business needs a new look,

Video: How to Use BRANDING and Color for Your Online Image Read More »

Social Media followers for social proof

Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media?

Q&A Videos, Social Media Marketing /

A small business owner once asked me, “Should I follow back everyone who follows me on social media?” It depends. Let me explain. Each Social Media Network is Different… They each have their own culture. What’s fine to do in one may be a no-no in another. Here’s a rundown of the following best practices.

Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media? Read More »

How to Deal with Technology When it Doesn't Work Right

When Digital Marketing Technology Doesn’t Work Right

Digital Marketing, Learning Technology, Managing Social Media, Social Media Marketing Tools, Social Media Networks /

Technology – you can’t live without it, and sometimes it just doesn’t work as it should. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with Sendible, and one time she emailed

When Digital Marketing Technology Doesn’t Work Right Read More »

What You Need to Know on How to Build a Social Media Following

Social Media Marketing Tools /

If you’re just starting with marketing your business on social media or if you’ve had your accounts set up but haven’t been using them, you need to spend some time up front building your social media following. Besides growing your following, posting on social media now helps you get noticed by the AI Answer Bots!

What You Need to Know on How to Build a Social Media Following Read More »

marketing efforts not working. frustrated customer can't get what she wants on your website.

Video: How do I Know if my Marketing Efforts are Successful?

Analytics, Marketing Strategy, Q&A Videos /

Wouldn’t it be nice if, as soon as you posted something on social media or wrote a great blog post, you got dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were getting easier instead of more complicated every day. However, if

Video: How do I Know if my Marketing Efforts are Successful? Read More »

Scroll to Top