A small business owner once asked me, “Should I follow back everyone who follows me on social media?” It depends. Let me explain. Each Social Media Network is Different… They each have their own culture. What’s fine to do in one may be a no-no in another. Here’s a rundown of the following best practices. […]
Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media? Read More »
One thing small business owners need to understand is that everything you do online: website, social media profiles and posts, and your Google Business Profile, everything affects how people see your business. I see so many business owners make the same Branding Mistakes over and over again. It’s like they don’t care. And they don’t
12 Branding Mistakes You Need to Stop Making Now! Read More »
Technology – you can’t live without it, and sometimes it just doesn’t work as it should. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with Sendible, and one time she emailed
When Digital Marketing Technology Doesn’t Work Right Read More »
Soon, June will be busting out all over social media. Now’s the time to take advantage of what’s going to be trending in June to plan your social media posts and content. I highly recommend using Sendible (affiliate link)! It’s easy to schedule posts into the future, even repeat posts. They also have great analytics
What’s going to be Trending on Social Media in June… Read More »
If you’re just starting with marketing your business on social media or if you’ve had your accounts set up but haven’t been using them, you need to spend some time up front building your social media following. Besides growing your following, posting on social media now helps you get noticed by the AI Answer Bots!
What You Need to Know on How to Build a Social Media Following Read More »
Wouldn’t it be nice if, as soon as you posted something on social media or wrote a great blog post, you got dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were getting easier instead of more complicated every day. However, if
Video: How do I Know if my Marketing Efforts are Successful? Read More »
You know that social media marketing is important to promote your business; however, you don’t have the time to do it all yourself. What are your options? What do you look for in a social media manager or even an SEO, AIO, and AEO specialist? Let’s Cover Your Options First… What to Look for in
Outsource or Hire? What Makes a Good Social Media Manager? Read More »
The two most misunderstood social media networks are X (formerly Twitter) and Pinterest. If you’ve watched any of my older videos or taken any of my social media marketing classes, I liken the social networks to cars. X is like a sports car – fast, newsy, it’s life in 280 characters or less. It’s great
The Pinterest Difference: Why You Shouldn’t Ignore It! Read More »
Have you ever planned a big trip? I’m talking about a longer-than-a-weekend vacation or a major relocation trip. It takes a good tactical plan to make the trip enjoyable and worry-free. Likewise, if you attempt to do your social media marketing without a tactical plan, you’ll waste time and money. Besides that, you won’t get
Marketing on Social Media with no Tactical Plan is Wasted Effort Read More »
LinkedIn is way more than a place for job seekers to network and find jobs. If that’s the last time you used it, then you’re missing out on a powerful tool. Having a completed profile with updated information, as well as a company profile page for your business, increases your trust and credibility factor immensely.
Videos: Make the Best of the 2 Sides of LinkedIn and Unleash its Power Read More »
