Marketing is an essential function of any business that wants to draw new customers. Whether B2B or B2C (or both), you must promote your business so people know you exist. Obviously, to do so effectively, you need a marketing budget. Today’s marketing is way more complicated than back in the day before the Internet existed. […]
How Much Should a New Business have in their Marketing Budget? Read More »
Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. You want to be found when people are searching for what you have to offer. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and
What is Inbound Marketing? Get Found Online Read More »
Sure you want to save money, but it may cost you big time in the long run! What am I talking about? Outsourcing your website, graphics, blog and/or social media design/implementation services. It starts with your marketing budget. It’s tight, but you know you have to have an online presence with a website and social
When Outsourcing – Keep it Local Read More »
“Home Page”, “About Us”, “Contact US” – these are SEO opportunities wasted.
SEO Tip: “Home” is not your Company Name Read More »
You’ve probably heard me mention or write about the 7 Ps of social media marketing. Well, I heard of 2 more to add to the list! The first two “Ps” are the new ones. But I have to tell you, with all the mistakes I see small businesses making out there, you need to understand
The 9 Ps of Social Media Marketing for Business Success Read More »
This is how to use the New Twitter organically to gain exposure & SEO. I added the word “organically” to the title — which means free — that is un-paid marketing. A small business owner can spend a lot of money doing marketing online and not get the results they want. Thus, my purpose is
How to Use the New Twitter Organically to Gain Exposure & SEO Read More »
