Events are fun to plan and one thing’s for sure, you want the event to be successful. The last thing you want is to spend time planning the party and no one shows up. I’ve enjoyed helping several clients promote grand openings, conferences, and concerts. Whatever your event might be — a seminar, webinar, open […]
How to Promote Events Using Social Media: Before, During & After Read More »
Someone once asked me, “Should I follow back everyone who follows me on social media?” It depends. Let me explain. Each Social Media Network is Different… They each have their own culture. What’s cool to do in one may be a no-no in another. Here’s a rundown of the following Facebook On Facebook, a business
Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media? Read More »
In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting even posting on the wrong social media account. Now, if you happen to work in news media, politics or a religious organization, this article isn’t for you. It’s expected to see those types of posts
Why You Need to Keep Business and Personal Social Media Separate Read More »
When Twitter (now “X”) was created in 2006, people didn’t get it. Small business owners didn’t understand how to use it for marketing. Many still don’t. It’s OK if you don’t get it. X/Twitter users come in all forms. Many have been on since its inception. When Elon Musk bought Twitter in 2022, he made
5 Types of X (Formerly Twitter) Users – Which Are You? Read More »
Pinterest is THE social media network if you’re trying to reach the consumer with products or services. It’s grown to 500 Million + active monthly users! Though it is more B2C than B2B, Pinterest is more powerful than Instagram when it comes to SEO because when someone pins a picture or video from your site,
Why You Shouldn’t Ignore Pinterest for Your Business Marketing Read More »
The social media offers are so tempting! Offers like “I will promote Your Website, Blog or Anything 20,000,000 Members On Facebook Twitter for $5″ or ” I will add 32000 Twitter or Instagram followers or 6000 Facebook likes for $5″ — seem too good to be true and they are! You do not want to
Taking Shortcuts in Social Media will Hurt in the Long-run Read More »
What is a Buyer Persona? It’s making up a description of what your perfect customer looks like — detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here, are some examples of target market or buyer personas to give you
What you Need to Know about Creating Buyer Personas Read More »
Yeah, some people may “hate Twitter (X)”, but it is still a great tool to get exposure, as well as valuable SEO. People hate X because they don’t understand it. X is like a never-ending news ticker. It’s what happening right now in real time. At any given moment on X, one can see what’s
How to Take Advantage of What’s Trending on X (Formerly Twitter) Read More »
Success means different things to different people. Successful social media marketing means increased sales, exposure, and repeat customers. What do you Want to Accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics — and they have to be SMART goals. I see too
Successful Social Media Marketing Starts with Goals and Metrics Read More »
One thing’s for sure, anything having to do with digital marketing and technology changes at breakneck speed. I’ve been a witness to this since I created my first website back in 1995, yes, before the “Internet” was a household word. Social media networks come and go. Remember MySpace & Google+? They both had good intentions
Great, Useful Resources to Help You Keep Up with Digital Marketing News Read More »
