YouTube is the 2nd largest search engine next to its parent Google. Learn how to optimize your channel and videos to reap the benefits of YouTube video marketing. If you want to gain exposure, drive traffic to your website, and reach people who are searching for what you have to offer, you need to understand […]
How to Get Results & Reap the Benefits of YouTube Video Marketing Read More »
Video is hot! People are more likely to sit and watch a video than to read an article.
Video Testimonials – A Great Digital Marketing Tool Read More »
You may be asking yourself, “What is Content Marketing?” The short answer is blogging. Yes, blogging is the foundation for effective digital marketing, and search engine optimization (SEO). Other types of content marketing like videos and podcasts count also, but they eventually end up embedded in a blog. In addition, content marketing is how you
What is Content Marketing? Read More »
Branding in today’s digital age is way more than just having a nice logo, a catchy tagline, and a pretty website. I’ve been doing Internet marketing since 1995 and I’ve seen lots of “brands” come and go — some do well — and some fail miserably. Whether you’re just starting out or your business needs
How to Use Branding and Color for Your Online Image Read More »
No matter what you think about social media, it’s still a powerful, low-to-no-cost marketing tool available to every small business owner. The challenge is knowing how to do social media marketing effectively. This video covers the basics of the social media networks, and how they work together with your website, content marketing, and search engine
What is Social Media Marketing? How Your Small Business Can Use it Effectively Read More »
Here’s an excellent example of a viral video for a brand that actually rejected it. It’s what’s called “user-generated content”. A fan of a product or service creates a video, on their own, without prompting by the brand. But this is not about the brand but the power of telling stories that provoke emotions. About
Do You Want to go Viral? Tell Stories that Provoke Emotions Read More »
You don’t need to be an Einstein to be successful at online marketing. You just need to know how it all works together and the steps to take to effectively market your business online. What is the Magic Formula for Successful Online Marketing? It’s that simple. Watch this video: Google still owns search. Google has
The Magic Formula You Need to Know for Online Marketing Success Read More »
Do you find that thinking about marketing your business using the social media networks is overwhelming? Don’t feel bad. You’re in a big boat with many other small business owners. So many social media networks to choose from! What you need to do to is figure out which of the social networks will work best
So many Social Media Networks! Which are best for my Business? Read More »
