Archive for video

How to Use Branding and Color for Your Online Image

Branding in today’s digital age is way more than just having a nice logo, a catchy tag line and a pretty website. Whether you’re just starting out or your business needs a new look, this is the place to start.

In this video, I show all aspects of online branding covering:

  • websites
  • social media graphics – updated!
  • psychology of color
  • reputation management
  • online image

 

Click here to download a PDF of the slides with notes.

Related Video: Website Planning 101 by SonFisher Web Studios

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Video: How to Find the Best Time to Tweet with Audiense

How do you know when your followers are online and you have the best chance for your tweet to be seen and retweeted to get the maximum exposure? Use Audiense, a free tool (used to be SocialBro). Audiense also helps you to find influencers – folks with a lot of followers. The idea is to get noticed by them and get them to retweet your tweets. See the 2nd video.

How to Find the Best Time to Tweet with Audiense:


Note: you need to have at least 100 Twitter followers for it to be effective. If you can’t devote the time it takes to build a Twitter following, check out my Jump-Start service.

Finding Influencers on Twitter with Audiense

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How to Survive Twitter: Manage it with TweetDeck

How to Survive Twitter: Manage it with TweetDeckTweetDeck is a free tool by Twitter for Twitter. It helps you manage your Twitter account easily, see who’s followed, retweeted or mentioned you, create lists to monitor competition, monitor hashtags and most importantly, schedule tweets to post in the future. Great time-saving tool!

I first discovered TweetDeck when I was trying to manage an employer’s Twitter account as well as my personal one (because I was promoting a book). I was switching back and forth having to log out of one to log into the other. I also needed a way schedule tweets to out in the future. (Twitter’s up 24/7, you don’t have to be!)

How to Manage Your Twitter account(s) with TweetDeck:

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How to Effectively Market Your Business with Videos on YouTube

YouTube is the 2nd largest search engine next to its parent, Google. “How to” is the most searched-for phrase. This class covers the basics of YouTube and the 2nd video covers how to optimize your channel for SEO and branding.


Here are the class notes: https://azsocialmediawiz.com/wp-content/uploads/YouTubeBasics.pdf

How to Optimize Your YouTube Channel

 

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Video: What You Need to Know about Content Marketing

Today’s marketing is all about Content Marketing. This is the first class of the Master Class series that explains the basics of content marketing and how it works in combination with Social Media and Search Engine Optimization (SEO).

Master Class Boot Camp 1: Content Marketing

Here are the class notes:
https://azsocialmediawiz.com/wp-content/uploads/BootCamp1-ContentMarketing.pdf

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Do You Want to go Viral? Tell Stories that Provoke Emotions

Here’s an excellent example of a viral video for a brand who actually rejected it. It’s what’s called “user-generated content”. A fan of a product or service creates a video, on their own, without prompting by the brand. But this is not about the brand, but about the power of telling stories that provoke emotions.

About the video:

German student, Eugen Merher, created this video in honor of a relative of his. He sent the video to Adidas, but it was rejected. So, he uploaded it to YouTube. As of this posting, it’s had over 12 million views!

I’ll let the video speak for itself – the power of telling stories…..

Don’t you just want to stand up a applaud?

Now, you’re probably thinking, “I can’t produce a video like this!” Well, the brand didn’t produce it. A fan/user did. However, you can still tell stories without going to the lengths of a full video production.

You have satisfied customers, don’t you? Tell their stories. You don’t have to use their names. Even if you’re just starting out, use fictional or hypothetical situations. No one needs to know that it’s not true. Or even a compilation of several clients.

Remember, not every video is going to go viral. Going viral is a fluke. Here’s another one of my articles on creating viral content.

Testimonial videos also carry a lot of weight. People want to relate with people.

Free Download: Define Your Target Market WorkbookTo be able to generate emotions of your target audience, you first need to really get to know them. Here’s a free Define Your Target Market Workbook that will help you get started.

Note: top photo is a YouTube Screenshot.

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Your 2017 Success Blueprint – 10 Content Marketing Truths You Need to Know

To have good SEO, you need to have good content. Content Marketing is a crucial a part of your marketing plan as are SEO and Social Media.

Here’s what you need to know and do regarding Content Marketing in 2017:

1. Video – Hotter than Ever!Video marketing is still hot!

Good content doesn’t only need to be written. In 2016 we saw Facebook Live Streaming Video take off and Facebook also admitted that Native Videos (videos uploaded directly into Facebook) get more exposure than plain posts.

To give videos an extra lift, embed them into your blog posts. The text of your blog post can be your video’s transcript, like I do with my Q&A posts.

“I think video is a megatrend, almost as big as mobile.” ~Mark Zuckerburg

What You Need to Do: Figure out how you can incorporate video into your marketing mix.

  • You don’t have do one every day. Once a month or even a couple of times a month.
  • Use your smartphone to create short how-to videos
  • Get on Facebook and do a live video from anywhere — as long as you have wifi!
  • Do a voice-over recordings of PowerPoint presentations
  • Determine which format works for you — in ease of creation and amount of views they get
  • Try Twitter live videos
  • Coming soon – Instagram live videos
  • Video Converts

In fact, when video is prominently featured on a landing page, conversion rates can go up by a whopping 80%. ~ Convince and Convert

2. Unique, High-Quality Content will be Key

Focus on quality over quantityAbsolutely – Quality over Quantity! Don’t forgo quality in order to get more content out there.

  • No fuzzy graphics — there is no excuse! You can create high-quality pictures with free online, easy-to-use graphics programs like Canva. Download free, license free, online pictures and graphics from sites that I list in this blog post. And don’t steal!
  • Proofread before you publish or post — read your blog post aloud to yourself. Even your social media posts!
  • Preview your blog posts before publishing — Do the graphics look good? Does the eye of reader make a natural progression down the page to your Call-to-Action?

What about unique?

“Most Americans are exposed to 4,000 to 10,000 advertising messages a day!” ~ Convince and Convert

What makes what you have to say or show unique? What makes you different? How is your content different from what your competition shares?

What You Need to Do: Plan out what content you’re going to create.

3. Reshare Your Content on Social Media

Resharing content can increase engagement by over 600%!

Social Media Terms Glossary & Online Marketnig Lingo Guide Free ebookSo you publish your blog post at 9 am and share it on all your social media networks at the time. Someone that logs on at 3 pm or in the evening probably won’t see it unless they have you in a Twitter list or Google+ circle; or have your posts showing first (a Facebook feature). You can manually schedule it to republish on your social networks using tools like HootSuite (ad link), Buffer or TweetDeck.

Another way to give your content extra exposure and traction is to publish it on LinkedIn’s Pulse. At the end of the post, add the line, “This post originally appeared on______” with a link to the original article on your blog. Your site still maintains the authority because there is where the post originated. Yet, on LinkedIn, you validate your expertise by showcasing what you know and how you can help people.

There’s a plugin I use called Revive Old Posts. For free, you can reshare to Twitter. With the upgraded version ($75/yr.), you can also reshare to LinkedIn and Facebook.  I think it’s worth it just to save the time of manually scheduling. You pick the time frame and you can exclude posts that are not “evergreen” or are time-sensitive.

Think of it this way, your perfect potential customer could have missed it the first time it went out!

What You Need to Do: Don’t be afraid to reshare your content.

4. Blogging – a CORE part of your Content Strategy

Blogs are rated 1 out of 5 the most trusted sources of information online.

People ignore the paid ads in Google search and go for the organic content because they know that that’s where they’re going to find the authentic answers to their questions or problems.

What You Need to Do: Read some of my articles on blogging:

5. Build Relationships through Your Content

“Content builds Relationships, Relationships are built on Trust. Trust delivers Revenue.” ~ Andrew Davis

Good content marketing builds relationshipsAnd this applies not to just blogs, but what you post on social media and the videos and podcasts you produce. The more you post about what you know, the more you solidify and build credibility and trust.

Even if you use direct mail, people are going to check you out online, before they hire you or buy your products. People will…

  • Google your company or brand name
  • Look at reviews not just on Google, but on Facebook and Yelp
  • Compare prices and check out your competition
  • Read more information until they are satisfied that they can trust you

People buy from whom they know and trust.

What You Need to Do: Produce good, quality content, build your following and build your email list.

6. Visual Content

Change is tough, but the alternative is obsolesenceYes, videos, but also pictures, animated gifs and infographics work. Even if you don’t sell a product, you can share inspirational and motivational quotes as well as original graphics.

B2B or B2C, you can use these two social networks to share eye-catching visuals….

Instagram:

Here are some recent Instagram stats:

  • 68% of Instagram users engage with brands regularly
  • Instagram has 58 times more engagement per follower than Facebook
  • 50% of users follow a business
  • 60% of Instagrammers say that they learn about a product or service on the platform
  • 75% of Instagrammers take action after being inspired by a post, like visiting a website, searching, shopping or telling a friend

Pinterest: “The World’s Catalog of Ideas.”

Here are some recent Pinterest stats:

  • 150 Million monthly active users
  • 67% of pinners are under 40-years old
  • Male users have grown by 150% in the past year
  • 87% of pinners have purchased a product because of Pinterest
  • 72% of pinners use Pinterest to decide what to buy offline

What You Need to Do: Go visual – figure out what will work for your business.

Make 2017 Your Best Year Ever!7. Be Impactful

Free Download: Define Your Target Market WorkbookFor content to be Effective, it must have IMPACT. In order to be impactful, your content must be MEMORABLE. To be memorable, requires that you truly Understand Your Audience (target market).

Yes, we’re back to that again. What does it mean to Understand Your Target Market?

Knowing the answers to these questions as it applies to your perfect customer…

  • What makes them happy?
  • Who do they trust for information?
  • Where are they hanging out online? In other words, which networks do they prefer?
  • What angers them?
  • What are their pain points and problems that you can solve?
  • Who influences them?
  • What are their wants, desires and dreams?
  • How is your content going to impact their lives? To Sell or Not to Sell: What is the Right Ratio on Social Media

Is your content going to try to sell them something right away even if they’re not ready to buy? Or is it going to provide useful information that they can use right away hence building trust?

People Buy from whom the Know and Trust

You need to map where the customer is in their buying journey.

  • Do they need more information?
  • Have they developed trust towards your company?
  • Can they make a decision to buy right away, or do they have more questions?

What You Need to Do: Download my free Define Your Target Market Workbook

  1. Answer all the questions as it pertains to your business whether B2B or B2C. You can have more than one target market.
  2. Create buyer personas for your defined targets.
  3. Research your target and your industry so you can understand their buying habits as well as their online media usage.

8. Create Memorable and Evergreen Content

Content that's memorable builds trustIf your business is anything like mine, you need to educate your target market in why they need your product or service; why what you have to offer is better, different, more effective, etc.

Your content can, of course, be in the form of a blog or static pages on your website, but they can also be….

  • Videos
  • Podcasts
  • Infographics
  • Social Media Posts

The objective is to build trust and credibility. You need to us Truth as a Service.

Evergreen content is anything that’s not time-sensitive, seasonal, or talking about an event or specific day. It stands the test of time. You can share it over and over again and it still is applicable. Its information is useful and solves problems that people keep having.

Give them best practices to tackle their problems. Think emotion and functionality. The folks at Copyblogger define it this way….

These special resources are in-depth examinations of a problem, solution, trend, or topic. They can help your audience find tons of information on a subject that interests them, which adds value to your blog.

Evergreen content is timeless.

What You Need to Do: Plan out your content marketing strategy.

9. Provide the AnswersYour content markeing should provide answers to the questions your target is asking.

It’s up to you to provide the answers to the questions Your Target Market Personas are asking. Are you getting it yet? You can’t answer the questions if you don’t know what they are!

I like Q&A sites like Mosaic Hub and Quora. I’m signed up to get an email every time someone asks a question in my fields of expertise. The idea is to try and be the first one to answer the question — providing the best answer. If you see that someone beat you to it and their answer is the same as yours, I give them a thumbs up and don’t bother writing the same thing. HOWEVER, this just gave you material for a blog post or a video. If people are asking it on those Q&A sites, they’re asking it also on Google and YouTube.  [Related: SEO in 2017] YouTube is the 2nd largest search engine next to its parent, Google. The most searched-for phrase on YouTube is “How to”.

What You Need to Do: Get on those Q&A sites and search for the questions pertaining to your field of expertise.

10. Make sure EVERYTHING is Optimized for Mobile!

Google Mobilegeddon 2017 is coming!I cover mobile as it relates to SEO in the previous article of this 2017 planning series.

Here are some tips to make sure you’re content can be seen on mobile devices:

  • Large enough type. No smaller that 14 pt, 16 pt is considered the best size.
  • Pictures not too large and they should be responsive – that is, they move over when viewed on a small screen so you can see the text.
  • External links (links to sites outside yours) should open to a new tab in the browsers.
  • Your mobile website should have the same content as your desktop site. What that means is that it contains all your static pages and your blog posts.
  • Make sure there are NO POPUPS in your mobile site. Starting Jan. 10, 2017, Google will block sites with popups in mobile!

What You Need to Do: Visit your site on a mobile device. If it’s not optimized, do something about it.

 

Never run from a challenge! Including learning social media!

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How to take Advantage of Social Media Trends to Market Your Business

How to take advantage of social media trends to market your business

What can you do with the bottom one?

It’s what thousands of people are talking about in real time: what’s trending. Things start trending on Twitter first and then Facebook will catch on. But how do you take advantage of social media trends to get exposure for your business?

In this Facebook Live video, I explain how to take advantage of what people are talking about and get exposure and hopefully increase traffic to your site.

 

You don’t have to be online 24/7!It’s OK if you miss something.

Plan ahead. Take note of what trends regularly like #MotivationMonday, #TravelTuesday, #WisdomWednesday, #FlashbackFriday, and schedule posts in the future.

Be creative, witty, but not to tacky. Spin your marketing message around a trending phrase, but always check to see WHY something is trending before you try to ride on its coattails. You don’t want to come off as insensitive or corny either. Be relevant. Make sure it makes sense. Take a look at what other people and businesses are posting.

Here’s a great resource to help you get a grip on your social media marketing.

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So many Social Media Networks! Which are best for my Business?

Do you find that thinking about marketing your business using the social media networks is overwhelming?

Don’t feel bad. You’re in a big boat with many other small business owners. So many social media networks to choose from!

In this Wednesdays with the Wiz video, I explain the right approach to social media marketing.

It’s basically taking a step back and getting to know who your target audience is and then getting to know them through research. Followed by developing a strategic marketing plan and then a tactical plan. The media options may be different from “back in the day”, but it comes down to basic marketing rules first. 

  1. Analyze what’s working and not working with your current marketing. This free ebook will help you.
  2. Define your target market(s). (This free workbook will help you.)
  3. Do some research – which networks do they use? If you find that your market is not on certain networks, then you don’t have to be on them. (Unless you want SEO). Here is a guide to online research resources.
  4. Set some SMART Goals.
  5. Put together a strategic marketing plan to help you achieve those goals.
  6. Outline a tactical plan implementing your strategies.
  7. Learn how to properly use the tools that help you manage it all. (And it can be done in 30 minutes a day!)
  8. Do it – blog, post, engage
  9. Monitor and measure

Social Media Success Start-up Pack for Small BusinessesMy Social Media Success Startup Pack will help guide you in this process. Step-by-step.

 

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Social Media Networking vs Live Networking: Increase Your Reach

Social Media Networking vs Live Networking In the last 17 days I’ve attended 9 live networking events! From chamber lunches to evening mixers, I’ve told my story countless times, almost lost my voice, came home with achy feet and a stack of business cards. What did I accomplish? I know I got the word out of my social media classes. To how many people? Well, not counting the folks that already know me that I ran into, I probably spoke with 50 new people. Some told me that they needed help with their social media, some told me that they knew someone who could use help. Who will take action? I don’t know. How do I follow up with them? Email and Social Media Networking.

In this Wednesdays with the Wiz video, I discuss the difference between Social Media Networking and Live Networking and how they work together.

When I come back from a live networking event, within a day or two, I search for the people whose cards I have on LinkedIn. LI is a professional network. It’s like live networking but online and it’s open 24/7. It’s my virtual Rolodex. Problem is, not everyone has an updated profile and not everyone has a recent picture. It’s hard to guess if it’s the person I met if there’s no picture. Sometimes there’s more than with person with that name. Sometimes more than one person with the same name in the Phoenix area! (Related: 11 LinkedIn Reputation Killers)

It’s not who you know, it’s who your friends know!

Between the time that I recorded this video and my writing this post, that video had a reach of 126. In social media terms, that might seem low, but compared to the 50-70 people that I met going to 9 networking events, traveling to North Scottsdale, Paradise Valley, North Phoenix, Peoria, Downtown and the Biltmore area; besides drive time and spending between 1.5 to 2 hours at each event. Wow! It took me 18 minutes to record that video and about the same time writing this post and then maybe another 30 minutes creating the email that’s going to send this post and the previous one to over 2200 people. Now that’s reach!

When it comes to just the investment of time, which one do you think is going to bring me more ROI (return on investment)?

You probably think that you know what you’re doing when it comes to social media networking and using it to market your business. I bet you don’t. I bet you are making at least 20 mistakes that are listed in my new ebook! Go see for yourself….

It’s a free download!

216 Mistakes Small Businesses Make on Social Media & Online Marketing

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