What is a Buyer Persona? It’s making up a description of what your perfect customer looks like — detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here, are some examples of target market or buyer personas to give you […]
What you Need to Know about Creating Buyer Personas Read More »
Yeah, some people may “hate Twitter (X)”, but it is still a great tool to get exposure, as well as valuable SEO. People hate X because they don’t understand it. X is like a never-ending news ticker. It’s what happening right now in real time. At any given moment on X, one can see what’s
How to Take Advantage of What’s Trending on X (Formerly Twitter) Read More »
It will happen at some point or another. You’ll get that dreaded email that your Business’s Google Account was Suspended. Naturally, you freak out. Relax. Your business won’t fail if the account is down for a bit. It will still show in search results. You may just have lost the ability to access your Google
It Happened! Your Google Account Was Suspended! Don’t Worry! Here is How to Fix It… Read More »
Success means different things to different people. Successful social media marketing means increased sales, exposure, and repeat customers. What do you Want to Accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics — and they have to be SMART goals. I see too
Successful Social Media Marketing Starts with Goals and Metrics Read More »
Google’s Core Web Vitals are still vitally important to a website’s performance! Have you tested your site recently? A lot of factors could affect it. Learn what you can you to improve your score and SEO. Before I started this business in 2011, I remember Google’s major “Panda” and “Penguin” updates. That changed how websites
Important! What You Need to Know Now About Google Core Web Vitals Read More »
One thing’s for sure, anything having to do with digital marketing and technology changes at breakneck speed. I’ve been a witness to this since I created my first website back in 1995, yes, before the “Internet” was a household word. Social media networks come and go. Remember MySpace & Google+? They both had good intentions
Great, Useful Resources to Help You Keep Up with Digital Marketing News Read More »
Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these 3 free tools: Instagram, Google Business Profile, and Facebook. How one local business managed to increase Facebook reach when others were losing theirs… You may have read — and I’ve written on the subject — that due
How to Market Local Brick-and-Mortars for Success: 3 Free Tools Read More »
If I had a dime for each time someone said to me, “There’s not enough time in the day to run my business never mind doing social media!”, I’d be rich. Yes, Social Media is free to use, but it takes Sweat Equity. Here’s a how to manage your day effectively to be able to prioritize, actually get stuff done and not drive yourself insane!
Finding the Time to Manage Your Social Media Read More »
You’ve got a sharp-looking website for your business, determined who your target market is, and came up with a fantastic offer to generate leads and grow your email list. Now, you need an effective landing page. What makes a landing page different from your other pages? Here’s what you need to know… The Anatomy of
What is a Landing Page and What Makes an Effective One? Read More »
Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. The challenge for the small business owner is… “Human search behaviors have changed, and so have the technologies used to interpret and serve up search results.” — Hubspot How Google’s AI Overviews Will Hurt
SEO Best Practices to Increase Website Traffic Read More »
