“My online marketing isn’t working! I have a website, but I’m not getting any sales (or generating any leads)! What am I doing wrong? I need to drive traffic to my website!” I’ve been doing Internet marketing for over 30 years, and I’ve seen many small businesses make the same website mistakes. Mostly when attempting
12 Website Mistakes You Need to Fix for Success Read More »
If you’re just starting with marketing your business on social media or if you’ve had your accounts set up but haven’t been using them, you need to spend some time up front building your social media following. Besides growing your following, posting on social media now helps you get noticed by the AI Answer Bots!
What You Need to Know on How to Build a Social Media Following Read More »
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Marketing is about getting results. Usually, that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website, but converting them from a visitor into a lead. Furthermore, nurturing leads into a sale. That’s the bottom line, right? Learn how to generate quality leads… What are good calls-to-action (CTAs)
25 Powerful Words to Generate Quality Leads [Infographic] Read More »
Wouldn’t it be nice if, as soon as you posted something on social media or wrote a great blog post, you got dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were getting easier instead of more complicated every day. However, if
Video: How do I Know if my Marketing Efforts are Successful? Read More »
You know that social media marketing is important to promote your business; however, you don’t have the time to do it all yourself. What are your options? What do you look for in a social media manager or even an SEO, AIO, and AEO specialist? Let’s Cover Your Options First… What to Look for in
Outsource or Hire? What Makes a Good Social Media Manager? Read More »
What would you do if I told you that taking a few seconds to do something that will improve your search engine optimization (SEO), keep visitors on your site longer, and increase your page views, you’d do it, right? I hope so. Taking just a few seconds to use categories and tags in all your
Why You Need to Use Categories and Tags in Your Blog Posts Read More »
The two most misunderstood social media networks are X (formerly Twitter) and Pinterest. If you’ve watched any of my older videos or taken any of my social media marketing classes, I liken the social networks to cars. X is like a sports car – fast, newsy, it’s life in 280 characters or less. It’s great
The Pinterest Difference: Why You Shouldn’t Ignore It! Read More »
What’s Your N-E-E-A-T-T? Wait! I thought it was E-E-A-T: Experience, Expertise, Authority, and Trustworthiness. Yes, but the evolution of AI Search expanded it. Getting recognized as an expert in your field is especially crucial in the age of AI Search. E-E-A-T is Google’s guideline for content credibility and getting indexed in the Search Engine Results
How to be Known as an Expert in Your Field: What’s Your N-E-E-A-T-T? Read More »
It’s been said that if you fail to plan, you plan to fail. Given that, when you plan your marketing, what are you planning for? Success, right? Well, how do you know when you’ve achieved it? That’s where goal setting comes in. Furthermore, success means different things to different people. That’s where SMART Goals come
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A low-priced or free website is ridiculously tempting for the small business owner, just because they’re free or inexpensive. The problem is that just because of their site-builder structure — to make it super easy to use — you forego or lose vital search engine optimization (SEO). Obviously, that’s a MAJOR factor in today’s digital
How Free is a Free Website? Is it a Good Place to Start? Read More »
