The main social media networks, Facebook, LinkedIn, Twitter, X, Pinterest, TikTok, and YouTube, each have very powerful internal search engines and algorithms that rival Google. Here are some easy tips to help you optimize your social media profiles to get found when someone is searching for what you have to offer. Furthermore, the AI search […]
GET FOUND On Social Media – they’re as Powerful as Google Read More »
What does search engine optimization, Local SEO, look like for local, brick-and-mortar businesses in this day of AI search? Between Google, AI, schema, backlinks, and technical SEO, it’s not just confusing, it’s overwhelming! Here’s what you need to know to get optimized so that people will find your local business when they need what you
Local SEO Tips to BE SEEN and GET FOUND Read More »
Digital Marketing is in the midst of AI evolution with the eruption of Artificial Intelligence — AI offers time-saving tools not just for search, but for content creation, and marketing planning. In this video, you will discover strategies on how to adapt and adopt in this AI-driven world. Watch this Video on the New AI
Video: The New Evolution in DIGITAL MARKETING: STRATEGIES on How to Adapt & Adopt Read More »
Did an employee or intern leave with your social media or website login and passwords? Or did you outsource your social media or website build, and they never provided you with the passwords or administrative access? It’s happened to many of my clients. For instance, one client’s Twitter (now X) account was set up by
How to Avoid Getting Locked Out of Your Social Media (or Your Website) Read More »
In today’s AI-driven search world, your company’s online reputation becomes a major factor. This is beyond your Online Image of which I wrote about here. You may have noticed Google’s AI Overviews (AIOs) when you do a Google search. When it comes to Search Engine Optimization (SEO), Google is still the main, go-to search engine.
GOOGLE and AI SEARCH: How REVIEWS Factor In Read More »
Although Google remains the top search engine, it’s not always everyone’s initial go-to platform for information. Because of topical, community forums, other platforms, mixed in with AI, you can’t depend on Google by itself — organic or paid. Here’s what you need to know about being visible when your target is searching for what you
Google is Still King, But You Need to Be Visible Elsewhere Read More »
30 years ago, in April of 1995, I discovered the World Wide Web (WWW) — the Internet. I was doing graphic design, creating newsletters, flyers, logos, etc., for small businesses. I saw the WWW and I said, “I can do that!” and I taught myself HTML coding. That started my 30-year journey through cyberspace. There
The History of the Internet (1995-Present) Read More »
This is a classic post, but it’s still VERY relevant! I once did a consult for an auto repair shop in the Phoenix Valley. He had poor SEO and needed to boost the business to his local, brick-and-mortar shop. He had some social media profiles setup, but had no idea what to do with them.
An SEO Tale of 2 Auto Repair Shops Read More »
One of the stumbling blocks that many small businesses face when delving into social media marketing is that they’re too attached to their business. You know your product, service, or industry inside and out. Who you really don’t know is your target market. You feel your product or service is the best and the greatest.
Social Media Marketing Strategy: Think Like Your Target Market Read More »
Since each social network has a different audience, you need to consider the type of company you are to better reach you target market. Is your company more Business-to-Business (B2B) or Business-to-Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end consumer, then you’re B2B.
B2B vs B2C Which Social Network Should You Use? Read More »
