I was recently asked this question on Quora: “What’s the Best Time to Post on Social Media?” What’s the answer? It depends on your target audience — who they are and where they’re located. Who is your target audience on social media? Each social media network is different as are their users and why they’re […]
When is the Best Time to Post on Social Media? Read More »
If you try to reach everyone, you’ll reach no one. You need to determine and clearly define who your target niche is. Obviously, you can have more than one target market niche (market). They could even be both B2C AND B2B. Who’s Your Niche? If anyone can buy your product or service, then no one
What’s Your Niche? And Why You Need One Read More »
Did an employee or intern leave with your social media or website login and passwords? Or did you outsource your social media or website build, and they never provided you with the passwords or administrative access? It’s happened to many of my clients. For instance, one client’s Twitter (now X) account was set up by
How to Avoid Getting Locked Out of Your Social Media (or Your Website) Read More »
Have you ever planned a big trip? I’m talking about a longer-than-a-weekend vacation or a major relocation trip. It takes a good tactical plan to make the trip enjoyable and worry-free. Back in the mid-’80s, I had the opportunity to spend 21 days traveling by myself through Italy. I’d been working on an Italian cruise
Marketing on Social Media with no Tactical Plan is Wasted Effort Read More »
How can you read someone’s mind if you don’t even know them? That’s what happens when you try to do digital marketing, including SEO and social media, without doing this important research. Unfortunately, doing keyword research and trying to optimize your website as best as you can doesn’t cut it anymore. What you need to
What is Search Intent? How to Think Like Your Target. Read More »
You have to admit that using Artificial Intelligence (AI) to save time when you have to blog regularly is extremely tempting. However, is it a good idea? Here are some pros and cons to help you decide if you should use it or not… Benefits of Using AI for Content Writing The Drawbacks of Using
10 Pros and Cons of Using AI for Writing Content to Save Time Read More »
Social Media Marketing can be overwhelming — especially if you’re not very tech savvy, creative or just clueless. What will happen if you don’t start — or continue — marketing your business on social media? Or do you think you don’t NEED it? Well, if your Business needs to find New Customers, YES, you need
Can Your Business Survive without Social Media Marketing? Read More »
Running your own business is tough. You get busy juggling different tasks and wearing different hats. However, if you let the marketing ball drop, you will see business drop. And you don’t want that. If you’re like me, a “solopreneur” — working by yourself — or you have a small staff. In any rate, when
How to Keep your Digital Marketing Going if you get Busy Read More »
Has your Facebook page — your business page — been hijacked or hacked? Can you no longer manage it? Do you see some foreign language and posts? Then, yes, you’re a victim of Facebook Page hacking. It’s happening so frequently these days that Facebook is overwhelmed, and when you try to get help from them,
Help! My Facebook Page Was Hijacked! How it Happened and What to Do Read More »
30 years ago, in April of 1995, I discovered the World Wide Web (WWW) — the Internet. I was doing graphic design, creating newsletters, flyers, logos, etc., for small businesses. I saw the WWW and I said, “I can do that!” and I taught myself HTML coding. That started my 30-year journey through cyberspace. There
The History of the Internet (1995-Present) Read More »
