In the Phoenix area and the Sonoran Desert, May is when the Saguaro Cacti bloom. They have to be well over 40 or 50 years old before they bloom! Besides Mother’s Day, and Memorial Day, what else will be trending on social media in May? May Observance and Awareness Days I publish this every month […]
What’s Trending in May! Mother’s Day & More! Read More »
Unfortunately, many business owners ignore social media — especially Facebook and X (formerly known as Twitter) — specifically when it comes to customer service. One of my clients opened a “rage room” in Tempe. When he first opened, someone wanted to book a party and had a question. The contact form on the website gave
Why Social Media is Important for Customer Service Read More »
This is a classic post, but it’s still VERY relevant! I once did a consult for an auto repair shop in the Phoenix Valley. He had poor SEO and needed to boost the business to his local, brick-and-mortar shop. He had some social media profiles setup, but had no idea what to do with them.
An SEO Tale of 2 Auto Repair Shops Read More »
With so much fake and misleading news on social media (even Google Ads), who do you believe? Better yet, how do you, as a small business owner, build trust and credibility, promote your business, and stand out amid all the online chatter? Furthermore, how do you avoid or work around when Google or a social
Building Trust & Credibility in a World of Fake News Read More »
Many times, I come across content that is so good and timely that I say, “I couldn’t have done it better myself!” In this post, I’m featuring a webinar presented by the Arizona Commerce Authority (ACA) Small Business Bootcamp with my good friend, Taylor Wellman of Financial Potion. I’ve known Taylor for years, and I
Video and Social Media Marketing Distribution Roadmap Read More »
Every business that is going to market itself on social media needs a cohesive, strategic plan. Marketing on social media without a plan is like driving a Ferrari in first gear! There are certain steps you need to take to have an effective social media strategy. If you jump in without a strategic plan, you’ll
Get the Most from Your Social Media Marketing with a Detailed Strategic Plan Read More »
No! Well, it depends. I know a lot of social media marketing service providers are going to disagree with me, but here’s my philosophy on outsourcing… Hiring an outsider to manage your company’s social media marketing is like hiring a salesperson and sending them to talk to your potential customers without training them! In my
Should you Outsource your Social Media Marketing? Read More »
Since the start of the social media marketing revolution, customer service has been real-time. People are likelier to tweet a question or post a complaint on Facebook before picking up the phone. Seriously, when was the last time you talked to a live person when calling customer service or tech support? At least within the
Customer Service and Social Media: Are You Losing Sales? Read More »
Strategically planning your online marketing is a crucial, first step for any business that needs to reach new potential customers! This outline will help you plan your online marketing — whether you’re a brand-new startup or an established business that needs to revamp its online marketing efforts. Online Marketing Essentials Today’s digital marketing is daunting.
What You Need to know to Plan Your Online Marketing for Success Read More »
One of the stumbling blocks that many small businesses face when delving into social media marketing is that they’re too attached to their business. You know your product, service, or industry inside and out. Who you really don’t know is your target market. You feel your product or service is the best and the greatest.
Social Media Marketing Strategy: Think Like Your Target Market Read More »
