What’s Trending in May! Mother’s Day & More!

What's trending in May

In the Phoenix area and the Sonoran Desert, May is when the Saguaro Cacti bloom. They have to be well over 40 or 50 years old before they bloom!

Besides Mother’s Day, what else will be trending on social media in May?

May Observance and Awareness Days


I publish this every month so you can plan ahead how you can “spin” your marketing message to take advantage of what’s trending on social media.

These are just some of the observance and awareness days. For the full list, visit these sites:

These calendars offer some links to details on the observances that might help you if you’re blogging.

How to use this list:

Peruse the list and take note of any interesting days or awareness/observances that relate to your business or is fun or generic enough that you an spin your marketing message around it. Get creative and have fun! Write a blog post and schedule it out to go on that day.

The months’ observances usually trend (lots of people are talking about it) in the first few days of the months. Weeks tend to trend on the Sunday or Monday and days start early in the morning depending if it’s a world/global observance or national. So, take time zones into consideration when scheduling. If you miss the first days of the month, even though it might not be “trending” at the time, publish a post anyway as long as it’s in the month of the observance.

Schedule out tweets using TweetDeck. And don’t forget those silly, but useful hashtags that trend on Twitter regularly!

Most of these observances will have hashtags. Be careful with apostrophes, hyphens, and other special characters. Hashtags work with only with letters and numbers. As soon as you add a space or a symbol, it ends the hashtag.

What’s Going to be Trending in May:

Month-long May Observances:

In no special order…

  • ALS Awareness Month
  • Better Sleep Month
  • Better Speech and Language Month
  • Celiac Disease Awareness Month
  • Clean Air Month
  • Correct Your Posture Month
  • National Dental Care Awareness Month
  • National Arthritis Month
  • National Stroke Awareness Month
  • National Military Appreciation Month
  • National Motorcycle Awareness Month
  • National Mental Health Awareness Month
  • National Wildfire Awareness Month
  • National Brain Cancer and Brain Tumor Awareness Month
  • National Foster Care Month
  • Older Americans Month
  • National Barbecue Month
  • National Bike Month
  • National Blood Pressure Education Month
  • National Cystic Fibrosis Awareness Month
  • National Egg Month
  • National Get Caught Reading Month
  • National Hamburger Month
  • National Inventors Month
  • National Lyme Disease Awareness Month
  • National Mediterranean Diet Month
  • National Photography Month
  • National Preservation Month
  • National Salad Month
  • National Salsa Month
  • Asian American and Pacific Islander Heritage Month
  • National Water Safety Month
  • Melanoma and Skin Cancer Awareness Month
  • National Asthma Month
  • Jewish American Heritage Month
  • Global Employee Health and Fitness Month

May Weeks:

  • Small Business Week – First Week in May
  • National Wildflower Week: First Full Week of May
  • Choose Privacy Week: First Full Week of May
  • Screen-Free Week: First Full Week of May
  • Nurses Week: May 6th – May 12th (Florence Nightingale’s birthday)
  • National Pet Week – First Week in May
  • North American Occupational Safety & Health Week – First Sunday through Saturday of May
  • Public Service Recognition Week – Begins First Sunday of May
  • National Hospital Week – First Full Week of May
  • Teacher Appreciation Week – First Monday through Friday in May
  • National Etiquette Week – Begins the Monday of the Second Full Week
  • National Salvation Army Week – Second Full Week
  • Bike to Work Week – Second Work Week
  • Police Week: Week of May 15th
  • Public Works Week: Week of May 15th
  • National Emergency Medical Services Week: Third Full Week of May
  • American Craft Beer Week – 2nd Full Week in May

May Days:

1 – May Day
National Loyalty Day
National Space Day
Global Love Day
International Workers’ Day
National Skilled Trades Day
Law Day
Join Hands Day
School Principals’ Day
Silver Star Service Banner Day
National Mother Goose Day
World Laughter Day – we can definitely use this!

2 – National Life Insurance Day
National Day of Prayer
World Tuna Day

3 – World Press Freedom Day — Freedom of the Press is something that we cannot afford to lose!
World Asthma Day
National Interpreter Appreciation Day
National Specially-abled Pets Day
National Garden Meditation Day
Space Day

4 – Star Wars Day (“May the 4th be with you”)
National Renewal Day
Bird Day
Kentucky Derby
Play Outside Day
International Firefighters Day
National Self-Employed Day — Yay! Entrepreneurs!
National Day of Reason
Join Hands Day
National Fitness Day
National Start Seeing Monarchs (Butterflies) Day

5 – Cinco de Mayo
World Hand Hygiene Day
African World Heritage Day
World Password Day
Eastern Orthodox Easter
International Day of the Midwife
National Silence the Shame Day

6 – National Nurses Day
Childhood Depression Awareness Day
International No Diet Day
Military Spouses Appreciation Day
Melanoma Monday

7 – National Tourism Day
National Packaging Design Day — pay attention to product packaging and the design behind it!
National Foster Care Day

8 – World Red Cross and Red Crescent Day – Give Blood!
Time of Remembrance and Reconciliation (May 8 & 9)
World Migratory Bird Day
World Ovarian Cancer Day
National Teacher Appreciation Day
National Receptionists Day
National Third Shift Workers’ Day
National Bike to School Day

9 – Europe Day
National Women’s Checkup Day
National Home Front Heroes Days

10 – World Lupus Day
Clean up your room day
National Military Spouse Appreciation Day

11 – Eat what you want day – not a good idea.
National Dog Moms Day
Miniature Golf Day
National Babysitter’s Day
Stamp Out Hunger Food Drive
National Birth Mother’s Day

12 – National Fibromyalgia Day
International Nurses Day – Yes! Celebrate nurses twice!
Limerick Day
National Provider Appreciation Day
Mother’s Day
Fibromyalgia Awareness Day

13 – National Apple Pie Day
International Hummus Day
National Train Day
Women’s Checkup Day

14 – Dance like a Chicken Day – this should be fun!
Decency Day
World Fair Trade Day
World Migratory Bird Day
Underground America Day

15 – Peace Officers Memorial Day
National Chocolate Chip Day – Oh, Yeah!
World Baking Day
International Day of Families

16 – Do Something Good for Your Neighbor Day – definitely!
Barbecue Day
Wear Purple for Peace Day
National Love a Tree Day
International Day of Living Together in Peace
International Day of Light
National Classic Movie Day
National Biographers Day

17 – World Hypertension Day
World Telecommunications and Information Society Day
Pizza Party Day – Double, Oh, Yeah!
National Defense Transportation Day
National Endangered Species Day

18 – No Dirty Dishes Day
Visit Your Relatives Day
International Museum Day – many have virtual tours!
National Visit Your Relatives Day
Learn to Swim Day
National Bike to Work Day
Armed Forces Day

19 – Pentecost

20 – National Rescue Dog Day
Armed Forces Day
World Bee Day

21 – American Red Cross Founder’s Day
Waitstaff Day – appreciate your neighborhood restaurants!
World Day for Cultural Diversity
International Tea Day
National Waitstaff Day — Give them an extra tip!

22 – National Maritime Day

23 – World Turtle Day

24 – National Scavenger Hunt Day – should be fun!
World Schizophrenia Day
Brother’s Day
National Road Trip Day — Gas is too expensive!
National Cooler Day
National Don’t Fry Day

25 – National Missing Children’s Day
International Plastic Free Day
National Senior Health & Fitness Day
World Thyroid Day
National Wine Day – don’t overdo it!

26 – National Paper Airplane Day – perfect if you’re bored at home or in the office!

27 – Memorial Day

28 – National Brisket Day
Hamburger Day

29 – National Paperclip Day – what can you create with paperclips?
National Paperclip Day
Senior Health and Fitness Day
Flip Flop Day

30 – National Creativity Day
World Multiple Sclerosis Day
National Water a Flower Day

31 – Heat Awareness Day
Autonomous Vehicle Day — Wave at a Waymo!
National Save Your Hearing Day
International Flight Attendant Day
World No Tobacco Day
National Smile Day
National Speak in Complete Sentences Day — a lost art!

If you need help on how to take advantage of these trends, click here to schedule a free Zoom consult.

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