It will happen at some point or another. You’ll get that dreaded email that your Business’s Google Account was Suspended. Naturally, you freak out. Relax. Your business won’t fail if the account is down for a bit. It will still show in search results. You may just have lost the ability to access your Google […]
It Happened! Your Google Account Was Suspended! Don’t Worry! Here is How to Fix It… Read More »
Success means different things to different people. Successful social media marketing means increased sales, exposure, and repeat customers. What do you Want to Accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics — and they have to be SMART goals. I see too
Successful Social Media Marketing Starts with Goals and Metrics Read More »
Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these 3 free tools: Instagram, Google Business Profile, and Facebook. How one local business managed to increase Facebook reach when others were losing theirs… You may have read — and I’ve written on the subject — that due
How to Market Local Brick-and-Mortars for Success: 3 Free Tools Read More »
Unlike for-profit businesses that usually have one main target market, maybe two, nonprofits have at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get to know them — intimately. You also need to find them in the social media networks to be able
5 Target Market Personas for NonProfits Read More »
It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they aren’t clicking on your offer, and worse yet, they aren’t buying. Whatever you’re doing to attract and drive visitors to your website is working, but they’re not doing anything once they
How the Right Copywriting on Your Website & Social Media Can Improve Results Read More »
Usually, when someone asks me if they should do paid advertising or otherwise spend money marketing, I say — do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working. At that point, you’ll know which networks are… Then it makes sense to spend
To Pay or Not to Pay: When You Should Start Spending Money Marketing Read More »
Branding in today’s digital age is way more than just having a nice logo, a catchy tagline, and a pretty website. I’ve been doing Internet marketing since 1995 and I’ve seen lots of “brands” come and go — some do well — and some fail miserably. Whether you’re just starting out or your business needs
How to Use Branding and Color for Your Online Image Read More »
Marketing on Instagram is a MUST for any B2C (Business-to-Consumer) business. Whether you’re ecommerce, brick-and-mortar, or home-based, Instagram offers you unique opportunities to promote your business organically – without paying –- to a large audience. Instagram is a great social media network, especially for B2C businesses. Though I’ve seen some B2B companies on there, it’s
Webinar Video: The Instagram Marketing Challenge: Tips To Help You Win Now Read More »
No matter what you think about social media, it’s still a powerful, low-to-no-cost marketing tool available to every small business owner. The challenge is knowing how to do social media marketing effectively. This video covers the basics of the social media networks, and how they work together with your website, content marketing, and search engine
What is Social Media Marketing? How Your Small Business Can Use it Effectively Read More »
Many small business owners complain saying, “I’m on social media, but it doesn’t work.” Usually, when I dig deeper, I find that they’re just not using it properly. More than likely, their lead generation system is not set up correctly or they don’t have one at all. When done correctly, social media marketing is one
From Lead Generation to Lead Capturing – the Role of the Website Read More »
