Just about everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool? And what about other social media platforms like YouTube or LinkedIn? How about your own website? Yes, your Facebook or other social media page can serve as a website, but I […]
Can your Facebook Page Initially Serve as your Website? Read More »
What does your About Page say about you? Not just your company, but you and your team (if you have one). The “About Us” or “About the Company” page is there so a visitor can see who is behind the product or service. For small businesses, it’s really more about the people not the entity.
How to Build Trust and Credibility with the Right About Page Read More »
What does an “effective website” or “results” mean to you? That’s it! The bottom line – more sales! Unfortunately, many small business owners only have a really nice online brochure that doesn’t come anywhere near being an effective website. And, guess what? It’s not your fault. It’s another case of not knowing what you don’t
3 Elements of an Effective Website that Produces Results Read More »
You can word this question however you want: Should you have a blog on your website? It’s asked hundreds of times. My answer? Absolutely! If you don’t have a blog on your website, you’re missing out on the main means of keeping the Google search engine happy. The more fresh, original, and helpful content you
Should I have a Blog on my Website? Read More »
WordPress is one of the most popular website and blogging platforms. This article explains why I prefer WordPress. One of the reasons is the availability of thousands of free and premium WordPress plugins. What is a Plugin? Plugins are add-ons to the WordPress (WP) operating system that add functionalities to a website or blog. Think
Free WordPress Plugins to Save Time and Simplify Life Read More »
Google’s Core Web Vitals are still vitally important to a website’s performance! Have you tested your site recently? A lot of factors could affect it. Learn what you can you to improve your score and SEO. Before I started this business in 2011, I remember Google’s major “Panda” and “Penguin” updates. That changed how websites
Important! What You Need to Know Now About Google Core Web Vitals Read More »
You’ve got a sharp-looking website for your business, determined who your target market is, and came up with a fantastic offer to generate leads and grow your email list. Now, you need an effective landing page. What makes a landing page different from your other pages? Here’s what you need to know… The Anatomy of
What is a Landing Page and What Makes an Effective One? Read More »
It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they aren’t clicking on your offer, and worse yet, they aren’t buying. Whatever you’re doing to attract and drive visitors to your website is working, but they’re not doing anything once they
How the Right Copywriting on Your Website & Social Media Can Improve Results Read More »
“My online marketing isn’t working! I have a website, but I’m not getting any sales (or generating any leads)! What am I doing wrong? I need to drive traffic to my website!” I hear this all the time. As a small business owner, you know that having a website is important. Furthermore, it’s way more
12 Website Mistakes You Need to Fix for Success Read More »
