Digital Marketing Blog
Discover invaluable digital marketing tips, articles & info on AI-SEO, social media, & websites to help your small biz thrive from a 30-year veteran marketer, Giselle Aguiar.
Building Trust & Credibility in a World of Fake News
With so much fake and misleading news on social media (even Google Ads), who do you believe? Better yet, how do you, as a…
Video and Social Media Marketing Distribution Roadmap
Many times, I come across content that is so good and timely that I say, “I couldn’t have done it better myself!” In this…
Top 3 Ways to Love Your Business Blog so it Actually Works for You!
A blank page is a terrifying thing. You know you need to blog to help promote your business. You know that blogging 3 times…
How to Improve the User Experience on Your Website to Increase Conversions
The main function of a website is to convert a visitor into a lead or a sale. It all centers on the User Experience…
12 LinkedIn Dos and Don’ts
What Makes Your Business Different?
How is your business different from the other guy, down the street who does what you do? Or the other business that comes up…
What’s Your Story? How to Blog for Business Success
Everyone–and every business–has a story to tell. Our personal stories help us reflect and understand our lives; our company story can do the same…
What’s Going to Be Trending Online in March
Besides St. Patrick’s Day and March Madness, what else is happening in March? Here are national and global observance and awareness days which will…
Get the Most from Your Social Media Marketing with a Detailed Strategic Plan
Every business that is going to market itself on social media needs a cohesive, strategic plan. Doing social media marketing without a strategic plan…
How to Set SMART Marketing Goals For Success
It’s been said that if you fail to plan, you plan to fail. Given that, when you plan, what are you planning for? Success,…
Should you Outsource your Social Media Marketing?
No! Well, it depends. I know a lot of social media marketing service providers are going to disagree with me, but here’s my philosophy…
Customer Service and Social Media: Are You Losing Sales?
Since the start of the social media marketing revolution, customer service has been real-time. People are likelier to tweet a question or post a…
Why You Should Care About Analytics and Insights
Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing…
What You Need to know to Plan Your Online Marketing for Success
Strategically planning your online marketing is a crucial, first step for any business that needs to reach new potential customers! This outline will help…
Social Media Marketing Strategy: Think Like Your Target Market
One of the stumbling blocks that many small businesses face when delving into social media marketing is that they’re too attached to their business….
What Startups Need to do for Grand Opening Success
How do people find your business if you’re brand new? That’s the dilemma for startups. Back in the day, it was easy to buy…
24 Foolish LinkedIn Mistakes and How You Can Fix Them
Google and the AI search bots consider LinkedIn one of the top referral sites for information on professional people. If someone googles your name,…
What is a Social Media Emergency? (And What to Do About it!)
Nothing like waking up in the morning to a social media emergency! This is when you get a notification from one of your social…
Save Time and Help Your Business Grow with Email Marketing Automation
You’ve got a fabulous WordPress website and you’re blogging regularly. You’re sharing your blog articles on your social networks and driving people to your…
Can your Facebook Page Initially Serve as your Website?
Just about everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool?…
How to Gather Helpful Data from Google Search Console
The Google Search Console, part of Google Analytics, gives you valuable data on your website’s ranking in the Search Results Pages (SERPs). SERPs are…
How to Properly and Effectively Market Your Business on LinkedIn in 15 Minutes a Day!
LinkedIn is your virtual Rolodex! It’s networking at the Chamber of Commerce on steroids. If you’re B2B, LinkedIn should be your primary network. If…
The 80/20 Rule of Marketing and How to Get it Right
The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what…
How to do Market Research Your Target to Get Good Results in Your Marketing
Whenever I’m over on Quora looking for questions that people are asking regarding digital marketing, I always see someone complaining that their marketing or…

