Video marketing is the best thing that you can do to promote your small business. Today’s cell phones and apps combined provide easy ways for you to use video to get extra exposure. And it’s not just on YouTube! You can share the same video in many different places, including your website! See, video is […]
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You have to admit that using Artificial Intelligence (AI) to save time when you have to blog regularly is extremely tempting. However, is it a good idea? Here are some pros and cons to help you decide if you should use it or not… Benefits of Using AI for Content Writing The Drawbacks of Using
10 Pros and Cons of Using AI for Writing Content to Save Time Read More »
Some once said, “Content without a strategy is just noise.” Wow. So, are the blog posts or videos that you’re producing good content of true interest to your target, or are they adding more noise in a noisy world? Is what you’re writing or creating what you think your target would be interested in or
Is the Content You’re Creating Effective or Just Noise? Read More »
You’ve built your website. It’s gorgeous. Now how do you get people to visit it? Better yet, how do you get potential customers to visit it? Getting traffic to your website takes effort including creating compelling content regularly, like blogs and videos, and being active in social media. Here are 5 Tips to help you
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Free, or low-priced websites are ridiculously tempting for the small business owner, just because they’re free or inexpensive. The problem is that just because of their site-builder structure — to make it super easy to use — you forego or lose vital search engine optimization (SEO). Obviously, that’s a MAJOR factor in today’s digital world.
How Free is a Free Website? Is it a Good Place to Start? Read More »
With so much fake and misleading news on social media (even Google Ads), who do you believe? Better yet, how do you, as a small business owner, build trust and credibility, promote your business, and stand out amid all the online chatter? Furthermore, how do you avoid or work around when Google or a social
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A blank page is a terrifying thing. You know you need to blog to help promote your business. You know that blogging 3 times a week — or at least once a week helps drive potential customers to your website. Yet, you can’t seem to sit down and write. You stare at the blank screen
Top 3 Ways to Love Your Business Blog so it Actually Works for You! Read More »
The main function of a website is to convert a visitor into a lead or a sale. It all centers on the User Experience (UX). When you focus on your website’s user experience, you should see conversions and sales improve. It’s all about the consumer — they are in control! Nevertheless, you need to control
How to Improve the User Experience on Your Website to Increase Conversions Read More »
Everyone–and every business–has a story to tell. Our personal stories help us reflect and understand our lives; our company story can do the same for our business. Starting a blog that shares our company story means a willingness to overcome the hurdles in our way: time, learning curve, fear of failure. We’ve all started something
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Strategically planning your online marketing is a crucial, first step for any business that needs to reach new potential customers! This outline will help you plan your online marketing — whether you’re a brand-new startup or an established business that needs to revamp its online marketing efforts. Online Marketing Essentials Today’s digital marketing is daunting.
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