Although Google remains the top search engine, it’s not always everyone’s initial go-to platform for information. Because of topical, community forums, other platforms, mixed in with AI, you can’t depend on Google by itself — organic or paid. Here’s what you need to know about being visible when your target is searching for what you […]
Google is Still King, But You Need to Be Visible Elsewhere Read More »
Some once said, “Content without a strategy is just noise.” Wow. So, are the blog posts or videos that you’re producing good content of true interest to your target, or are they adding more noise in a noisy world? Is what you’re writing or creating what you think your target would be interested in or
Is the Content You’re Creating Effective or Just Noise? Read More »
Running your own business is tough. You get busy juggling different tasks and wearing different hats. However, if you let the marketing ball drop, you will see business drop. And you don’t want that. If you’re like me, a “solopreneur” — working by yourself — or you have a small staff. In any rate, when
How to Keep your Digital Marketing Going if you get Busy Read More »
You’ve built your website. It’s gorgeous. Now how do you get people to visit it? Better yet, how do you get potential customers to visit it? Getting traffic to your website takes effort including creating compelling content regularly, like blogs and videos, and being active in social media. Here are 5 Tips to help you
How to get the Right Visitors to Your Website Read More »
How your website is optimized for Google search (SEO) is crucial to being found when someone is searching for what you have to offer. One evening some time ago, I was walking in my neighborhood, and a lady stopped me to ask for directions. Lady: “Which is 11th?” Me: “11th what? There’s 11th Street, 11th
Are People Who Need You Finding You? Read More »
April 1995 marked 30 years that I’ve worked in digital marketing. I’ve seen it all! Well-meaning small business owners especially attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could
Are you Making these Digital Marketing Mistakes? Read More »
Did you know that Google added a new “E” to their criteria for ranking high in search results to make it E-E-A-T? What do these stand for, and why are they important for ranking in the search engine? In fact, the first 3 lead to TRUST. Furthermore, people buy from those they know and trust.
What is the new “E” in Google’s E-E-A-T that will Help You Rank? Read More »
Free, or low-priced websites are ridiculously tempting for the small business owner, just because they’re free or inexpensive. The problem is that just because of their site-builder structure — to make it super easy to use — you forego or lose vital search engine optimization (SEO). Obviously, that’s a MAJOR factor in today’s digital world.
How Free is a Free Website? Is it a Good Place to Start? Read More »
Many times, I come across content that is so good and timely that I say, “I couldn’t have done it better myself!” In this post, I’m featuring a webinar presented by the Arizona Commerce Authority (ACA) Small Business Bootcamp with my good friend, Taylor Wellman of Financial Potion. I’ve known Taylor for years, and I
Video and Social Media Marketing Distribution Roadmap Read More »
The main function of a website is to convert a visitor into a lead or a sale. It all centers on the User Experience (UX). When you focus on your website’s user experience, you should see conversions and sales improve. It’s all about the consumer — they are in control! Nevertheless, you need to control
How to Improve the User Experience on Your Website to Increase Conversions Read More »
