Why I Prefer WordPress for Websites
What is the best platform for websites? Here’s why I prefer WordPress and have been using it for over 16 years.
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digital marketing
How Much Should a New Business Have in its MARKETING BUDGET?
I work with a lot of startups & one thing they miss is considering a marketing budget to effectively promote their business in today’s digital world.
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The 9 Ps of SOCIAL MEDIA Marketing for Business SUCCESS
No matter what technological advances change HOW we do social media marketing, the marketing basics stay the same. I’ve seen many small businesses make digital marketing mistakes in my 30+ years of digital marketing experience. It behooves you to understand how these 9 “Ps” work together. The 9 Ps of Social Media Marketing Where do
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What You Need to Know to Beat the COMPETITION Online
Competition. Like it or not, when it comes to marketing, you are always competing with someone for the valuable dollar in your target market’s pocket. You may be blessed to have little, even no direct competition, but what else are you competing against? Moreover, you can be in a highly competitive field or industry. In
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How to Measure Your Social Media Marketing SUCCESS ROI or KPI?
How do you measure your marketing success (or failures)? How do you know if your marketing efforts are working? What’s nice about today’s digital marketing is that we have access to a lot of data for free. Monthly, you must track your marketing efforts and review your data. Don’t get nervous. You don’t need a degree in calculus
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What Could Go Wrong When BUILDING YOUR OWN WEBSITE?
You know you need one — a Website to help promote your business. The question is… should you go the DIY route and build it yourself? Or should you hire a pro? That opens up a bevy of other questions, like: When Kerry Townsend, my co-author on this article, and I began building websites in
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So many SOCIAL MEDIA Networks! Which are Best for Exposure?
Do you find that thinking about marketing your business using social media networks is overwhelming? Don’t feel bad. You’re in a big boat with many other small business owners. So many social media networks to choose from! Which ones do you need to be on to get cited in the AI search tools? What you
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AI SEARCH and HOLIDAY SHOPPING: What You Need to Do NOW!
Artificial Intelligence (AI) is changing the way we search, and in this 2025 Holiday Shopping Season, it will change the way we shop. People will be searching things like, “What is a good gift, under $50, for a 54-year-old man who likes hiking and the outdoors?” What’s going to come up? Your store? Probably not.
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Video: The New Evolution in DIGITAL MARKETING: STRATEGIES on How to Adapt & Adopt
Digital Marketing is in the midst of AI evolution with the eruption of Artificial Intelligence — AI offers time-saving tools not just for search, but for content creation, and marketing planning. In this video, you will discover strategies on how to adapt and adopt in this AI-driven world. Watch this Video on the New AI
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What You Need to Know about ECOMMERCE
So you want to start an eCommerce business. Or maybe you’re already delving into the depths of an eCommerce site. Either way, here are several tips on how to be successful, whether it’s your main source of income or a side hustle. Pros and cons of eCommerce businesses: Pros: Cons: The next question is, where
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