Email Marketing Still Works! Here’s What You Need to Know…

Email Marketing Still Works! Here's What You Need to Know...

Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here are some metrics to watch for as well as some strategies to incorporate. Email Open Rate You’re not going to sell anything if people won’t even open your email. The more… Read more Email Marketing Still Works! Here’s What You Need to Know…

What are the Most Effective Methods for Successful Lead Conversion?

effective marketing channels for lead conversion

A recent study by Ascend2 is Building Relationships for Lead Conversion. During the week of June 8, 2020, they surveyed 263 marketing professionals and they came up with interesting results. Actually, it’s not surprising to me as this is what I write and teach all the time. Social media (58%), email marketing (49%), and website/SEO (44%) lead the… Read more What are the Most Effective Methods for Successful Lead Conversion?