LinkedIn is way more than a place for job seekers. If that’s the last time you used it, then you’re missing out on a powerful tool. Having a 100% completed profile with updated information as well as company profile page for your business, increases your trust and credibility factor immensely. It helps establish you and… Read more If You’re not Using LinkedIn, You’re Missing a Powerful Tool
Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and print – to get your message out there hoping that your target market saw it… Read more What is Inbound Marketing? Get Found Online
Unlike a for-profit business that usually has one main target market, maybe two, a nonprofit has several – at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. You need to get to know them – intimately. You also need to find them in the social media networks… Read more 5 Target Market Personas for NonProfits
Credibility: the quality of being trusted and believed in Today’s marketing is not about tooting your own horn. It’s not about telling the world how great you are. It’s not a sales pitch either. It’s about building trust and credibility. People buy from those whom they know and trust. They also rely on the opinions… Read more Building Credibility: Why Should I Buy Your Product or Service? [Infographic]
Since each social network has a different audience, you need to consider the type of company you are to better reach you target market. Is your company more Business to Business (B2B) or Business to Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end… Read more B2B vs B2C Which Social Network Should You Use?