What Does Your Online Image Say About You?

online image

Does your online image say “expert in your field”? Or does it say, “Doesn’t know what they’re doing!”? You might that think social media is not really important, but it actually is. The consumer is searching for information when they need or want it. What do they see when they stumble upon your Facebook business… Read more What Does Your Online Image Say About You?

Social Media Stats to Help You Choose the Best Network for Your Biz

Which social media network should you use?

I usually try to avoid posting social media stats as they change so frequently, but I couldn’t resist this concise infographic from Angie Gensler is very well done. It clearly showcases the major social media networks, with good data, to help you decide which one(s) to focus on for your business. Remember, you don’t have… Read more Social Media Stats to Help You Choose the Best Network for Your Biz

If You’re not Using LinkedIn, You’re Missing a Powerful Tool

What's new on LinkedIn

LinkedIn is way more than a place for job seekers. If that’s the last time you used it, then you’re missing out on a powerful tool. Having a 100% completed profile with updated information as well as company profile page for your business, increases your trust and credibility factor immensely. It helps establish you and… Read more If You’re not Using LinkedIn, You’re Missing a Powerful Tool

Breaking: Big Changes coming to LinkedIn Groups

LinkedIn

I always tell my students that LinkedIn Groups are a great way to network and get known as an expert in your field. Every time you post something to a group, your picture is there with a link to your profile. I manage the Greater Phoenix SCORE group and just got this email announcement from… Read more Breaking: Big Changes coming to LinkedIn Groups

How to be Known as an Expert in Your Field

How to become known as an expert in your field

I always tout that one of the benefits of good social media marketing is becoming known as an expert in your field. I say “field” because sometimes “industry” is too broad. Like my industry is “marketing and advertising”, but my “field” is social media marketing in specific. That’s my specialty and that’s what I want… Read more How to be Known as an Expert in Your Field