How to be Known as an Expert in Your Field

How to become known as an expert in your field

I always tout that one of the benefits of good social media marketing is becoming known as an expert in your field. I say “field” because sometimes “industry” is too broad. Like my industry is “marketing and advertising”, but my “field” is social media marketing in specific. That’s my specialty and that’s what I want… Read more How to be Known as an Expert in Your Field

Video: How to Use Hashtags to Effectively Market Your Business

Hashtags are everywhere! Even on LinkedIn! Use them consistently to brand your social media posts. This video will show you how. How to Use Hashtags to Market Your Business in Social Media: Class notes: https://azsocialmediawiz.com/wp-content/uploads/Hashtags.pdf

How to Properly and Effectively Market Your Business on LinkedIn

LinkedIn

LinkedIn is your virtual Rolodex! It’s networking at the chamber of commerce on steroids. If you’re B2B, LinkedIn should be your primary network. If you’re B2C, it helps with credibility and LinkedIn users are consumers, too! This series of classes includes the new layout, where they moved things around, new features and should you go… Read more How to Properly and Effectively Market Your Business on LinkedIn

What You Need to Know on How to Build a Social Media Following

If you’re just starting out with marketing your business on social media or if you’ve had your accounts setup but haven’t been using them, you need to spend some time up front building your social media following. Here are the steps you need to take to build your social media following: Get to know your… Read more What You Need to Know on How to Build a Social Media Following

24 Foolish LinkedIn Mistakes and How You Can Fix Them

LinkedIn missing photo

Google considers LinkedIn one of the top referral sites for information on professional people. If someone googles your name, more than likely your LinkedIn profile will come up in the first few of the Google search engine results. That’s where you want to be. However, if your profile doesn’t put forth your best image or… Read more 24 Foolish LinkedIn Mistakes and How You Can Fix Them