The social media offers are so tempting! Offers like “I will promote Your Website, Blog or Anything 20,000,000 Members On Facebook Twitter for $5″ or ” I will add 32000 Twitter or Instagram followers or 6000 Facebook likes for $5″ — seem too good to be true and they are! You do not want to […]
Taking Shortcuts in Social Media will Hurt in the Long-run Read More »
One thing’s for sure, anything having to do with digital marketing and technology changes at breakneck speed. I’ve been a witness to this since I created my first website back in 1995, yes, before the “Internet” was a household word. Social media networks come and go. Remember MySpace & Google+? They both had good intentions
Great, Useful Resources to Help You Keep Up with Digital Marketing News Read More »
If I had a dime for each time someone said to me, “There’s not enough time in the day to run my business never mind doing social media!”, I’d be rich. Yes, Social Media is free to use, but it takes Sweat Equity. Here’s a how to manage your day effectively to be able to prioritize, actually get stuff done and not drive yourself insane!
Finding the Time to Manage Your Social Media Read More »
Usually, when someone asks me if they should do paid advertising or otherwise spend money marketing, I say — do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working. At that point, you’ll know which networks are… Then it makes sense to spend
To Pay or Not to Pay: When You Should Start Spending Money Marketing Read More »
Branding in today’s digital age is way more than just having a nice logo, a catchy tagline, and a pretty website. I’ve been doing Internet marketing since 1995 and I’ve seen lots of “brands” come and go — some do well — and some fail miserably. Whether you’re just starting out or your business needs
How to Use Branding and Color for Your Online Image Read More »
Love it or hate it, Facebook is still the number 1 social media network in the world! Why is Facebook so Difficult? Facebook, because of its algorithm change in March of 2018, made it increasingly difficult to grow a following organically — that is, without paying for advertising to get extra reach and clicks to
The Challenges of Marketing on Facebook & How to Overcome Them Read More »
Marketing is an essential function of any business that wants to draw new customers. Whether B2B or B2C (or both), you must promote your business so people know you exist. Obviously, to do so effectively, you need a marketing budget. Today’s marketing is way more complicated than back in the day before the Internet existed.
How Much Should a New Business have in their Marketing Budget? Read More »
