marketing

Planning Your Social Media Marketing is an Important Step for Success

Planning Your Social Media Marketing is an Important Step for Success

Ben Franklin said it first and it still holds true for every business. Planning anything you do in business is crucial and that includes your marketing! “If you fail to plan, you are planning to fail!” Ben Franklin It’s like

Digital Marketing and Social Media News You Can Use to Boost Your Sales – April 2021

Digital marketing strategies

Digital Marketing changes constantly. It’s a bear for me to keep up with it, never mind the small business owner like yourself. Given that, every second Saturday, at 10:30 AM, MST (Arizona), I’ll be live on Zoom and YouTube. I’ll

What you Need to Know about Creating Buyer Personas

social media networking

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like. Detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of

5 Target Market Personas for NonProfits

Define your target market

Unlike a for-profit business that usually has one main target market, maybe two, a nonprofit has several — at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get

How to Become a Better Blogger for Marketing Success

How to Be a Better Blogger

To be successful in digital marketing you have to blog. If you think, “I’m not a blogger,” you can easily become one. Here’s how to do it and do it right. What is the Purpose of a Blog? An effective

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