Marketing is an essential function of any business who wants to draw new customers. Whether B2B or B2C, you have to promote your business so people know you exist — you need a marketing budget. Today’s marketing is way more complicated than before which makes it crucial for small business owners to carefully plan and… Read more How Much Should a New Business have in their Marketing Budget?
I recently wrote this investigative piece for SCORE Greater Phoenix and I thought I’d replicate it here. I started my business career in retailing right after college. I was preparing a webinar — the video is here — on preparing for the 2020 holiday sales season Which will be “unprecedented” like 2020 has been. Then… Read more How the Supply Chain Crisis is the Challenge of the Holiday Season
Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here are some metrics to watch for as well as some strategies to incorporate. Email Open Rate You’re not going to sell anything if people won’t even open your email. The more… Read more Email Marketing Still Works! Here’s What You Need to Know…
Wouldn’t it be nice if as soon as you posted something on social media or wrote a great blog post that you would get dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were easier instead of getting more complicated every day.… Read more Video: How do I Know if my Marketing Efforts are Successful?
You can’t afford to be making Pinterest mistakes! It’s where 320 million people go to plan, find things they need, and bookmark pictures and videos they want to save for later. Unfortunately, many small business owners are making these and many more Pinterest Mistakes…. Skipping Pinterest because you’re a B2B business. Pinterest is very powerful… Read more 12 Pinterest Mistakes You Need to Correct for Exposure