Some once said, “Content without a strategy is just noise.” Wow. So, are the blog posts or videos that you’re producing good content of true interest to your target, or are they adding more noise in a noisy world? Is what you’re writing or creating what you think your target would be interested in or […]
Is the Content You’re Creating Effective or Just Noise? Read More »
Social Media Marketing can be overwhelming — especially if you’re not very tech savvy, creative or just clueless. What will happen if you don’t start — or continue — marketing your business on social media? Or do you think you don’t NEED it? Well, if your Business needs to find New Customers, YES, you need
Can Your Business Survive without Social Media Marketing? Read More »
Running your own business is tough. You get busy juggling different tasks and wearing different hats. However, if you let the marketing ball drop, you will see business drop. And you don’t want that. If you’re like me, a “solopreneur” — working by yourself — or you have a small staff. In any rate, when
How to Keep your Digital Marketing Going if you get Busy Read More »
April 1995 marked 30 years that I’ve worked in digital marketing. I’ve seen it all! Well-meaning small business owners especially attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could
Are you Making these Digital Marketing Mistakes? Read More »
This is a classic post, but it’s still VERY relevant! I once did a consult for an auto repair shop in the Phoenix Valley. He had poor SEO and needed to boost the business to his local, brick-and-mortar shop. He had some social media profiles setup, but had no idea what to do with them.
An SEO Tale of 2 Auto Repair Shops Read More »
A blank page is a terrifying thing. You know you need to blog to help promote your business. You know that blogging 3 times a week — or at least once a week helps drive potential customers to your website. Yet, you can’t seem to sit down and write. You stare at the blank screen
Top 3 Ways to Love Your Business Blog so it Actually Works for You! Read More »
LinkedIn is a powerful networking tool for both jobseekers and businesses, but there are rules to follow. There are things that you just don’t do. LinkedIn is the Facebook for professionals and it’s nothing like Facebook.
12 LinkedIn Dos and Don’ts Read More »
How is your business different from the other guy, down the street who does what you do? Or the other business that comes up in Google search for your same keywords and phrases? What’s Your USP? Before you can start marketing your business, you need to identify what your Unique Selling Proposition (USP) is. What
What Makes Your Business Different? Read More »
Every business that is going to market itself on social media needs a cohesive, strategic plan. Marketing on social media without a plan is like driving a Ferrari in first gear! There are certain steps you need to take to have an effective social media strategy. If you jump in without a strategic plan, you’ll
Get the Most from Your Social Media Marketing with a Detailed Strategic Plan Read More »
No! Well, it depends. I know a lot of social media marketing service providers are going to disagree with me, but here’s my philosophy on outsourcing… Hiring an outsider to manage your company’s social media marketing is like hiring a salesperson and sending them to talk to your potential customers without training them! In my
Should you Outsource your Social Media Marketing? Read More »
