When you think of an “evergreen”, you think of pine trees. They are called evergreens because they are green all year long. They don’t lose their leaves in the fall. I grew up in Upstate New York, and my mom loved them. What is Evergreen Content? Evergreen content is blog articles or videos that are
What is Evergreen Content and Why Do You Need it? Read More »
Unlike for-profit businesses that usually have one main target market, maybe two, nonprofits have at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get to know them — intimately. You also need to find them on social media networks, get their attention, and
5 Target Market Personas for Nonprofits to Succeed Read More »
You’ve got a sharp-looking website for your business, determined who your target market is, and came up with a fantastic offer to generate leads and grow your email list. Now, you need an effective landing page. What makes a landing page different from your other pages? Here’s what you need to know… The Anatomy of
What is a Landing Page and What Makes an Effective One? Read More »
Marketing on Instagram is a MUST for any B2C (Business-to-Consumer) business. Whether you’re ecommerce, brick-and-mortar, or home-based business, Instagram offers you unique opportunities to promote your business organically, without paying, to a large audience. Instagram is a great social media network, especially for B2C businesses. Though I’ve seen some B2B companies on there, it’s mostly
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Branding in today’s digital age is way more than just having a nice logo, a catchy tagline, and a pretty website. I’ve been doing Internet marketing since 1995, and I’ve seen lots of “brands” come and go. Some do well, and some fail miserably. Whether you’re just starting or your business needs a new look,
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Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here are some metrics to watch for, as well as some strategies to incorporate. What is an Email Marketing Open Rate? You’re not going to sell anything if people won’t even open
EMAIL MARKETING Still Works! Here’s What You Need to Know… Read More »
One thing small business owners need to understand is that everything you do online: website, social media profiles and posts, and your Google Business Profile, everything affects how people see your business. I see so many business owners make the same Branding Mistakes over and over again. It’s like they don’t care. And they don’t
12 Branding Mistakes You Need to Stop Making Now! Read More »
No matter what you think of social media, it’s still a powerful, low- to no-cost marketing tool available to every small business owner. The challenge is knowing how to do social media marketing effectively. This video covers the basics of social media networks and how they work together with your website, content marketing, and search
What is Social Media Marketing? How Can Your Small Business Use It Effectively? Read More »
![25 Powerful Words to Generate Quality Leads [Infographic]](https://azsocialmediawiz.com/wp-content/uploads/power-words-ad.png)
Marketing is about getting results. Usually, that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website, but converting them from a visitor into a lead. Furthermore, nurturing leads into a sale. That’s the bottom line, right? Learn how to generate quality leads… What are good calls-to-action (CTAs)
25 Powerful Words to Generate Quality Leads [Infographic] Read More »
Wouldn’t it be nice if, as soon as you posted something on social media or wrote a great blog post, you got dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were getting easier instead of more complicated every day. However, if
Video: How do I Know if my Marketing Efforts are Successful? Read More »
