You don’t need to be a magician to be successful at online marketing. You just need to know how it all works together and the steps to take to effectively market your business online. Even in this era of AI Search, it can be done! Watch this video… What is the Magic Formula for Successful […]
The Magic Formula You Need to Know for ONLINE MARKETING SUCCESS Read More »
How do you measure your marketing success (or failures)? How do you know if your marketing efforts are working? What’s nice about today’s digital marketing is that we have access to a lot of data for free. Monthly, you must track your marketing efforts and review your data. Don’t get nervous. You don’t need a degree in calculus
How to Measure Your Social Media Marketing SUCCESS ROI or KPI? Read More »
You know you need one — a Website to help promote your business. The question is… should you go the DIY route and build it yourself? Or should you hire a pro? That opens up a bevy of other questions, like: When Kerry Townsend, my co-author on this article, and I began building websites in
What Could Go Wrong When BUILDING YOUR OWN WEBSITE? Read More »
Do hashtags still matter in social media posts? Yes, they do! But their use and effectiveness have changed over the years. All of the social media networks use them — even YouTube and Pinterest! Use them consistently to brand your social media posts. Naturally, it helps to have a strategy. You can create your own
VIDEOS: Do HASHTAGS Still Matter? What You Need to Know… Read More »
What do you want to be known for? In other words, what’s your brand? Your Personal Brand is your Reputation When you step into an elevator with another person — a stranger, wouldn’t it be nice if that person said, “Hey aren’t you the _____ lady/guy?” That happened to me some time ago. “Aren’t you
How to Create Your ONLINE BRAND with SOCIAL MEDIA Read More »
So you want to start an eCommerce business. Or maybe you’re already delving into the depths of an eCommerce site. Either way, here are several tips on how to be successful, whether it’s your main source of income or a side hustle. Pros and cons of eCommerce businesses: Pros: Cons: The next question is, where
What You Need to Know about ECOMMERCE Read More »
When business owners — no matter what size their business is — discover how much time is involved in doing their own marketing, they say, “I don’t have that kind of time!” I feel your pain. Not only do I have to run my business and do stuff for clients, but I’ve got to record
Carve out the TIME to do Your MARKETING SUCCESSFULLY Read More »
Your online image is everything that’s on the Internet that’s associated with your business. Does your online image say “expert in your field”? Or does it say, “Clueless!”? You might think social media is not really important, but it actually is. In reality, the consumer is searching for information, entertainment, products, and/or services when they
What Does Your ONLINE IMAGE Say About You? Read More »
Although Google remains the top search engine, it’s not always everyone’s initial go-to platform for information. Because of topical, community forums, other platforms, mixed in with AI, you can’t depend on Google by itself — organic or paid. Here’s what you need to know about being visible when your target is searching for what you
Google is Still King, But You Need to Be Visible Elsewhere Read More »
Video marketing is the best thing that you can do to promote your small business. Today’s cell phones and apps combined provide easy ways for you to use video to get extra exposure. And it’s not just on YouTube! You can share the same video in many different places, including your website! See, video is
Elevate Your Video Marketing with These Updated Creative Ideas Read More »
