Back in the day (the late 90s), there were dozens of search engines and lists. I remember when Yahoo first started and then Google…

When business owners — no matter what size their business is — discover how much time is involved in doing their own marketing, they…

I was recently asked this question on Quora: “What’s the Best Time to Post on Social Media?” What’s the answer? It depends on your…

If you try to reach everyone, you’ll reach no one. You need to determine and clearly define who your target niche is. Obviously, you…

Did an employee or intern leave with your social media or website login and passwords? Or did you outsource your social media or website…

In today’s AI-driven search world, your company’s online reputation becomes a major factor. This is beyond your Online Image of which I wrote about…

Your online image is everything that’s on the Internet that’s associated with your business. Does your online image say “expert in your field”? Or…

Have you ever planned a big trip? I’m talking about a longer-than-a-weekend vacation or a major relocation trip. It takes a good tactical plan…

Ben Franklin said it first, and it still holds true for every business. Planning anything you do in business is crucial, and that includes…

How can you read someone’s mind if you don’t even know them? That’s what happens when you try to do digital marketing, including SEO…

Although Google remains the top search engine, it’s not always everyone’s initial go-to platform for information. Because of topical, community forums, other platforms, mixed…

There are lots of keyword tools available to help you optimize your website and social media profiles with the most effective keywords for your…

Before you blog or set up your website, you must do some keyword research. There are many tools out there, but since we need…

Video marketing is the best thing that you can do to promote your small business. Today’s cell phones and apps combined provide easy ways…

You have to admit that using Artificial Intelligence (AI) to save time when you have to blog regularly is extremely tempting. However, is it…

Some once said, “Content without a strategy is just noise.” Wow. So, are the blog posts or videos that you’re producing good content of…

Social Media Marketing can be overwhelming — especially if you’re not very tech savvy, creative or just clueless. What will happen if you don’t…

Running your own business is tough. You get busy juggling different tasks and wearing different hats. However, if you let the marketing ball drop,…

Has your Facebook page — your business page — been hijacked or hacked? Can you no longer manage it? Do you see some foreign…

30 years ago, in April of 1995, I discovered the World Wide Web (WWW) — the Internet. I was doing graphic design, creating newsletters,…

In the Phoenix area and the Sonoran Desert, May is when the Saguaro Cacti bloom. They have to be well over 40 or 50…

You’ve built your website. It’s gorgeous. Now how do you get people to visit it? Better yet, how do you get potential customers to…

How your website is optimized for Google search (SEO) is crucial to being found when someone is searching for what you have to offer….

April 1995 marked 30 years that I’ve worked in digital marketing. I’ve seen it all! Well-meaning small business owners especially attempt to do their…