Just about everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool?…

The Google Search Console, part of Google Analytics, gives you valuable data on your website’s ranking in the Search Results Pages (SERPs). SERPs are…

LinkedIn is your virtual Rolodex! It’s networking at the Chamber of Commerce on steroids. If you’re B2B, LinkedIn should be your primary network. If…

The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what…

Whenever I’m over on Quora looking for questions that people are asking regarding digital marketing, I always see someone complaining that their marketing or…

Here we are again looking at a new year! As always, I’ve studied dozens of articles from the experts to bring you the 2025…

Not too long ago, we used to say that “Content is King”. However, with today’s AI Search Engines, it’s changed to CONTEXT is king!…

As a small business, budgets are tight — especially in these uncertain economic times. Moreover, any entrepreneur knows that marketing — especially social media…

Followers on social media are good, but engagement is better. Likes are good, but shares are better. There’s no doubting the fact that social…

YouTube is the 2nd largest search engine next to its parent Google. Learn how to optimize your channel and videos to reap the benefits…

Having a nice website and blogging regularly will drive people to your site, but how are you capturing leads? You need to turn visitors…

What does your About Page say about you? Not just your company, but you and your team (if you have one). The “About Us”…

You survived the pandemic and subsequent business shutdowns or lockdowns that affected your business negatively. Now, with inflation and supply chain issues, along with…

Since the pandemic, with people stuck at home, social media usage increased tremendously — and stayed there! The best way to grow a social…

When you think of an “evergreen”, you think of pine trees. They are called evergreen because they are green all year long. They don’t…

What’s your social media marketing strategy? Posting and posting and posting some more? Are you getting the results you want? Insanity – doing something…

Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience and…

Since each social network has a different audience, you need to consider the type of company you are to better reach you target market….

What does an “effective website” or “results” mean to you? Would you like more visitors to your site? That’s nice, but are they buying…

Your online reputation can change from good to bad in seconds. When was the last time you Googled yourself? Some time ago, a gal…

You can word this question however you want: Should you have a blog on your website? It’s asked hundreds of times. My answer? Absolutely!…

Content is still king! You may be asking yourself, “What is Content Marketing?” The short answer is blogging. Yes, blogging is the foundation for…