In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting even posting on the…

Coming up in the search results is one thing. Getting people to click over to your website is another. Here’s where the title and…

When Twitter (now “X”) was created in 2006, people didn’t get it. Small business owners didn’t understand how to use it for marketing. Many…

Pinterest is THE social media network if you’re trying to reach the consumer with products or services. It’s grown to 500 Million + active…

What is a conversion rate? Let’s start with defining a conversion. It’s different for each business. Basically, it’s what you want a visitor —…

The social media offers are so tempting! Offers like “I will promote Your Website, Blog or Anything 20,000,000 Members On Facebook Twitter for $5″…

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like — detailing their demographics. You can have…

Yeah, some people may “hate Twitter (X)”, but it is still a great tool to get exposure, as well as valuable SEO. People hate…

It will happen at some point or another. You’ll get that dreaded email that your Business’s Google Account was Suspended. Naturally, you freak out….

Google’s Core Web Vitals are still vitally important to a website’s performance! Have you tested your site recently? A lot of factors could affect…

Success means different things to different people. Successful social media marketing means increased sales, exposure, and repeat customers. What do you Want to Accomplish…

One thing’s for sure, anything having to do with digital marketing and technology changes at breakneck speed. I’ve been a witness to this since…

Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these 3 free tools: Instagram, Google Business…

You’ve got a sharp-looking website for your business, determined who your target market is, and came up with a fantastic offer to generate leads…

Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. The challenge for…

Unlike for-profit businesses that usually have one main target market, maybe two, nonprofits have at least 5 distinct ones. These 5 target market personas…

Blog is short for “web log”. Many people have them. They can be personal, casual blogs and then there are business blogs. A personal…

Many marketers make the mistake of jumping into blogging and posting or advertising on social media without considering who their target market is and…

It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they…

TikTok is the favorite app for 13-15-year-olds and was the most downloaded app in 2022. It’s extremely tempting if you are trying to reach…

One thing small business owners need to understand is that everything they do online: website, social media pages, Google listings, everything is how people…

Usually, when someone asks me if they should do paid advertising or otherwise spend money marketing, I say — do everything I teach you…