Digital Marketing Blog
Discover invaluable digital marketing tips, articles & info on AI-SEO, social media, & websites to help your small biz thrive from a 30-year veteran marketer, Giselle Aguiar.
Why You Need to Keep Business and Personal Social Media Separate
In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting even posting on the…
How to Write Inviting Title and Meta Tags that Capture the Clicks
Coming up in the search results is one thing. Getting people to click over to your website is another. Here’s where the title and…
5 Types of X (Formerly Twitter) Users – Which Are You?
When Twitter (now “X”) was created in 2006, people didn’t get it. Small business owners didn’t understand how to use it for marketing. Many…
Why You Shouldn’t Ignore Pinterest for Your Business Marketing
Pinterest is THE social media network if you’re trying to reach the consumer with products or services. It’s grown to 500 Million + active…
How Is Your Conversion Rate? Here Is Important Advice On How To Improve It
What is a conversion rate? Let’s start with defining a conversion. It’s different for each business. Basically, it’s what you want a visitor —…
Taking Shortcuts in Social Media will Hurt in the Long-run
The social media offers are so tempting! Offers like “I will promote Your Website, Blog or Anything 20,000,000 Members On Facebook Twitter for $5″…
What you Need to Know about Creating Buyer Personas
What is a Buyer Persona? It’s making up a description of what your perfect customer looks like — detailing their demographics. You can have…
How to Take Advantage of What’s Trending on X (Formerly Twitter)
Yeah, some people may “hate Twitter (X)”, but it is still a great tool to get exposure, as well as valuable SEO. People hate…
It Happened! Your Google Account Was Suspended! Don’t Worry! Here is How to Fix It…
It will happen at some point or another. You’ll get that dreaded email that your Business’s Google Account was Suspended. Naturally, you freak out….
Important! What You Need to Know Now About Google Core Web Vitals
Google’s Core Web Vitals are still vitally important to a website’s performance! Have you tested your site recently? A lot of factors could affect…
Successful Social Media Marketing Starts with Goals and Metrics
Success means different things to different people. Successful social media marketing means increased sales, exposure, and repeat customers. What do you Want to Accomplish…
Great, Useful Resources to Help You Keep Up with Digital Marketing News
One thing’s for sure, anything having to do with digital marketing and technology changes at breakneck speed. I’ve been a witness to this since…
How to Market Local Brick-and-Mortars for Success: 3 Free Tools
Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these 3 free tools: Instagram, Google Business…
Finding the Time to Manage Your Social Media
What is a Landing Page and What Makes an Effective One?
You’ve got a sharp-looking website for your business, determined who your target market is, and came up with a fantastic offer to generate leads…
SEO Best Practices to Increase Website Traffic
Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. The challenge for…
5 Target Market Personas for NonProfits
Unlike for-profit businesses that usually have one main target market, maybe two, nonprofits have at least 5 distinct ones. These 5 target market personas…
What is a Blog and Why do I Need One for My Business to Succeed?
Blog is short for “web log”. Many people have them. They can be personal, casual blogs and then there are business blogs. A personal…
The Importance of Focusing on What Your Target Market Wants
Many marketers make the mistake of jumping into blogging and posting or advertising on social media without considering who their target market is and…
How the Right Copywriting on Your Website & Social Media Can Improve Results
It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they…
Fair Warning about TikTok: Why It’s Bad News. Delete it Now!
TikTok is the favorite app for 13-15-year-olds and was the most downloaded app in 2022. It’s extremely tempting if you are trying to reach…
12 Branding Mistakes You Need to Stop Making Now!
One thing small business owners need to understand is that everything they do online: website, social media pages, Google listings, everything is how people…
How Not Blogging Weekly Hurts Your Reputation
To Pay or Not to Pay: When You Should Start Spending Money Marketing
Usually, when someone asks me if they should do paid advertising or otherwise spend money marketing, I say — do everything I teach you…

