Archive for AZ Social Media Wiz

How to be Known as an Expert in Your Field

Reading Time: 3 minutes

I always tout that one of the benefits of good social media marketing is becoming known as an expert in your field. I say “field” because sometimes “industry” is too broad. Like my industry is “marketing and advertising”, but my “field” is social media marketing in specific. That’s my specialty and that’s what I want to be known for.

So, how do you get known as a expert in your field?

The first thing you need to do is clearly define and understand who your target audience is. Once you get to know your target, you need to determine what their burning questions are. And sometimes, the questions are the most basic you could ever think of like, “What is a blog?” or “What is SEO?” or “What is Social Media?”

To you, the expert, they may seem stupid, but to the clueless person, they want to know. They’re asking Google. They’re asking Quora. What’s Quora? It’s a Q&A site. Yahoo Answers is another.

I hadn’t been on Quora for a while, so I went in there, updated my profile, updated the topics and lo and behold, I started getting emails with questions. They send me at least 5 a day. I was getting generic social media questions on average usage rather than marketing, so I changed my topics to “Marketing on Twitter” and “Marketing on Facebook”, etc. The more specific the topic, the better.

My real purpose for using Quora, besides, being known as the “social media lady”, is promoting my classes on YouTube as I’m trying to monetize the channel — YouTube pays me for people viewing the ads on the channel. So, after each answer that I provide, I put a Call-To-Action (CTA):

Answer questions on Quora and give them a CTA. I also share it on Twitter and Facebook. Hey, extra exposure. Another feature on Quora is “upvoting” an answer.

Quora upvoted answers

Another tip on Quora is to be the first to answer the question. Don’t wait too long to answer a good question. If someone else beat you to the right answer, don’t bother.

LinkedIn is the next place you need to be on.

Your personal profile should be up-to-date as should be a recent, professional-looking head shot. Moreover, use all the space on your summary to highlight your expertise.

LinkedIn also has its own blog that anyone can contribute to. It’s not the best blogging platform, but it works. Make sure that you always add a CTA at end with a link back to your website. Also, link certain keywords back to your blog on those topics.

One of my time-saving tricks is to re-purpose my blogs from my site to LinkedIn. Just add a line at the bottom that this article originally appeared on on … with a link to the original article. That tells Google to give the original post more priority in searches.

So how do you justify the time involved?

It’s sweat equity and part of your marketing. You may not see results right away, but you’ll be surprised one day when you’re asked to speak at a group or get hired for a job because someone was impressed by your answers and what came up when they Googled you.

You can become social savvy!

How to Grow a True Social Media Following that will Help your Business

Reading Time: 5 minutes

You’ve got your social media networks setup and branded. Now you need a following.

The best way to grow a social media following is organically. You never want to buy followers — they are fake accounts and the networks are cracking down on fake accounts. Moreover, it’s a waste of money.

How do you grow a social media following?

growing your social media followingFirst, you need to post relevant content daily of interest to the audience you want to attract. If you don’t post, there’s no reason for someone to follow you. Before you start posting you need to ask yourself…

  • Who is your target market is and what interests them? Get a Free Define Your Target Market Workbook here.
  • What type of content are you going to create — blogs, videos, podcasts or graphics?
  • Who are trusted sources of good, quality, relevant content of interest to your target market?

How to get People to Notice you on Social Media:

Follow the people you’re targeting. This works on Twitter, Instagram and Google+. They’ll get a notification when you start following them and they’ll decide if they want to follow you back or not based on what you’ve posted. Keep posting great content and your followers will become advocates and share your content with their friends.

On Twitter, make sure to thank people for following you, retweeting (sharing) your tweets and mentioning you via a tweet — not an direct message (DM). Use TweetDeck to help you manage notifications and scheduled tweets.

If you’re B2B, on Facebook, you can follow a company’s page with your page. They’ll get a notification. For B2C, you can’t reach out to individuals without doing paid ads. You can invite your friends to like your page.

On LinkedIn, users get notified when someone views their profile. But the best way to get noticed on LinkedIn is in groups. Search for and find groups with…

  • your target market
  • potential referral sources
  • industry peers

Share content there 2-3 times a week (and not just your stuff). Make sure you read the group’s rules and respect them. Share useful information — DON’T SELL!

Also, like and comment on other people’s posts. They’ll notice you that way.

How often Should I Blog?

You can blog it!Seriously, at first, especially if you’re brand new and Google doesn’t know who you are yet, DAILY — for at least 2 weeks. Then 2-3 times a week. Once your analytics tell you that Google is the main source driving traffic to your website, they you can go down to once a week.

Share every blog post on your social networks. WordPress has a free plugin called JetPack with a feature, Publicize, that automatically shares your posts on Facebook, Twitter, your personal LinkedIn, Google+ and tumblr (if you determine that you want to reach millennials – they still use tumblr.

Here’s a tip to help with SEO:

You need to manually share it on Pinterest and bookmarking sites like Digg, StumbledUpon and Reddit.

Social Media share and follow buttonsHere’s another tip that many people forget:

Have both social media share and follow buttons on your website. Make it easy for people to follow you and make it easy for visitors to share your content with their friends.

These are also legitimate links that Google notices for SEO.

How long does it take to grow a Social Media following?

I’m not going to lie to you and tell you that it’ll happen overnight because it won’t. If starting from scratch, plan to spend at least 90 minutes a day for the first 30 days — and that’s just on social media, not blogging. Yes, it’s a little sweat equity, however, once you’ve got a following built, using the free tools, you can manage your social media marketing in 30 minutes a day. (And blog once a week.)

What if I don’t spend this time up front?

The longer you wait to build your following, the longer it’s going to take you to start seeing results.

How many is a good following?

In 30 days, you should have:

  • Twitter – 100 followers
  • Facebook – 100 likes
  • LinkedIn – 50 connections and 10 followers on your company page
  • Google+ – 10 followers
  • Pinterest – 25 followers
  • Instagram – 50 followers
  • YouTube (if you’re planning on monetizing your channel) – 10,000 views

On most of these, you need at least 100 followers to get decent analytics.

It’s so overwhelming! Where do I start?

  1. Clearly define your target market. This free workbook will help.
  2. Do some research and figure out what interests your target, where they hang out and what keywords they’re most likely to use when searching for what you have to offer.
  3. Set Goals.
  4. Develop a strategy to reach those goals.
  5. Determine your tactical plan to implement the strategy.
  6. Set-up, brand and optimize your social media profiles.
  7. Learn how to properly and EFFECTIVELY use the tools. Here’s where my free classes on YouTube come in.
  8. Just do it. Implement, connect, build relationships, create and curate content.
  9. Monitor and measure. Check your analytics every month to see what’s working and not working. Then, adjust your strategic and tactical plans accordingly.

If you build it they will come – NOT!

If you think you can’t possibly spend 90 minutes a day for the first 30 days working on growing your following, I can do it for you with my Jump-Start Follower Builder service. Same goes for setups and putting together your strategic and tactical plans. Let me do the time-consuming, heavy lifting for you!

Don’t have a budget? Then learn how to do it yourself.

If you’re not sure which way to go or where to start, click here to schedule a free 15-minute phone consult and analysis of your social media efforts.

You can become social savvy!

Related: What Startups need to do for Grand Opening Success

What is Social Media Marketing: What You Need to Know…

Reading Time: 2 minutes

Social Media is here to stay! It has changed how the world communicates, how people shop and how businesses reach potential customers.

It’s crucial for every business owner to understand how social media works — even if you plan on having someone else do it for you.

What is Social Media and how do you use it to market your business?

In this video I explain how today’s digital marketing works and the important part that social media, blogging and search engine optimization (SEO) play in the marketing of your business.

This is just a taste of all the classes that I have FREE for you on my YouTube Channel.

Social Media is constantly changing and I try to update you either via a video or blog posts on these changes and how it affects your marketing efforts. Sometimes the networks add new features or change their algorithm — like Facebook recently did. Whatever the changes are, I’m here to help you get through them.

If you find yourself in a quandary, lost, overwhelmed and confused, maybe you just need a little 1:1 coaching.

I also provide strategic and tactical planning as well as social media setups and I can to the time-consuming work of jump-starting your following building.

You can become social savvy!

How to not get Caught in Google’s Mobile Speed Trap

Reading Time: 3 minutes

Google recently announced that beginning July 2018, the loading speed of your website on mobile will affect how Google will rank it.

Basically, if your website takes too long to load on a mobile device, Google will ignore it and bring up the website — which loads faster — that matches the searcher’s query.

The good thing is that you have till July to fix your website. So, you ask…

How fast should my website load?

How to not get caught in Google's Mobile Speed TrapHow’s instantly — 1 second — sound? People today don’t want to wait for anything — especially on a mobile device. Face it, we live in an instant gratification society and Google’s goal is to satisfy the searcher. Why? Because it’s the searcher that clicks on the ads that bring them income.

A page that takes five seconds to load is 90% more likely to suffer from bounce backs, compared to a page that loads in just one second. (WordStream)

A “bounce” happens when a visitor to your site clicks on a link to your site then leaves within seconds. It usually happens if the site takes too long to load. Google Analytics gives you a “bounce rate”. A bounce rate higher than 50% is bad. That means you’re losing more than 50% of the visitors to your site.

How can I make my website load faster and beat Google’s Mobile Speed Trap?

Well, first, use one of these free tools to test your load speed.

Now, you’re going to see a lot of technical jargon. Don’t even try to understand it.

Here are 3 of the main factors that may be causing your site to load slow:

  1. Too much code in the background. This is a major issue with those easy, drag-and-drop website builders. So all those fancy boxes will load nicely, it takes the browser some time to decipher all the code.
  2. Your picture files are too big. 
  3. Your site is hosted on a cheap, shared-hosting platform.

And these are just 3! Most all of the others are really too technical to get into.

However, no worries! That’s where the folks at Sonfisher Web Studios can help you out. If you used one of the website speed tests listed and got a bad result, contact Kerry and he’ll be happy to analyze your website and see what can be done so that Google won’t punish you for being too slow.

Don’t wait till July! Do this now!

This post originally appeared on the Sonfisher Web Studios Blog.

What Startups need to do for Grand Opening Success

Reading Time: 6 minutes

How do people find your business if you’re brand new? That’s the dilemma for startups.

Back in the day, it was easy to buy a few “coming soon” ads in the local paper and you were set. Not any more.

However, what today’s social media marketing allows you to do is to build a following – a customer base – even before you open!

Here are 2 examples of startups I worked with who had successful grand openings:

Growler USA – Craft Beer Pub – Opened September 2015 – North Phoenix

Growler USA is a franchise and they did get some help from their parent company with logos, a website and more. George and Melissa, the owners, knew they had to learn how to manage their own social media. While George runs the restaurant, Melissa does the marketing. While they were under construction, Melissa attended the first few classes of my Social Media Marketing Boot Camp, but she couldn’t finish it because she was helping George get everything ready. They hire me to help promote the pub for the grand opening.

Growler USA is unique because it features 100 taps of local craft beers. In fact, one of the “beertenders” coined the phrase “1 Stop Pub Crawl”. I immediately replied, “That’s a hashtag!” So #1StopPubCrawl became the main hashtag including #craftbeer, #brewpub, #100taps, etc.

I set up their social media pages at first with generic pictures that their HQ provided since they weren’t open yet. During their soft opening, I took lots of pictures and created the cover graphic collage they use now.

Growler USA Facebook Cover Graphic
Pre-building a following on Facebook is hard if you don’t do paid advertising.
On Twitter, however, it’s different. I went hunting for people who had #craftbeer in their profiles or tweeted about craft beer and they were local to the Phoenix and Scottsdale areas.

Usually it takes me 30 days to reach 100 followers of hunting and posting daily – about 90 minutes a day. For Growler USA it took me 2 weeks. Seems like the craft beer enthusiasts were eager to learn about yet another brew pub opening up.

I also started following the local craft brewers whose beer they would be serving. Most of them retweeted when I’d mention them in a tweet.

Growler USA Grand OpeningOver on Facebook, I did ‘Like’ the local brewers’ pages with their page as well as “tagging” or “mentioning” the breweries in “coming soon” posts.

At the end of September, their grand opening was indeed grand – jammed packed with people checking out the 100 taps.

Once I built their following, Melissa took over the daily social media management after she finished the boot camp videos.

Simply Smashing Rage Release Room – “A Safe Place to Lose Control” – Opened November 2017 – Tempe

Steve’s situation was similar, however, his was a totally new concept – Simply Smashing Rage Room. It wasn’t as easy as finding all the craft beer enthusiasts in the area. For his place we needed to create awareness and increase exposure and search engine optimization.

I knew that once he was open, he’d get some TV press coverage. The challenge was when people then Googled “Rage Room Phoenix” or “Anger Room Tempe” or some variation of that, his page would come up.

The other challenge was construction delays. Steve had wanted to open in August of 2017, but wasn’t able to until November. With the first projected opening date in mind, in June, once the website was finished, I started blogging for him daily with articles on how stress is bad for you. At the end of each blog post, I’d have a call-to-action to join their email list to get a special invite to the opening.

Each blog post was shared on social media: Facebook, Pinterest, Twitter, Google+, his personal LinkedIn and the company page on LinkedIn. (Notice Instagram isn’t listed because you can’t share links on Instagram, only pictures and videos.)

Simply Smashing Rage Room Websie StatsAt the end of June when I was pulling together the monthly report, I was blown away by one post that garnered over 1800 views from Pinterest! My first thought, “There are a lot of stressed-out people on Pinterest!” Who knew? I was posting to Pinterest mostly for the SEO backlink. (Here’s the infamous post.)

In late October, once we had a confirmed opening date, we had only 100 people on the email list. (I think it’s because it’s such a new concept and he wasn’t open yet.)

However, once I set up the grand opening event on Facebook and shared it on the page, which had about 80 likes, Facebook exploded. All of a sudden people started “tagging” friends in the comments below the event and the video ad posts. As soon as the friend was tagged, they got a notification. We saw that on almost every post. We had set the event capacity to 100 and it was full in less than 12 hours! And I hadn’t even sent out the invitation to the email list!

Facebook remains their main source of connecting with current and potential customers. Instagram, once they were open and they could post pictures and videos of people breaking stuff, started driving traffic to the website. Remember, you can’t post links on Instagram posts. They were going to the profile page and clicking on the link there. In the website tracking, we saw an increase in people coming from Instagram.

Furthermore, when someone in the Phoenix area Googles “Rage Room” they come up. In January 2018 they got 2000 visit to the website from the search engines. My strategy worked.

If you want to get found, you have to blog and be active on social media.

Each business is different.

Target markets are different.

With these examples, Twitter, which worked so well for Growler USA in generating a buzz, didn’t work for Simply Smashing. Where Facebook drove most of the interest for Simply Smashing, it didn’t generate so much for Growler USA.

That is why you need to really understand your target market and do your research as to how best to reach them in today’s digital world. You don’t have to be in all the networks. Moreover, focus your valuable time on the ones that are…

  1. Driving traffic to your website – and you learn this by checking your analytics monthly.
  2. Where your target market hangs out the most.
  3. Where you’re building valuable relationships with potential customers and referral sources.

Those will become your primary networks. Furthermore, you’ll have secondary networks like Google+ that help with SEO. You need to post there consistently to keep coming up in page 1 of Search Engine Page Results (SERPs).

If you’re not sure how to approach social media for your startup or existing business, schedule a free 15 minute phone consult.

You can become social savvy!

Need some coaching? Check out my 1:1 training and coaching service.

What You need to know about Facebook’s Algorithm Change

Reading Time: 2 minutes

Facebook’s at it again. In attempts to make the network more about family and friends and less about business and fake news, they’ve changed their algorithm yet again.

Users are going to see more posts from their peeps – friends and family – and less from “publishers” – businesses, organizations, causes, they’ve liked or follow.

Facebook explains it in this video:

What You need to know about Facebook's Algorithm Change

So what will a user see?

Posts that you see first are influenced by your connections and activity on Facebook. The number of comments, likes and reactions a post receives and what kind of story it is (example: photo, video, status update) can also make it more likely to appear higher up in your News Feed.

Posts that you might see first include:

  • A friend or family member commenting on or liking another person’s photo or status update.

  • A person reacting to a post from a publisher that a friend has shared.

  • Multiple people replying to each other’s comments on a video they watched or an article they read in News Feed.

So how will this affect a business on Facebook?

You have to get even more clever and eye-catching.

Any user can choose to see a publisher’s post first by changing the settings under “following” in a business’s page. That will ensure that a business’s posts get seen. However, you can’t tell people to “share”, “like” or “comment” on the post, because FB is reducing the visibility of posts that encourage people to act.

So what can you do?

  • Blog often with interesting, informative advice that your followers will want to share with their friends.
  • In an email message, tell your current customers if they want to make sure not to miss your valuable posts, to choose “see first” on you page.
  • Be creative and use more videos, animated gifs and eye-catching pictures. There really isn’t any excuse to NOT do video with all the devices and free tools available.
  • Consider paid advertising. I wouldn’t be surprised, if an ulterior motive of Facebook’s would be to increase their advertising dollars.

Need some creative coaching? How about a brainstorming session?

Book a 1:1 coaching hour or two with me and we can hatch out a strategy for your business to overcome this latest obstacle.

 

You can become social savvy!

Why You Need to Keep Business and Personal Social Media Separate

Reading Time: 4 minutes

In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting even posting on the wrong account.

Now, if you happen to work in politics or a religious organization, this article isn’t for you. It’s expected to see those types of posts on your social media.

But, if you are trying to sell a product or service to the average consumer or to business people, you need to make sure you don’t alienate a potential customer by liking or commenting on a political or religious post.

Keep in mind that just about everything you do online is public.

So if someone Googles your name, more than likely they’ll find your personal accounts as well as professional/business accounts. If you post political or religious views on your personal accounts – that’s OK – it’s expected.

Here’s how the individual social media networks breakdown when it comes to personal vs. business:

FacebookFacebook – You need a personal account to create a business page. However, if someone lands on your business page from your website, unless they know you personally, they won’t know that you are the owner. If you’re a Realtor or consultant and use your name as a business, have a business page that’s obvious it’s for business only. Don’t use the same picture for your personal account and your business page! You need to easily tell them apart. Put a professional-looking picture rather than a casual one on the business page.

LinkedIn – This is the professional network so, unless you work in politics or a religious organization, keep politics and religion out of your posts. Period.

Twitter – Here you can have 2 separate accounts. The personal one should be in your name and the professional/business one with your company name. Use TweetDeck to mange both accounts on one tool. But be careful! Watch which account you’re posting to. (I have, more times than I’d care to admit, sent a personal post to the business account by accident. You can go and quickly delete it, but be aware that in the few seconds that it was out there, someone probably saw it.)

Pinterest – Similar to Twitter, you can have 2 separate accounts. If you set up an account on Pinterest.com, you’re setting up a personal account. To setup a business account, go to business.pinterest.com. If you want to convert a personal account into a business one, go to the business site and easily switch. However, make sure you delete any personal boards before converting to the business account. If you want, you can “share” boards between your business and personal accounts, but the boards appear on both accounts. It’s better to have business-related boards on your personal account than personal boards on your business account.Pinterest Business

Instagram – Owned by Facebook, it’s easy to accidentally mix business with personal. Instagram is only mobile and visuals – photos, graphics & short videos. Connect and share to FB at the same time. However, make sure that your personal Instagram account connects to your personal FB page and your business Instagram connects to your FB business page. AND watch which account you’re posting to! You can have more than one account registered in the mobile app, so make sure you have your picture on the personal one and your business logo on your business one to tell the difference. (If you don’t think your business needs a logo, then you need to watch my Branding class.)

If you’re not sure how you’ve setup your social media accounts, schedule a free 15-minute phone consult and send me the links to your accounts and I’ll review them with you.

You can also schedule a 1:1 coaching call if you need help straightening out your accounts.

To learn more about the individual social media networks, I’ve got FREE CLASSES on my YouTube Channel. Enjoy!

You can become social savvy!

 

Have you Saturated Your Market? How to Expand Your Reach

Reading Time: 4 minutes

It happens. Sales go stagnant… not growing. You’re doing everything right… blogging… posting to social media… videos… monthly newsletters… basically everything you can do without spending extra cash… just sweat equity. You have no reach.

However, traffic to your site hasn’t grown… you haven’t gotten any new Facebook likes or Twitter followers in a while… and no one has downloaded your freebie offer in months.

What’s going on?

You’ve saturated your market. You are preaching to the choir and not getting any new eyes on your content. You have to expand your audience. How? By spending a little money.

Who are you trying to reach?

First, you must have your target market(s) clearly identified. You can’t do successful paid advertising without this! (Get a Free Workbook)

Which network will give you the best reach?Which Network(s)?

Second, you must figure out which network they frequent the most. (This post on How to Reach the Generations on Social Media will help.)

Age brackets aside, if you’re trying to reach the consumer (B2C), you should focus on Facebook, Pinterest, Instagram even Snapchat. If you’re B2B (Business-to-Business) you should look at LinkedIn, Twitter and Facebook. Yes, Facebook.

Everybody’s on Facebook.

What’s really neat, is you can pick EXACTLY who you want to reach:

  • Age
  • Gender
  • Location
  • Income
  • Interests
  • And much more!

How much does it cost?

Well, you set your budget.

For instance, recently, for Greater Phoenix SCORE, we wanted to promote a class on “How to Start a Nonprofit Organization”. They had saturated the market and needed to expand their reach.

We found, on Facebook, people who were interested in charities, causes and nonprofits. We set a budget of $60 for the whole promotion. You’re charged based on how many people click on the ad. That’s called a Click-Thru Rate.

We figured that if a person with those interests saw the event post, if they themselves weren’t interested, they might know someone who was. And that’s exactly what happened. We saw in the comments area of the event, several people “tagging” a friend.

What’s tagging? Tagging is mentioning a friend in a post or comment. Usually they think the friend would be interested in the post. The friend is notified, thus expanding your exposure (reach).

Each network is different. Advertising is how the networks make money.

Furthermore, paid social media advertising works — especially if you’ve saturated your market and need to reach new eyes.

Yes, you need to budget advertising dollars. What’s more, you can test ads by spending just $25.

You need to ask yourself what you want to accomplish?

  • Selling a product
  • Attendance to an event
  • Drawing people to your website

Customer focus for better reachThen, think of an eye-catching, curiosity-piquing headline and sub-headline. Put sufficient information again, to pique curiosity and desire to get further information. Finally, link it to a landing page with the final product/offer.

The landing page should not have any other information other than the offer. No links to anything else but the call-to-action. You don’t want your interested party to get distracted with other links.

Try different offers and headlines and see which one works best. What’s nice about online advertising is everything is tracked so you know what your ROI (return on investment) is. If you spend $50 on an ad that generates $500 worth of sales, then your ROI is $450. That works.

What’s also nice is that all of the networks have very helpful sites explaining how their ads and tracking work. It’s how they make money so they want you to be successful.

There are no guarantees in online marketing, so make sure you’ve got the right budget and are ready to spend money to test your marketing abilities.

You can become social savvy!

What You Need to Know about Marketing Automation

Reading Time: 3 minutes

You’ve got a fabulous WordPress website and you’re blogging regularly. You’re sharing your blog articles on your social networks and driving people to your website. You’ve got a terrific call-to-action (CTA) offer and are getting visitors to convert into leads. NOW WHAT? Are they being nurtured into sales? Probably not. Here’s where marketing automation (MA) comes in.

Affordable Marketing Automation

I’m sure you’ve heard of HubSpot and Infusionsoft. They are some of the giants in MA. However, their price tag may make it difficult for the little guy to afford. Enter MailChimp. You can get Marketing Automation with the FREE MailChimp startup plan! It’s free up to 2000 contacts in your email list (which is perfect for startups) and 12,000 emails per month. Now, unless your business takes off like a rocket, you can probably stay on the free plan while you’re growing. (Plus, if it does take off, you won’t mind spending $10/month.)

So how does Marketing Automation Work?

This short video from WishPond explains how it works:


Basically, MA allows you to:

  1. Focus on what your customers want.
  2. Let the system do the hard and time-consuming work for you.
  3. Improve the customer experience.
  4. Lead potential customers through the buying cycle.
  5. Develop relationships with your potential customers.
  6. Send your potential customers targeted content.

For instance, if you have 3 distinct products — one for college students, the other is for millennials and the 3rd for GenXers. When someone clicks on that CTA, the landing page form should ask them for…

  1. Name
  2. Email
  3. Age bracket – with 3 choices

(No more than 5 questions. You can always segment them more later with subsequent emails.) Based on their answer, they should get …

  1. Welcome email with the offer download
  2. In a few days, they get an email with a video to watch or a link to a blog article that pertains to their age bracket.
  3. If they watch the video, or click to the blog, then they get another email with yet another article that walks them further to buying.

At the end of these blog posts, you ALWAYS want to have another CTA. You’re more likely to get the buyer to buy if you’re showing them things that interest them. The college student isn’t going to want to see the product for the GenXer and vice-a-versa. Of course, if they buy at any time, they go into yet another MA campaign catered to new customers. It just keeps going.

My favorite email marketing service is MailChimp. Instead of my having to do a video from scratch, showing how it works, I found this excellent one for you…

The video below from Media Leaders shows you how to setup Marketing Automation on MailChimp:

All this might be a bit overwhelming for you. I offer 1:1 digital marketing coaching to help get you on the right track. Click here for details.

(See, that’s a CTA!)

Online Marketing Trends for 2018 that You Need to Know

Reading Time: 6 minutes

It’s that time of year again! As we say “goodbye” to 2017, we look forward to 2018. For small business owners the thought of planning online marketing may seem intimidating given all the…

  • Choices of media and social networks
  • Rules, do’s and don’ts
  • New technology

So here are a few of the Online Marketing trends and strategies that I think the average small business owner needs to embrace for 2018 or…

Get Left Behind in the Dust…

My top 13 Online Marketing Trends, Tips and Strategies:

  1. Video and Live Video: Facebook, Twitter, YouTube, Instagram and now LinkedIn have incorporated video. We know video sells. It’s eye-catching. People will watch a video before reading a blog post. What’s great is it’s so easy to create videos with smartphones and tablets – you really have no excuse for not taking advantage of this medium. Facebook, YouTube and Twitter have the Live Video capability so you can broadcast live from anywhere where’s the Wi-Fi.
  2. SEO is not dead. Search Engine Optimization is still important if you want Google to know that you exist. Google is still the number one traffic-driver to websites. The good thing is, you don’t need to hire an outside firm if you can do a few things including Content Marketing, sharing on Social Media and benefiting from Organic Search Results. Watch this…

  1. Twitter Follow MeTwitter is not dead. Sorry, naysayers, Twitter is still alive and a viable medium for marketing, SEO and exposure. We have President Trump to thank for the increase in users, tweeting and opinion-sharing that’s so prevalent on the never-ending news ticker. Take advantage of regularly trending Hashtags and spin your marketing message around them. Use a free tool like TweetDeck to schedule promo posts so you don’t miss opportunities for exposure.
  2. Email / Marketing Automation. Once it’s setup, it just runs by itself! And what’s more, services like MailChimp offer automation for FREE if you have under 2000 people on your email list. You can segment your list by asking 2 or 3 pertinent questions on the sign-up page. Offer visitors to your website a freebie to entice them to join your list. Having the right Call-to-Action on your site is critical to marketing success.
  3. Customer Experience Marketing. Always think of the customer’s buying journey – even if they’re not ready to buy! You need to put yourself in their shoes. That’s why getting to know your target market(s) is so important.
  4. Instagram Stories. Owned by Facebook, Instagram is the fastest growing social media network going from 600 million to 800 million active users in 2017. Over 300 million daily active users take advantage of Instagram Stories doubling in the last year. The idea is that you can combine several pictures and videos to simply tell a story.
  5. How to Develop Social Media Marketing Strategies for Your BusinessStrategy over Tactics. So many small business owners jump in and start posting with absolutely no clear strategy whatsoever. That is such a waste of time, energy and efforts. You must think it out and plan it out. Do one month at a time.
  6. Influencer Marketing. This is basically finding folks with a lot of followers whose opinion matters to your target market. Then make friends with them. Get them to notice you and hopefully they’ll share your fabulous content with their thousands of followers.
  7. Make it Visual. Videos, stories, pictures, graphics, infographics. No one pays any attention to a tweet or Facebook post with just text and links. Their eye is going to the movement in the video or the interesting picture. Remember, you’re not just competing against your direct competitors for your target’s attention. You’re also competing with the family, friends and other businesses and causes they follow. You need to stand out and going visual is the answer. Use a free tool like Canva.com to create eye-catching pictures.
  8. Voice Search. More and more people are asking Alexa or Google to help them find things, shop, answer questions, etc. Where do they come up with the answers? The search engine finds content on websites that most closely matches the question. Which is why you need to blog and be aware of the varied use of keywords in your writing. Mastering the Google Keyword Tool is also beneficial.
  9. Become a follower magnetHaving a Social Media Base. Building a loyal following takes time. These people follow you or like your page because of what you post. They could be loyal customers or are just interested in your business. They won’t follow you if you’re not posting anything. If starting from scratch, it takes about 90 minutes a day for the first 30 days to build a following. If you’re new to social media, my FREE Master Class will help get you started.
  10. Transparency. Fake News is a hot topic. People are wary of “click-bait” headlines that entice one to click on it only to find the article talks about something else or is trying to sell you something. Honesty is still the best policy. Don’t make up a story just to get attention. The truth always comes back to bite you in ways you never imagined. If you have a disgruntled customer who leaves a bad review, do your best to rectify the issue and respond publicly.
  11. Paid Targeting. I always tell my clients to try social media marketing along with proper SEO and blogging without spending money for 3-6 months first. Track your analytics, metrics and key performance indicators (KPIs) each month to see what’s working and not working. In the event that business slows, you might have saturated your market. It’s time for paid advertising. Based on your analytics and target market audience, placing key paid ads in the right networks will help you expand your reach and be noticed by more people. Yes, you have to have a budget, but then again, you do have to spend money to make money. Put some paid advertising dollars in to your marketing budget for 2018.

You must be feeling overwhelmed right now.

Where do you start?

Here are two choices:

Live SCORE Workshop on 1/11, 1-4pm, $25 at Greater Phoenix SCORE Central Phoenix…

Online class on Strategy and Planning, Free…

Got questions? Contact me…