Everyone–and every business–has a story to tell. Our personal stories help us reflect and understand our lives; our company story can do the same for our business. Starting a blog that shares our company story means a willingness to overcome the hurdles in our way: time, learning curve, fear of failure. We’ve all started something… Read more What’s Your Story? How to Blog for Business Success
Blogging helps get you noticed as an expert in your field. The more often you blog, the more traffic you drive to your website.
You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.
The two most misunderstood social media networks are Twitter and Pinterest. If you’ve watched any of my videos, or taken any of my social media marketing classes, I liken the social networks to cars. Twitter is like a sports car – fast, newsy, it’s life in a 280 characters or less. It’s great for exposure… Read more The Pinterest Differece: Why You Shouldn’t Ignore It!
One thing that hasn’t changed much in the last few years in content marketing is that Content is still King. If you want to drive more potential clients to your website, you need to create content. If you want to grow your following on social media, you have to share both your and other people’s relevant content. If you want to increase… Read more What Makes Good, Quality Content Marketing for Today