How do you measure your marketing success (or failures)? How do you know if your marketing efforts worked? What’s nice about today’s digital marketing is we have access to a lot of data – free. It’s imperative that you track your marketing efforts and review your data monthly. Don’t get nervous. You don’t need a degree in calculus… Read more How to do You Measure Your Social Media Marketing Success ROI or KPI?
December is such a fun month. Whether you celebrate Christmas, Hanukah or Kwanzaa, it’s a month mostly of partying, shopping and gift-giving. However 2020 has affected you or your business, you can’t stop marketing or people will think you fell off the face of the earth. Schedule out tweets using TweetDeck — especially over the… Read more What’s Going to be Trending on Social Media in December
I’ve heard many complaints like, “I’m on social media, but it doesn’t work.” Usually, when I dig deeper, I find that they’re just not using it properly. More than likely, their lead generation system is not set up correctly or they don’t have one at all. When done correctly, social media marketing is one of the… Read more From Lead Generation to Lead Capturing – the Role of the Website
You need to keep Google happy as well as attract new visitors to your website. Blogging regularly will do this.
What does your About Page say about you? Not just your company, but you and your team (if you have one). The “About Us” or “About the Company” page is there so a visitor can see who is behind the product or service. For small businesses, it’s really more about the people not the entity.… Read more How to Build Trust and Credibility with the Right About Page