What You Need to do Now for a Successful Holiday Sales Season!

Planning for successful holiday selling season

It’s not too soon to start planning for a successful holiday sales season. The holidays will be upon us quicker than we’d like. The last thing you want to do is wait till November to start figuring out what you’re going to do drive customers to your ecommerce store, your website or your brick-and-mortar location.… Read more What You Need to do Now for a Successful Holiday Sales Season!

Why You Need to Keep Business and Personal Social Media Separate

Why You Need to Keep Business and Personal Social Media Separate

In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting even posting on the wrong social media account. Now, if you happen to work in politics or a religious organization, this article isn’t for you. It’s expected to see those types of posts on your… Read more Why You Need to Keep Business and Personal Social Media Separate

What You Need to Know to Beat the Competition Online

Beating the competition

Competition. Like it or not, when it comes to marketing, you are always competing with someone for the valuable dollar in your target market’s pocket. You may be blessed to have little, even no direct competition, but what else are you competing against? Moreover, you can be in a highly competitive field or industry. In… Read more What You Need to Know to Beat the Competition Online

Social Media Stats to Help You Choose the Best Network for Your Biz

Which social network should you use?

I usually try to avoid posting social media stats as they change so frequently, but I couldn’t resist this concise infographic from Angie Gensler is very well done. It clearly showcases the major social media networks, with good data, to help you decide which one(s) to focus on for your business. Remember, you don’t have… Read more Social Media Stats to Help You Choose the Best Network for Your Biz

How to Market Local Brick-and-Mortars for Success: 3 Free Tools

Local Small Businesses need these SEO tools

Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage these 3 free tools: Instagram, Google My Business and Facebook. How one local business managed to increase Facebook reach when others were losing theirs… You may have read — and I’ve written on the subject — that due to… Read more How to Market Local Brick-and-Mortars for Success: 3 Free Tools