Why You Need to Use Categories and Tags in Your Blog Posts

Why You Need to Use Categories and Tags in Your Blog Posts

What would you do if I told you that taking a few seconds to do something that will improve your search engine optimization, keep visitors on your site longer, increase your page views and decrease your bounce rate, you’d do it, right? I hope so. Taking just a few seconds to use categories and tags… Read more Why You Need to Use Categories and Tags in Your Blog Posts

24 Foolish LinkedIn Mistakes and How You Can Fix Them

LinkedIn missing photo

Google considers LinkedIn one of the top referral sites for information on professional people. If someone googles your name, more than likely your LinkedIn profile will come up in the first few of the Google search engine results. That’s where you want to be. However, if your profile doesn’t put forth your best image or… Read more 24 Foolish LinkedIn Mistakes and How You Can Fix Them

Do You Want to go Viral? Tell Stories that Provoke Emotions

Do You Want to go Viral? Tell Stories that Provoke Emotions

Here’s an excellent example of a viral video for a brand who actually rejected it. It’s what’s called “user-generated content”. A fan of a product or service creates a video, on their own, without prompting by the brand. But this is not about the brand, but about the power of telling stories that provoke emotions.… Read more Do You Want to go Viral? Tell Stories that Provoke Emotions

How to Gain Exposure with what will be Trending in September

September trends for exposure

Besides “Back-to-School” and Labor Day – what else is going on in September? We still need to be careful when using “#COVID19” or #Coronavirus. Some networks are censoring anyone with those or related hashtags. Here are some of the observance and awareness days in September to help you plan your marketing to take advantage of… Read more How to Gain Exposure with what will be Trending in September

Video: How do I Know if my Marketing Efforts are Successful?

Marketing Success

Wouldn’t it be nice if as soon as you posted something on social media or wrote a great blog post that you would get dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were easier instead of getting more complicated every day.… Read more Video: How do I Know if my Marketing Efforts are Successful?