Archive for blog

Why You Need to Use Categories and Tags in Your Blog Posts

What would you do if I told you that taking a few seconds to do something that will improve your search engine optimization, keep visitors on your site longer, increase your page views and decrease your bounce rate, you’d do it, right? I hope so. Taking just a few seconds to use categories and tags in all your blog posts will absolutely help.

Here’s why you need to incorporate categories and tags in your blog posts…

  1. Categories and tags are keywords. Google loves keywords. Especially those that are relevant to the nice fresh content that you’re writing. Those very keywords, you discovered from your research, your target audience is entering into the search box. Additionally, they’re the ones that will help you come up on the first page of Google when someone is looking for information on that topic.
  2. They help keep visitors on your site longer. When used, Categories and Tags appear on all your blog posts. When someone clicks on one of them, all the articles with that topic come up. Furthermore, it piques the curiosity of your visitor. The longer a visitor stays on your site, the higher the chances that they’ll do something, like convert into a lead or make a purchase.
  3. It decreases your bounce rate. The bounce rate is calculated by Google Analytics (you need to have this setup already). It measures how long a visitor stays on your site. If they land on your site and not see what they want, they’ll leave quickly – or bounce out. You don’t want that. Moreover, you want a bounce rate around or lower than 50%. That means if you get 100 visitors a week to your site, 50% of them stick around to read more than one blog post.

Where do I add Categories and Tags?

Categories and tags in WordPressIn a WordPress blog, they are over on the right column about halfway down the page. Choose no more than 3 categories. You can choose as many tags as are relevant to your blog article. Think of the category as the general topic of your post and the tags as the major keywords that you mention in the article.

Below Categories are the Tags. Add as many as pertinent to your post. Don’t over do it. Choosing these comes easier after you’ve done your keyword research. Always add your name and your company name to the tags. If you’re local, add your city. Think of different ways to say the same thing. Once you’ve used tags in more than one post, click on “Choose from the most used tags” and you’ll see a “tag cloud”. The ones with in the larger font are the ones that you use most often. Just click on them to add them. Saves a ton of time!

Another mistake I see people make is leaving “Uncategorized” as a category. This is an easy one-time setup fix.

WordPress Menu - Posts, Categories & TagsOver on the left menu, under Posts, click on Categories. Here you can add all the topics that you plan to blog about in advance. You can always add a category on the fly from the right menu.

WordPress Menu- settingsThen, on the left under Settings, Writing, find “Default Post Category”, and choose one of the most generic topics that describes your blog. This way if you forget to pick a category, it won’t be under “Uncategorized”. “Uncategorized” doesn’t help whatsoever – it definitely isn’t a keyword! If you have blog posts with “Uncategorized”, they’ll be automatically changed to whatever topic you indicate here.

When blogging regularly, at least weekly, and using categories and tags religiously in all your blog posts, you’ll start to see an increase in the number of page views per visit and a decrease in the bounce rate.

Have you been blogging and not using categories and tags?

You can easily add them to past blog posts by going to “All Posts” from the left menu. You’ll see a list of all your posts and columns for both categories and tags. Hover your mouse over the the post title and you’ll see links. Click on “Quick Edit” and you’ll be able to add the relevant categories and tags for that post. Click on “Edit” to open the full editing screen if you need to.

In conclusion, this is just a small part of what it takes to blog effectively. The easy-to-follow tutorials in the Social Savvy Solution Online Training Center will guide you through planning what to write about, how to blog on WordPress, how to get exposure and drive traffic to your website with social media marketing and how to see what’s working and not working each month.

For only $20 a month and you can watch all the videos at your own pace, at whatever time works for you! Cancel at any time, but you’ll see that the valuable update videos produced each month are worth every penny.

With time and practice, you’ll be blogging in less than an hour and managing your social media in 30-minutes a day! Yes, you can!

Your Social Savvy Solution Members OnlyThe expert in anything was once a beginner.

Save

Save

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

What You Need to Know about Writing Enticing Headlines to Attract More Viewers [Infographic]

You write what you think is a great blog article and share it on the social networks. However, when you check your stats a few days later, you see that only a 3 people clicked through to read it. What happened? Or what didn’t happen? It was probably your headline. Writing catchy headlines social media users will want to click on to read more is a skill anyone can develop with some free tools and the tips in this infographic.

One tool I use for both blog post headlines and email subject lines is Co-Schedule’s Headline Analyzer. You want to get a 65 or higher. Anything in the green — above 70 — is ideal. Now, you can drive yourself crazy trying to get in the green. Don’t. You can’t start each and every blog post with “What You Need to Know…”. (I use it often, but not every single one.)

This infographic from Squirrly, lists the Anatomy of Creative Headlines

What You Need to Know about Writing Enticing Headlines to Drive More Traffic

If you don’t feel you have the creativity to write eye-catching headlines, we can help!

Blogger and copywriter service

Progress is impossible without change.

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

Your 2017 Success Blueprint – 10 Content Marketing Truths You Need to Know

To have good SEO, you need to have good content. Content Marketing is a crucial a part of your marketing plan as are SEO and Social Media.

Here’s what you need to know and do regarding Content Marketing in 2017:

1. Video – Hotter than Ever!Video marketing is still hot!

Good content doesn’t only need to be written. In 2016 we saw Facebook Live Streaming Video take off and Facebook also admitted that Native Videos (videos uploaded directly into Facebook) get more exposure than plain posts.

To give videos an extra lift, embed them into your blog posts. The text of your blog post can be your video’s transcript, like I do with my Q&A posts.

“I think video is a megatrend, almost as big as mobile.” ~Mark Zuckerburg

What You Need to Do: Figure out how you can incorporate video into your marketing mix.

  • You don’t have do one every day. Once a month or even a couple of times a month.
  • Use your smartphone to create short how-to videos
  • Get on Facebook and do a live video from anywhere — as long as you have wifi!
  • Do a voice-over recordings of PowerPoint presentations
  • Determine which format works for you — in ease of creation and amount of views they get
  • Try Twitter live videos
  • Coming soon – Instagram live videos
  • Video Converts

In fact, when video is prominently featured on a landing page, conversion rates can go up by a whopping 80%. ~ Convince and Convert

2. Unique, High-Quality Content will be Key

Focus on quality over quantityAbsolutely – Quality over Quantity! Don’t forgo quality in order to get more content out there.

  • No fuzzy graphics — there is no excuse! You can create high-quality pictures with free online, easy-to-use graphics programs like Canva. Download free, license free, online pictures and graphics from sites that I list in this blog post. And don’t steal!
  • Proofread before you publish or post — read your blog post aloud to yourself. Even your social media posts!
  • Preview your blog posts before publishing — Do the graphics look good? Does the eye of reader make a natural progression down the page to your Call-to-Action?

What about unique?

“Most Americans are exposed to 4,000 to 10,000 advertising messages a day!” ~ Convince and Convert

What makes what you have to say or show unique? What makes you different? How is your content different from what your competition shares?

What You Need to Do: Plan out what content you’re going to create.

3. Reshare Your Content on Social Media

Resharing content can increase engagement by over 600%!

Social Media Terms Glossary & Online Marketnig Lingo Guide Free ebookSo you publish your blog post at 9 am and share it on all your social media networks at the time. Someone that logs on at 3 pm or in the evening probably won’t see it unless they have you in a Twitter list or Google+ circle; or have your posts showing first (a Facebook feature). You can manually schedule it to republish on your social networks using tools like HootSuite (ad link), Buffer or TweetDeck.

Another way to give your content extra exposure and traction is to publish it on LinkedIn’s Pulse. At the end of the post, add the line, “This post originally appeared on______” with a link to the original article on your blog. Your site still maintains the authority because there is where the post originated. Yet, on LinkedIn, you validate your expertise by showcasing what you know and how you can help people.

There’s a plugin I use called Revive Old Posts. For free, you can reshare to Twitter. With the upgraded version ($75/yr.), you can also reshare to LinkedIn and Facebook.  I think it’s worth it just to save the time of manually scheduling. You pick the time frame and you can exclude posts that are not “evergreen” or are time-sensitive.

Think of it this way, your perfect potential customer could have missed it the first time it went out!

What You Need to Do: Don’t be afraid to reshare your content.

4. Blogging – a CORE part of your Content Strategy

Blogs are rated 1 out of 5 the most trusted sources of information online.

People ignore the paid ads in Google search and go for the organic content because they know that that’s where they’re going to find the authentic answers to their questions or problems.

What You Need to Do: Read some of my articles on blogging:

Blogger and copywriter service5. Build Relationships through Your Content

“Content builds Relationships, Relationships are built on Trust. Trust delivers Revenue.” ~ Andrew Davis

Good content marketing builds relationshipsAnd this applies not to just blogs, but what you post on social media and the videos and podcasts you produce. The more you post about what you know, the more you solidify and build credibility and trust.

Even if you use direct mail, people are going to check you out online, before they hire you or buy your products. People will…

  • Google your company or brand name
  • Look at reviews not just on Google, but on Facebook and Yelp
  • Compare prices and check out your competition
  • Read more information until they are satisfied that they can trust you

People buy from whom they know and trust.

What You Need to Do: Produce good, quality content, build your following and build your email list.

6. Visual Content

Change is tough, but the alternative is obsolesenceYes, videos, but also pictures, animated gifs and infographics work. Even if you don’t sell a product, you can share inspirational and motivational quotes as well as original graphics.

B2B or B2C, you can use these two social networks to share eye-catching visuals….

Instagram:

Here are some recent Instagram stats:

  • 68% of Instagram users engage with brands regularly
  • Instagram has 58 times more engagement per follower than Facebook
  • 50% of users follow a business
  • 60% of Instagrammers say that they learn about a product or service on the platform
  • 75% of Instagrammers take action after being inspired by a post, like visiting a website, searching, shopping or telling a friend

Pinterest: “The World’s Catalog of Ideas.”

Here are some recent Pinterest stats:

  • 150 Million monthly active users
  • 67% of pinners are under 40-years old
  • Male users have grown by 150% in the past year
  • 87% of pinners have purchased a product because of Pinterest
  • 72% of pinners use Pinterest to decide what to buy offline

What You Need to Do: Go visual – figure out what will work for your business.

Make 2017 Your Best Year Ever!7. Be Impactful

Free Download: Define Your Target Market WorkbookFor content to be Effective, it must have IMPACT. In order to be impactful, your content must be MEMORABLE. To be memorable, requires that you truly Understand Your Audience (target market).

Yes, we’re back to that again. What does it mean to Understand Your Target Market?

Knowing the answers to these questions as it applies to your perfect customer…

  • What makes them happy?
  • Who do they trust for information?
  • Where are they hanging out online? In other words, which networks do they prefer?
  • What angers them?
  • What are their pain points and problems that you can solve?
  • Who influences them?
  • What are their wants, desires and dreams?
  • How is your content going to impact their lives? To Sell or Not to Sell: What is the Right Ratio on Social Media

Is your content going to try to sell them something right away even if they’re not ready to buy? Or is it going to provide useful information that they can use right away hence building trust?

People Buy from whom the Know and Trust

You need to map where the customer is in their buying journey.

  • Do they need more information?
  • Have they developed trust towards your company?
  • Can they make a decision to buy right away, or do they have more questions?

What You Need to Do: Download my free Define Your Target Market Workbook

  1. Answer all the questions as it pertains to your business whether B2B or B2C. You can have more than one target market.
  2. Create buyer personas for your defined targets.
  3. Research your target and your industry so you can understand their buying habits as well as their online media usage.

8. Create Memorable and Evergreen Content

Content that's memorable builds trustIf your business is anything like mine, you need to educate your target market in why they need your product or service; why what you have to offer is better, different, more effective, etc.

Your content can, of course, be in the form of a blog or static pages on your website, but they can also be….

  • Videos
  • Podcasts
  • Infographics
  • Social Media Posts

The objective is to build trust and credibility. You need to us Truth as a Service.

Evergreen content is anything that’s not time-sensitive, seasonal, or talking about an event or specific day. It stands the test of time. You can share it over and over again and it still is applicable. Its information is useful and solves problems that people keep having.

Give them best practices to tackle their problems. Think emotion and functionality. The folks at Copyblogger define it this way….

These special resources are in-depth examinations of a problem, solution, trend, or topic. They can help your audience find tons of information on a subject that interests them, which adds value to your blog.

Evergreen content is timeless.

What You Need to Do: Plan out your content marketing strategy.

9. Provide the AnswersYour content markeing should provide answers to the questions your target is asking.

It’s up to you to provide the answers to the questions Your Target Market Personas are asking. Are you getting it yet? You can’t answer the questions if you don’t know what they are!

I like Q&A sites like Mosaic Hub and Quora. I’m signed up to get an email every time someone asks a question in my fields of expertise. The idea is to try and be the first one to answer the question — providing the best answer. If you see that someone beat you to it and their answer is the same as yours, I give them a thumbs up and don’t bother writing the same thing. HOWEVER, this just gave you material for a blog post or a video. If people are asking it on those Q&A sites, they’re asking it also on Google and YouTube.  [Related: SEO in 2017] YouTube is the 2nd largest search engine next to its parent, Google. The most searched-for phrase on YouTube is “How to”.

What You Need to Do: Get on those Q&A sites and search for the questions pertaining to your field of expertise.

10. Make sure EVERYTHING is Optimized for Mobile!

Google Mobilegeddon 2017 is coming!I cover mobile as it relates to SEO in the previous article of this 2017 planning series.

Here are some tips to make sure you’re content can be seen on mobile devices:

  • Large enough type. No smaller that 14 pt, 16 pt is considered the best size.
  • Pictures not too large and they should be responsive – that is, they move over when viewed on a small screen so you can see the text.
  • External links (links to sites outside yours) should open to a new tab in the browsers.
  • Your mobile website should have the same content as your desktop site. What that means is that it contains all your static pages and your blog posts.
  • Make sure there are NO POPUPS in your mobile site. Starting Jan. 10, 2017, Google will block sites with popups in mobile!

What You Need to Do: Visit your site on a mobile device. If it’s not optimized, do something about it.

Free Phone Consult & Social Media Audit

Never run from a challenge! Including learning social media!

Save

Save

Save

Save

Save

Save

Save

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

Nice new Features in Yoast SEO to help your Blogging

Yoast SEO is the best WordPress plugin for Search Engine Optimization.

They’ve added some new features. Check out this video which explains how to use the blog post control panel:

You want to make sure that our focus keyword is in your title, slug and meta tag. It’s recommended to write at a reading level of an 11-year-old. This is a mistake many bloggers make. They are experts in their field but they fail to realize that your target market is not. Avoid industry jargon. KISS: Keep it Stupid Simple and Don’t Over Think It!

You need to really understand your target market. Download the free Define Your Target Market Workbook.

Save

Save

Save

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

How Often Should You Blog for Marketing Success?

How often should you blog?

How Often Should You Blog for Marketing Success?

Your website & blog is the center of your marketing – learn how to do it right!

Basically, the more often you blog, the more traffic you drive to your website.

  1. Your blog should be part of your website.
    That’s why I recommend WordPress.
  2. Your website should have a call-to-action where you capture leads. Turn visitors into leads then leads into sales.
  3. Have both strategic and tactical plans along with an editorial calendar.
  4. Monitor and measure what’s working and what’s not working. Check your analytics and insights monthly.

Watch this Facebook Live video on where explaining How Often Should You Blog…

Start with clearly defining your target market(s) with this free workbook. Click here to download.

 

Save

Save

Save

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

Video: How to get on Top of Your Competition in Google

Everyone has competition of some sort.

What’s cool, however, is that you can keep tabs on your competition online and on social media without them know it! I explain how in my latest Facebook Live Wednesdays with the Wiz episode.

Here’s what you need to do to keep tabs on your competition:

  1. Sign up for a free Feedly account and subscribe to their blogs. How often are they blogging? Blog more often and you’ll get above them in Google search.
  2. If you have over 100 likes on your Facebook business page, you can add “Pages to Watch” in your Insights. See how often their posting, how many likes they’ve gotten, etc.
  3. Create a private Twitter list for your competitors and monitor what they’re posting.
  4. Check out their Pinterest and Google+ accounts regularly to see what and how often they’re posting. Don’t follow them! They’ll be notified and see you when you do.

Don’t know how to use these tools? Take our Social Media Boot Camp! The last live one for the summer in Phoenix will be in June. We’ll be sending an email out when it’s open for registration.

If you’re not on our mailing list, click here to join and you’ll also get the free Define Your Target Market Workbook.

Like AZ Social Media Wiz on Facebook & don’t miss Wednesdays with the Wiz every week at 4pm MST!

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

A Successful Company has a Website that is Useful

Everything revovles around your website

Your website & blog is the center of your marketing – learn how to do it right!

Everything revolves around your website. Is your website working for you 24/7? You can be emailing and posting in social media, but if your website isn’t set up right, if you’re NOT capturing leads somehow, all your efforts are for naught. You’re wasting your time.

Your website is more than an online brochure.

It’s a living, breathing, member of your team working to promote your business when you’re not. I recommend a WordPress website. It houses your company information in static web pages and it also houses your blog. Your blog is where you’re going to offer free advice, useful information, tips, something that your target market would be interested in. Solving a pain point of theirs or entertaining them.

The blog when shared on the social media networks, will drive visitors to your site. It’s up to your site to turn that visitor into a lead with a good call-to-action (CTA) to capture the lead. It’s where people give you their email address in return for joining your newsletter list and getting great tips once a month. Or you give them a free ebook, guide or whitepaper.

Give them something so they’ll give you their email address.

Once they do, you can market to them with blog posts, videos and special content to convert them into a sale. You can track what’s working and not working by your conversion rates and click-thru rates. Your site statistics and analytics tell you that.

Talk to your target market

Share your posts in groups and communities online. LinkedIn and Facebook have groups; Google+ has Communities. Read the group’s rules before joining and sharing. Respect them.

It’s about sharing not selling!

In your newsletter, share an excerpt of the blog post with “click here to read more” and that will get people back to your site.

The more time people spend on your site, the better the chances they’re going to do something!

If you’ve tried to create a website on your own and weren’t very successful, we can teach you how to do it right. You can build a WordPress site on your computer then upload it to your web host.

Even if you had someone create your WordPress site, you should really know how to update, manage and maintain it.

Make 2017 Your Best Year Ever!

Save

Save

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

Video: What is Influencer Marketing? Wednesdays with the Wiz

My first “Wednesdays with the Wiz” Facebook Live video! This is really cool. Every Wednesday at 4pm MST/PT, I’ll be on Facebook Live talking about a tip of the week, the latest social media news and upcoming classes and events.Influencer marketing

This week I talked about Influencer Marketing and why it’s important to find the influencers in your field or industry that your target market trusts. The idea is to make friends with them so they’ll notice you, follow you, and share your content with their many followers. 

#SocialMedia #marketing. Wednesday’s with the Wiz

Posted by Giselle Aguiar on Wednesday, March 23, 2016

 

You need to really know your target market well to determine who are the influencers that they follow and respect.

Download the free Define Your Target Market Workbook.

Some places that you can find influencers:

Linkedin and LinkedIn Groups: look for those with a lot of connections (over 500) and followers. (You can follow someone without being connect to them.) Search for specific people and follow them.

Twitter: Search by name or industry. Look for someone with a high number of followers (over 2000) and who is active and tweets often. Look at some of their tweets. Retweet 1 or 2 of their tweets every day. When you follow someone or retweet (share) one of their tweets, they get a notification. That’s how you get noticed. Thank them if they follow you back or retweet your tweets.

Feedly.com: Search for bloggers by topic. See how many subscribers they have and how often they write a blog post. Subscribe to their blog. Take a good look at their site. Do they take posts from guest bloggers? Do they have advertising? Do they do reviews? Comment on their blog posts, if they have commenting open.

YouTube: Search by name or topic (keywords). How many subscribers do they have? How many videos have they published and how often?; How many likes have their videos have gotten? Comment on their videos.

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

Should I have a Blog on my Website?

You can word this question however you want: Should you have a blog on your website? It’s asked hundreds of times. My answer?

Absolutely!

SEO- Search Engine Optimization is best with a blog on your websiteIf you don’t have a blog on your website, you’re missing out on the main means of keeping the Google search engine happy. The more fresh, original content that you create on your website, the more the Google spider will come and index it.

The spider looks for text and links. It doesn’t see pictures or videos.

Each and every blog post on your website must contain:

  1. Title with your focus keyword in it. It could be one word or a phrase that is the main topic of what that blog post is about. The title needs to be enticing enough for the visitor or social media follower’s curiosity to be piqued so they click on it to read it. This drives the visitor to your site.
  2. At least 300 words (if the main content feature is not a video). The blog article needs to deliver on the title.
  3. At least a featured image or picture with text wrapped around it. Make sure you describe the picture by filling out the Alt Text area when uploading it. The text is what the search engine spider sees. Having the title or focus keyword helps. Also, if your picture is pinned on Pinterest, that’s the description that will show on the pin.
  4. Internal links to related content on your website – either other blog posts or pages.
  5. External links to relevant content – you can site a source of a quote, picture or video.
  6. A call-to-action at the end of the article. What do you want the reader to do once they’ve finished reading the post? Download a free ebook? Contact you? Schedule a free consult? Here’s where you capture the lead that the blog post generated.
  7. Relevant keyword tags – here you choose all the keywords or phrases that pertain to the post. You can choose several, but don’t go crazy. These appear at the end of the post so people can click on a word to see more articles on that topic.

Blog on your website at least 3 times a week.

It’s been proven that 3 times a week is the charm. Use an editorial calendar to plan your posts ahead of time. If an idea comes to mind, use your phone’s reminders or voice memo to “jot” down the idea so you don’t forget it.

What about a free blog on another site?

Why do you want to send traffic to someone else’s site?

It’s not that expensive to have your own WordPress website with the blog incorporated into it. We offer a class on how to build your own WordPress site for just $75. You can’t find someone worth their salt to build one for you for less than $500.

Here’s a video Overview of WordPress and Why I Use WordPress.

We offer a free analysis and 30-minute phone consultation. Click here to schedule yours.

Why You Shouldn’t Use a Website Builder

Save

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

Video: An Overview of WordPress

Build your own WordPress siteWordPress is a content management program for websites, blogging & creating great content to help you promote your business and get you on the first page of Google search.

In this overview video, I explain the importance of content marketing and how to use WordPress to make blogging easier.

Google still is number 1 when it comes to search. Bing & Yahoo will never catch up! Google’s algorithm updates changed the way search engine optimization is done. You have to follow Google’s rules. Google’s goal is to give the searcher exactly what they’re searching for. Google wants fresh, relevant content written for the human reader in natural language = SEO. The consumer is in control. You have to think like the searcher – put yourself in their shoes. What are they going to enter into the search box to find you?  You must have a website that’s set up to capture leads,  a blog or videos with the fresh content that Google is looking for and you need to promote that content and engage with your potential customers on social media.

SEO Content Marketing & Social Media work together to help you get found online.It’s called Inbound Marketing; it’s like a 3-legged stool. SEO – search engine optimization works along with content marketing and social media. Doing 1 or 2 and not all 3 just doesn’t work.

Here’s how it all works together:

Blogging is at the center of the marketing wheel. The “W” is WordPress and the yellow button is the RSS feed – Really Simple Syndication – it’s how people subscribe to your blog. So, you write a blog post, share it on social media, encourage commenting, put excerpts in your e-newsletter with the call-to-action: “click here to read more”, which takes people back to your site. You can speak directly to your target and reach them in the groups on LinkedIn and communities on Google+, all while feeding the Google search engine what it wants.

Should you use the free WordPress or the Hosted one? If you’re just starting out, don’t yet have a commercial website and you just want to get known by blogging, the free version can’t be beat for the price. But, if you want to brand it or customize it, they start charging and at that point it’s best to just get a domain name and a hosted WordPress website.  WordPress can serve as your website as well as your blog. If you have a non-WP site, you can add a WordPress blog in a subdirectory. Installation is usually free with your hosting package. With the hosted version, you can install cool, free plug-ins and widgets to make a Call-to-action for capturing the leads that your content & social media generate.

With the hosted WordPress, there are thousands of free themes or templates to choose from, you can purchase one or you can have one created for you – depending on your budget. It’s part of the branding. Widgets are the features, links & buttons you see in the side columns of a blog. You must have some sort of call-to-action to capture leads into an email list. You need both social media share and follow buttons on your site. You have to make it easy for people to follow you and make it easy for them to share your content with their friends. If you don’t make it easy for people to do what you want them to do, they’re not going to do it.

There are many free website options out there, but remember, free sites are free to a point. As soon as you want to get fancy or add extra pages, they start charging. Don’t use a website builder! It may seem an easy choice, but those sites have a bunch of hidden code that blocks the search engines – and that’s the last thing you want to do!  Keep navigation, social media follow buttons and calls-to-action near the top of the page. Blog! The more often you blog, the more traffic you’ll drive to your site. 3x a week is the charm!

Free Download: Define Your Target Market WorkbookBefore you can effectively promote your business online, you must clearly define your target market. Download the free Define Your Target Market workbook to help you find you niche! While you’re there, you can check out all our upcoming social media, video and other marketing classes that we have at the AZ Social Media Training Center in Phoenix!

Save

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram