Here we are again looking at a new year! As always, I’ve studied dozens of articles from the experts to bring you the 2025 version of Digital Marketing Tips for the New Year. I hope this guide will help you make 2025 your most successful year yet! By the way, the linked text takes you […]
Effective Digital Marketing Tips for a Prosperous 2025 Read More »
What does search engine optimization — Local SEO — look like for local, brick-and-mortar businesses in 2025? Between Google, AI, schema, backlinks, and technical SEO, it’s not just confusing, it’s overwhelming! Here’s what you need to know to get optimized so that people will find your local business when they need what you have to
Local SEO Tips for a Profitable and Prosperous 2025 Read More »
Video is hot! People are more likely to sit and watch a video than to read an article.
Video Testimonials – A Great Digital Marketing Tool Read More »
Since each social network has a different audience, you need to consider the type of company you are to better reach you target market. Is your company more Business-to-Business (B2B) or Business-to-Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end consumer, then you’re B2B.
B2B vs B2C Which Social Network Should You Use? Read More »
Your online reputation can change from good to bad in seconds. Some time ago, a gal who was looking for a job, Googled her name and a sad story of a little girl that was kidnapped in Europe came up. Same name, different person. She asked me, “What can I do about it?” Not easy.
Social Media and Your Personal Online Reputation Read More »
You can word this question however you want: Should you have a blog on your website? It’s asked hundreds of times. My answer? Absolutely! If you don’t have a blog on your website, you’re missing out on the main means of keeping the Google search engine happy. The more fresh, original, and helpful content you
Should I have a Blog on my Website? Read More »
Your online image is everything that’s on the Internet that’s associated with your business. Does your online image say “expert in your field”? Or does it say, “Clueless!”? You might think social media is not really important, but it actually is. In reality, the consumer is searching for information, entertainment, products, and/or services when they
What Does Your Online Image Say About You? Read More »
You may be asking yourself, “What is Content Marketing?” The short answer is blogging. Yes, blogging is the foundation for effective digital marketing, and search engine optimization (SEO). Other types of content marketing like videos and podcasts count also, but they eventually end up embedded in a blog. In addition, content marketing is how you
What is Content Marketing? Read More »
Blogging helps get you noticed as an expert in your field. The more often you blog, the more traffic you drive to your website.
Blogging 3x a week increases website traffic – here’s proof Read More »
You have to admit that using Artificial Intelligence (AI) to save time when you have to blog regularly is extremely tempting. However, is it a good idea? Here are some pros and cons to help you decide if you should use it or not… Benefits of Using AI for Content Writing The Drawbacks of Using
10 Pros and Cons of Using AI for Writing Content to Save Time Read More »
