How can you read someone’s mind if you don’t even know them? That’s what happens when you try to do digital marketing, including SEO and social media, without doing this important research. Unfortunately, doing keyword research and trying to optimize your website as best as you can doesn’t cut it anymore. What you need to […]
What is Search Intent? How to Think Like Your Target. Read More »
Although Google remains the top search engine, it’s not always everyone’s initial go-to platform for information. Because of topical, community forums, other platforms, mixed in with AI, you can’t depend on Google by itself — organic or paid. Here’s what you need to know about being visible when your target is searching for what you
Google is Still King, But You Need to Be Visible Elsewhere Read More »
There are lots of keyword tools available to help you optimize your website and social media profiles with the most effective keywords for your business. The one I’ve always recommended is the Google Keyword Planner, which is part of Google Ads. Though it’s free to use, if you’ve never used it before, you have to
7 More Keyword Tools to Help Optimize Your Website Read More »
You have to admit that using Artificial Intelligence (AI) to save time when you have to blog regularly is extremely tempting. However, is it a good idea? Here are some pros and cons to help you decide if you should use it or not… Benefits of Using AI for Content Writing The Drawbacks of Using
10 Pros and Cons of Using AI for Writing Content to Save Time Read More »
You’ve built your website. It’s gorgeous. Now how do you get people to visit it? Better yet, how do you get potential customers to visit it? Getting traffic to your website takes effort including creating compelling content regularly, like blogs and videos, and being active in social media. Here are 5 Tips to help you
How to get the Right Visitors to Your Website Read More »
How your website is optimized for Google search (SEO) is crucial to being found when someone is searching for what you have to offer. One evening some time ago, I was walking in my neighborhood, and a lady stopped me to ask for directions. Lady: “Which is 11th?” Me: “11th what? There’s 11th Street, 11th
Are People Who Need You Finding You? Read More »
April 1995 marked 30 years that I’ve worked in digital marketing. I’ve seen it all! Well-meaning small business owners especially attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could
Are you Making these Digital Marketing Mistakes? Read More »
Did you know that Google added a new “E” to their criteria for ranking high in search results to make it E-E-A-T? What do these stand for, and why are they important for ranking in the search engine? In fact, the first 3 lead to TRUST. Furthermore, people buy from those they know and trust.
What is the new “E” in Google’s E-E-A-T that will Help You Rank? Read More »
This is a classic post, but it’s still VERY relevant! I once did a consult for an auto repair shop in the Phoenix Valley. He had poor SEO and needed to boost the business to his local, brick-and-mortar shop. He had some social media profiles setup, but had no idea what to do with them.
An SEO Tale of 2 Auto Repair Shops Read More »
How is your business different from the other guy, down the street who does what you do? Or the other business that comes up in Google search for your same keywords and phrases? What’s Your USP? Before you can start marketing your business, you need to identify what your Unique Selling Proposition (USP) is. What
What Makes Your Business Different? Read More »
