Your online reputation can change from good to bad in seconds. Some time ago, a gal who’s looking for a job, Googled her name and a sad story of a little girl that was kidnapped in Europe came up. Same name, different person. She asked me, “What can I do about it?” Not easy. It’ll […]
Social Media and Your Personal Online Reputation Read More »
There are lots of keyword tools available to help you optimize your website and social media profiles with the most effective keywords for your business. The one I’ve always recommended is the Google Keyword Planner, which is part of Google Ads. Though it’s free to use, if you’ve never used it before, you have to
7 More Keyword Tools to Help Optimize Your Website Read More »
Blogging helps get you noticed as an expert in your field. The more often you blog, the more traffic you drive to your website.
Blogging 3x a week increases website traffic – here’s proof Read More »
Your online image is everything that’s on the Internet that’s associate with your business. Does your online image say “expert in your field”? Or does it say, “Clueless!”? You might that think social media is not really important, but it actually is. In reality, the consumer is searching for information, entertainment, products, and/or services when
What Does Your Online Image Say About You? Read More »
You are maybe asking yourself, “What is Content Marketing?” The short answer is blogging. Yes, blogging is the foundation for effective digital marketing, search engine optimization (SEO). Other types of content marketing like videos and podcasts count also, but they eventually end up embedded in a blog. In addition, content marketing is how you build
What is Content Marketing? Read More »
One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. Who you really don’t know is your target market. You feel your product or service is the best and the greatest. You
Social Media Marketing Strategy: Think Like Your Target Market Read More »
Google Core Web Vitals is still vitally important to a website’s performance! Have you tested your site recently? A lot of factors could affect it. Learn what you can you to improve your score and SEO. Back even before I started this business in 2011, I remember Google’s major “Panda” and “Penguin” updates. That changed
Important! What You Need to Know Now About Google Core Web Vitals Read More »
Since I’ve been working in online marketing for over 26 years now, I’ve seen well-meaning business owners attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could understand the technology?
Are you Making these Digital Marketing Mistakes? Read More »
Everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool? And what about other social media platforms like YouTube or LinkedIn? Yes, your Facebook or other social media page can serve as a website, but I don’t recommend it. Here’s why… In this
Can your Facebook Page Initially Serve as your Website? Read More »
Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these 3 free tools: Instagram, Google Business Profile, and Facebook. How one local business managed to increase Facebook reach when others were losing theirs… You may have read — and I’ve written on the subject — that due
How to Market Local Brick-and-Mortars for Success: 3 Free Tools Read More »
