Just about everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool? And what about other social media platforms like YouTube or LinkedIn? How about your own website? Yes, your Facebook or other social media page can serve as a website, but I […]
Can your Facebook Page Initially Serve as your Website? Read More »
Having a nice website and blogging regularly will drive people to your site, but how are you capturing leads? You need to turn visitors into leads and leads into sales. It takes the right call-to-action (CTA) — the right, enticing offer. Capturing Leads Needs the Right Lead Magnet This infographic from Productive and Free has
Capturing Leads that will Convert with the Right Calls to Action Read More »
You may be asking yourself, “What is Content Marketing?” The short answer is blogging. Yes, blogging is the foundation for effective digital marketing, and search engine optimization (SEO). Other types of content marketing like videos and podcasts count also, but they eventually end up embedded in a blog. In addition, content marketing is how you
What is Content Marketing? Read More »
Social Proof is the positive influence when people find out that others are doing something. What exactly does that mean? For example, one of my clients, Simply Smashing Rage Room, 8 years later, is still following my advice and giving customers who check in on Facebook and Instagram extra breakables for their rage-release session. When
What is Social Proof and Why Do You Need it? Read More »
Blog is short for “web log”. Many people have them. They can be personal, casual blogs and then there are business blogs. A personal blog can be by anyone writing about what interests them – food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard. For Business, however, it is…
What is a Blog and Why do I Need One for My Business to Succeed? Read More »
You need to keep Google happy as well as attract new visitors to your website. Blogging regularly will do this.
How Not Blogging Weekly Hurts Your Reputation Read More »
