Archive for inbound marketing

Why You Need to Use Categories and Tags in Your Blog Posts

What would you do if I told you that taking a few seconds to do something that will improve your search engine optimization, keep visitors on your site longer, increase your page views and decrease your bounce rate, you’d do it, right? I hope so. Taking just a few seconds to use categories and tags in all your blog posts will absolutely help.

Here’s why you need to incorporate categories and tags in your blog posts…

  1. Categories and tags are keywords. Google loves keywords. Especially those that are relevant to the nice fresh content that you’re writing. Those very keywords, you discovered from your research, your target audience is entering into the search box. Additionally, they’re the ones that will help you come up on the first page of Google when someone is looking for information on that topic.
  2. They help keep visitors on your site longer. When used, Categories and Tags appear on all your blog posts. When someone clicks on one of them, all the articles with that topic come up. Furthermore, it piques the curiosity of your visitor. The longer a visitor stays on your site, the higher the chances that they’ll do something, like convert into a lead or make a purchase.
  3. It decreases your bounce rate. The bounce rate is calculated by Google Analytics (you need to have this setup already). It measures how long a visitor stays on your site. If they land on your site and not see what they want, they’ll leave quickly – or bounce out. You don’t want that. Moreover, you want a bounce rate around or lower than 50%. That means if you get 100 visitors a week to your site, 50% of them stick around to read more than one blog post.

Where do I add Categories and Tags?

Categories and tags in WordPressIn a WordPress blog, they are over on the right column about halfway down the page. Choose no more than 3 categories. You can choose as many tags as are relevant to your blog article. Think of the category as the general topic of your post and the tags as the major keywords that you mention in the article.

Below Categories are the Tags. Add as many as pertinent to your post. Don’t over do it. Choosing these comes easier after you’ve done your keyword research. Always add your name and your company name to the tags. If you’re local, add your city. Think of different ways to say the same thing. Once you’ve used tags in more than one post, click on “Choose from the most used tags” and you’ll see a “tag cloud”. The ones with in the larger font are the ones that you use most often. Just click on them to add them. Saves a ton of time!

Another mistake I see people make is leaving “Uncategorized” as a category. This is an easy one-time setup fix.

WordPress Menu - Posts, Categories & TagsOver on the left menu, under Posts, click on Categories. Here you can add all the topics that you plan to blog about in advance. You can always add a category on the fly from the right menu.

WordPress Menu- settingsThen, on the left under Settings, Writing, find “Default Post Category”, and choose one of the most generic topics that describes your blog. This way if you forget to pick a category, it won’t be under “Uncategorized”. “Uncategorized” doesn’t help whatsoever – it definitely isn’t a keyword! If you have blog posts with “Uncategorized”, they’ll be automatically changed to whatever topic you indicate here.

When blogging regularly, at least weekly, and using categories and tags religiously in all your blog posts, you’ll start to see an increase in the number of page views per visit and a decrease in the bounce rate.

Have you been blogging and not using categories and tags?

You can easily add them to past blog posts by going to “All Posts” from the left menu. You’ll see a list of all your posts and columns for both categories and tags. Hover your mouse over the the post title and you’ll see links. Click on “Quick Edit” and you’ll be able to add the relevant categories and tags for that post. Click on “Edit” to open the full editing screen if you need to.

In conclusion, this is just a small part of what it takes to blog effectively. The easy-to-follow tutorials in the Social Savvy Solution Online Training Center will guide you through planning what to write about, how to blog on WordPress, how to get exposure and drive traffic to your website with social media marketing and how to see what’s working and not working each month.

For only $20 a month and you can watch all the videos at your own pace, at whatever time works for you! Cancel at any time, but you’ll see that the valuable update videos produced each month are worth every penny.

With time and practice, you’ll be blogging in less than an hour and managing your social media in 30-minutes a day! Yes, you can!

Your Social Savvy Solution Members OnlyThe expert in anything was once a beginner.

Save

Save

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

How Not Blogging Weekly Hurts Your Reputation

The purpose of blogging weekly is to keep Google happy and attract new visitors to your website who will convert to leads or clients.

What does Google want? Google wants fresh, relevant content written for the human reader.

What do your potential customers want? They want answers to their problems, information, advice or to be entertained – and the want it now!

The last thing Google or a potential customer wants to see is that your last blog post was March of 2012. OK, you may not be that bad. But even a month old is too old.

If you’re not blogging? How are people finding you?

First, if you haven’t updated your site in years, it won’t come up on Google search. Over 83% of searchers are on a mobile device. If your site is not mobile-friendly and responsive, you absolutely won’t come up. Basically, the only traffic you’re getting to your site is from someone who clicked on the link on one of the social media networks or they have your business card. Too few, I bet. Or they Googled your business name exactly. Most all business will come up for their name. But if there’s another business with a similar name, and their content is more recent, they’ll come up first. Not good.

Now, lets look at it from the potential customer’s point of view.

Frustrated potential customer who can't find content because you're not bloggingLet’s say it’s an entrepreneur looking for a contractor in a specific city because she’s opening a new business. She goes on LinkedIn and searches for “commercial contractor my city”. She sees that the 2 folks that come up are not in her network. But, they have the links to their respective websites. The searcher clicks on the links and goes to the websites. Contractor 1 has a website that looks dated – old fashioned. She clicks on About Us to read about the company, who are they, how long have they’ve been in business, etc. Then she clicks on Blog. The last article was in 2012, just text, long paragraphs and no pictures or videos. Under Portfolio, there are pictures with no descriptions. You can’t tell where the projects were, how long it took to build, was it under budget?

This happy customer found content that helps in a blog.Over at Contractor 2’s site, there are high-quality graphics with their last 3 projects on the home page. Each are linked to a blog post describing each project in detail. At the bottom are tags and categories with links to other similar blog posts by type of project. The person seeking will look for articles about projects like what she’s planning to build. She thinks, “This company has experience doing projects like the one I’m planning. I’m calling them.”

Also on their site are testimonial videos showcasing recent projects from start to finish with the happy camper client opening the door of their redone place. Yes, like the “reveal” on those home improvement shows. Ah, but before the entrepreneur makes the call, she’s going to check their Facebook page to see if there are any reviews and updates. (The first company didn’t even have a Facebook page. Oh, my!) There she finds 5, 5-star reviews. She’s sold.

Wow! That took maybe an hour. Which is how long it should take you to write a blog post.

Blogging regularly builds trust and credibility. People buy from whom they know and trust.

What should you blog about?

  • Tell Stories – people like to identify with people in stories; use pictures of people like your target audience.
  • Don’t let this happen to you! Hypothetical situations
  • FAQs – anticipate what a potential customer will be asking
  • Industry news – careful with the industry jargon, though. Remember your audience is not the expert. You are. Write for an 11-year-old.
  • Offer advice, useful information
  • Blog about what you know

Get more ideas in the blogging and content marketing class videos as a member of Social Savvy Solution! For just $20, you can watch as many videos as you want. Cancel at any time. But, I’ll be sharing updated videos each month.

Your Social Savvy Solution Members Only

 

 

Save

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

How to Simplify Marketing that is More Complicated than Ever

How Often Should You Blog for Marketing Success?I just watched a webinar on “The Future of Marketing” (this link will take you to the slides). The first presenter, Mark Schaefer made me realize that the “marketing wheel” graphic I use to explain how today’s marketing works is obsolete. Ah, the challenges of keeping up with this stuff!

Before, you wrote a blog post, then shared it on the social networks. Ideally, your target market saw the post, was enticed to click on it, which led them back to your website. Well, that kinda-sorta still works, but it seems like the social media networks, predominantly Facebook, LinkedIn, and I’ll throw in Google+, want publishers to create content just for them. They want to be the content magnets. They want the attention. So your website isn’t the center of it all anymore — the social networks want to be your source of information.

How to Simplify Marketing that is More Complicated than Ever

Source: The Future of Marketing Webinar with Mark Schaefer

What’s up with the Social Media Networks?

The social media networks are in this to make money. They rely heavily on user analytics and data. Moreover, they make changes to their platforms based on that data.

Their objective is to…

  • get people on their platform
  • keep people on their platform
  • collect personal information (yeah, I know, Big Brother)
  • then take that data and use it for advertising

What you need to do in your marketing:

You can’t get around this. To quote the Borg, “Resistance is futile. You must comply.”

  1. Go where your customers are
  2. Focus on building awareness
  3. Give people a reason to go to your website

Because content and information are so readily available — between digital media and apps — people have what they need at their fingertips.

So what’s a small business marketer to do?

  1. Now more than ever you MUST start with narrowing your target market niches. Write up personas, give them names. Get to know them. How do they use social media? What devices do they prefer?
  2. Do some research. Once you’ve narrowed down the niches, you have to study their habits. Breaking them up in to basic age groups is the first key:
    1. Under 25
    2. 25-40
    3. Over 40
  3. What are their pain points/problems that you can solve? How can you make their lives better, easier, more fun, happier, etc.?
  4. Come up with the content that gives them what their looking for — blog posts, videos, podcasts, pictures. What you choose depends on the networks they frequent and what each age group prefers.
    1. Blog posts at least 300 words
    2. Videos that you upload directly to Facebook or Facebook live videos
    3. Short Instagram videos
    4. Short opinion, motivational, inspirational or advice pieces/text accompanied by a picture
    5. Original articles for LinkedIn — especially if you’re B2B
  5. Write this all down in strategic and tactical plans.
  6. Implement the plan
  7. Monitor and measure — check your analytics monthly to see what’s working and not working. Adjust your strategic and tactical plans accordingly.
  8. Plan for the next month – set new goals and benchmarks
  9. Repeat steps 4-8 every month.

By this point you’re probably thinking, “I can’t do this!” “There’s too much!” “I just want to quit!”

That’s why I created Your Social Savvy Solution SIMPLIFIED! Marketing made simple.

Your Social Savvy Solution Simplified! Marketing made easy!Yes, I added another “S”!

If you follow the steps, in that order, you will be able to reach your target market, draw them to your website and convert them into a sale. I outline everything for you. From optimizing your website and profiles for the search engines — both Google and the social networks — to strategizing for each network — to how to measure your efforts. Each step is covered in detail. Even how and where to do research.

Best of all, it’s affordable! Just $20 gets your started! You can watch the all the videos, download all the materials 24/7. Go at your own pace, in your own time. If you’re a morning person, get up early and watch a video or two. If you’re a night owl, watch them at 1am. Whatever works for you! The individual classes are around 15-35 minutes. Everything is in a logical progression. You can view the videos covering where you feel you need more help first then check out the others later on. You have full-access to all training materials.

What’s more, there are new, updated videos each month. As the networks add new features and change things around, I’ll record both presentations and demonstration videos explaining the changes, what they mean to you and what you need to do to adapt it to your business.

Face it. In this age of modern technology, you have to go at the speed of change or definitely get left behind. It’s your choice.

Join now, stop at any time.

Your Social Savvy Solution Members OnlyThe way to get started...

Save

Save

Save

Save

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

25 Powerful Words to Generate Quality Leads [Infographic]

Marketing is about getting results. Usually that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website, but converting them from a visitor into lead and furthermore, converting that lead into a sale. That’s the bottom line, right?

You want to put these CTAs in several places in your website and blog. You website should walk a visitor directly to where you want them to go and what you want them to do. Make it easy for people to do what you want otherwise, they’re not going to it.

I came across this infographic by Barry Feldman on Social Media Today with a whole list of powerful calls-to-action (CTAs) that you can easily adapt to your business and use them to convert visitors into quality leads.

25 Powerful Words to Generate Quality Leads [Infographic]Get Creative! Spin these around to be relevant for your business.

What’s more, use them on your social media posts. Mix the CTA posts with your content posts. Make sure that the links go to landing pages. The landing pages should not have anything else on it but the offer. No sidebar, widgets, or links to other parts of your website. Nothing to distract people from doing what you want them to do — give you their email address.

Also, use these in your marketing emails. Add relevant graphics. Use a free tool like Canva.com to create ads like this one….Make 2017 Your Best Year Ever!

To make sure you get quality leads, you need to clearly define your target market, understand them and their buying habits. By the same token, your blog articles need to speak to them in language they understand. Your headlines should entice a potential customer to click on the link that you shared on your social media networks.


Related Content: It Takes Time to See Results from Content Marketing


Free Phone Consult & Social Media Audit

Save

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

Your 2017 Success Blueprint – 10 Content Marketing Truths You Need to Know

To have good SEO, you need to have good content. Content Marketing is a crucial a part of your marketing plan as are SEO and Social Media.

Here’s what you need to know and do regarding Content Marketing in 2017:

1. Video – Hotter than Ever!Video marketing is still hot!

Good content doesn’t only need to be written. In 2016 we saw Facebook Live Streaming Video take off and Facebook also admitted that Native Videos (videos uploaded directly into Facebook) get more exposure than plain posts.

To give videos an extra lift, embed them into your blog posts. The text of your blog post can be your video’s transcript, like I do with my Q&A posts.

“I think video is a megatrend, almost as big as mobile.” ~Mark Zuckerburg

What You Need to Do: Figure out how you can incorporate video into your marketing mix.

  • You don’t have do one every day. Once a month or even a couple of times a month.
  • Use your smartphone to create short how-to videos
  • Get on Facebook and do a live video from anywhere — as long as you have wifi!
  • Do a voice-over recordings of PowerPoint presentations
  • Determine which format works for you — in ease of creation and amount of views they get
  • Try Twitter live videos
  • Coming soon – Instagram live videos
  • Video Converts

In fact, when video is prominently featured on a landing page, conversion rates can go up by a whopping 80%. ~ Convince and Convert

2. Unique, High-Quality Content will be Key

Focus on quality over quantityAbsolutely – Quality over Quantity! Don’t forgo quality in order to get more content out there.

  • No fuzzy graphics — there is no excuse! You can create high-quality pictures with free online, easy-to-use graphics programs like Canva. Download free, license free, online pictures and graphics from sites that I list in this blog post. And don’t steal!
  • Proofread before you publish or post — read your blog post aloud to yourself. Even your social media posts!
  • Preview your blog posts before publishing — Do the graphics look good? Does the eye of reader make a natural progression down the page to your Call-to-Action?

What about unique?

“Most Americans are exposed to 4,000 to 10,000 advertising messages a day!” ~ Convince and Convert

What makes what you have to say or show unique? What makes you different? How is your content different from what your competition shares?

What You Need to Do: Plan out what content you’re going to create.

3. Reshare Your Content on Social Media

Resharing content can increase engagement by over 600%!

Social Media Terms Glossary & Online Marketnig Lingo Guide Free ebookSo you publish your blog post at 9 am and share it on all your social media networks at the time. Someone that logs on at 3 pm or in the evening probably won’t see it unless they have you in a Twitter list or Google+ circle; or have your posts showing first (a Facebook feature). You can manually schedule it to republish on your social networks using tools like HootSuite (ad link), Buffer or TweetDeck.

Another way to give your content extra exposure and traction is to publish it on LinkedIn’s Pulse. At the end of the post, add the line, “This post originally appeared on______” with a link to the original article on your blog. Your site still maintains the authority because there is where the post originated. Yet, on LinkedIn, you validate your expertise by showcasing what you know and how you can help people.

There’s a plugin I use called Revive Old Posts. For free, you can reshare to Twitter. With the upgraded version ($75/yr.), you can also reshare to LinkedIn and Facebook.  I think it’s worth it just to save the time of manually scheduling. You pick the time frame and you can exclude posts that are not “evergreen” or are time-sensitive.

Think of it this way, your perfect potential customer could have missed it the first time it went out!

What You Need to Do: Don’t be afraid to reshare your content.

4. Blogging – a CORE part of your Content Strategy

Blogs are rated 1 out of 5 the most trusted sources of information online.

People ignore the paid ads in Google search and go for the organic content because they know that that’s where they’re going to find the authentic answers to their questions or problems.

What You Need to Do: Read some of my articles on blogging:

Blogger and copywriter service5. Build Relationships through Your Content

“Content builds Relationships, Relationships are built on Trust. Trust delivers Revenue.” ~ Andrew Davis

Good content marketing builds relationshipsAnd this applies not to just blogs, but what you post on social media and the videos and podcasts you produce. The more you post about what you know, the more you solidify and build credibility and trust.

Even if you use direct mail, people are going to check you out online, before they hire you or buy your products. People will…

  • Google your company or brand name
  • Look at reviews not just on Google, but on Facebook and Yelp
  • Compare prices and check out your competition
  • Read more information until they are satisfied that they can trust you

People buy from whom they know and trust.

What You Need to Do: Produce good, quality content, build your following and build your email list.

6. Visual Content

Change is tough, but the alternative is obsolesenceYes, videos, but also pictures, animated gifs and infographics work. Even if you don’t sell a product, you can share inspirational and motivational quotes as well as original graphics.

B2B or B2C, you can use these two social networks to share eye-catching visuals….

Instagram:

Here are some recent Instagram stats:

  • 68% of Instagram users engage with brands regularly
  • Instagram has 58 times more engagement per follower than Facebook
  • 50% of users follow a business
  • 60% of Instagrammers say that they learn about a product or service on the platform
  • 75% of Instagrammers take action after being inspired by a post, like visiting a website, searching, shopping or telling a friend

Pinterest: “The World’s Catalog of Ideas.”

Here are some recent Pinterest stats:

  • 150 Million monthly active users
  • 67% of pinners are under 40-years old
  • Male users have grown by 150% in the past year
  • 87% of pinners have purchased a product because of Pinterest
  • 72% of pinners use Pinterest to decide what to buy offline

What You Need to Do: Go visual – figure out what will work for your business.

Make 2017 Your Best Year Ever!7. Be Impactful

Free Download: Define Your Target Market WorkbookFor content to be Effective, it must have IMPACT. In order to be impactful, your content must be MEMORABLE. To be memorable, requires that you truly Understand Your Audience (target market).

Yes, we’re back to that again. What does it mean to Understand Your Target Market?

Knowing the answers to these questions as it applies to your perfect customer…

  • What makes them happy?
  • Who do they trust for information?
  • Where are they hanging out online? In other words, which networks do they prefer?
  • What angers them?
  • What are their pain points and problems that you can solve?
  • Who influences them?
  • What are their wants, desires and dreams?
  • How is your content going to impact their lives? To Sell or Not to Sell: What is the Right Ratio on Social Media

Is your content going to try to sell them something right away even if they’re not ready to buy? Or is it going to provide useful information that they can use right away hence building trust?

People Buy from whom the Know and Trust

You need to map where the customer is in their buying journey.

  • Do they need more information?
  • Have they developed trust towards your company?
  • Can they make a decision to buy right away, or do they have more questions?

What You Need to Do: Download my free Define Your Target Market Workbook

  1. Answer all the questions as it pertains to your business whether B2B or B2C. You can have more than one target market.
  2. Create buyer personas for your defined targets.
  3. Research your target and your industry so you can understand their buying habits as well as their online media usage.

8. Create Memorable and Evergreen Content

Content that's memorable builds trustIf your business is anything like mine, you need to educate your target market in why they need your product or service; why what you have to offer is better, different, more effective, etc.

Your content can, of course, be in the form of a blog or static pages on your website, but they can also be….

  • Videos
  • Podcasts
  • Infographics
  • Social Media Posts

The objective is to build trust and credibility. You need to us Truth as a Service.

Evergreen content is anything that’s not time-sensitive, seasonal, or talking about an event or specific day. It stands the test of time. You can share it over and over again and it still is applicable. Its information is useful and solves problems that people keep having.

Give them best practices to tackle their problems. Think emotion and functionality. The folks at Copyblogger define it this way….

These special resources are in-depth examinations of a problem, solution, trend, or topic. They can help your audience find tons of information on a subject that interests them, which adds value to your blog.

Evergreen content is timeless.

What You Need to Do: Plan out your content marketing strategy.

9. Provide the AnswersYour content markeing should provide answers to the questions your target is asking.

It’s up to you to provide the answers to the questions Your Target Market Personas are asking. Are you getting it yet? You can’t answer the questions if you don’t know what they are!

I like Q&A sites like Mosaic Hub and Quora. I’m signed up to get an email every time someone asks a question in my fields of expertise. The idea is to try and be the first one to answer the question — providing the best answer. If you see that someone beat you to it and their answer is the same as yours, I give them a thumbs up and don’t bother writing the same thing. HOWEVER, this just gave you material for a blog post or a video. If people are asking it on those Q&A sites, they’re asking it also on Google and YouTube.  [Related: SEO in 2017] YouTube is the 2nd largest search engine next to its parent, Google. The most searched-for phrase on YouTube is “How to”.

What You Need to Do: Get on those Q&A sites and search for the questions pertaining to your field of expertise.

10. Make sure EVERYTHING is Optimized for Mobile!

Google Mobilegeddon 2017 is coming!I cover mobile as it relates to SEO in the previous article of this 2017 planning series.

Here are some tips to make sure you’re content can be seen on mobile devices:

  • Large enough type. No smaller that 14 pt, 16 pt is considered the best size.
  • Pictures not too large and they should be responsive – that is, they move over when viewed on a small screen so you can see the text.
  • External links (links to sites outside yours) should open to a new tab in the browsers.
  • Your mobile website should have the same content as your desktop site. What that means is that it contains all your static pages and your blog posts.
  • Make sure there are NO POPUPS in your mobile site. Starting Jan. 10, 2017, Google will block sites with popups in mobile!

What You Need to Do: Visit your site on a mobile device. If it’s not optimized, do something about it.

Free Phone Consult & Social Media Audit

Never run from a challenge! Including learning social media!

Save

Save

Save

Save

Save

Save

Save

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

Your 2017 Success Blueprint – 10 SEO Truths You Need to Apply Now!

I truly hope you’re taking this downtime to Plan and Prepare for 2017. In order to provide you with some guidance (and save you time), I’ve sifted through dozens of “2017 predictions”, “2017 trends”, “2017 must do” blog posts and articles for you. I’m dividing them into 4 posts: SEO, Social Media, Content Marketing and Marketing Strategy.

Most of these experts are no longer using the word “trends”. What’s trending implies that it’s hot for a short time and then it goes away. (That’s what they said about Facebook and you can’t say a site that gets close to 2 BILLION active monthly users is a “trend”.) These are MANDATORY if you want to be found online. Ignore these at your peril. 

Look for “What You Need to Do” under each “truth” to help you plan and prepare for 2017.

Let’s start with SEO:

1. Google will keep changing their algorithm

“Google is trying to make its algorithm a mirror image of the heart, mind, soul and needs of the customer.” ~ Seth Besmertnik in Search Engine Journal.

It’s Customer-First marketing NOT keyword-first marketing. It’s all about the Customer Experience (or CX). Which brings me back to YOU MUST clearly identify and understand your Target Market. (Download the Free Workbook). Users want to solve problems. Once you’ve identified your perfect customers’ pain points, then you can give them the content that will help alleviate them. Yes, you still have to do keyword research, but more important is target market research.

What You Need to Do: Use this free workbook to create buyer personas – for both B2C and B2B businesses. Free Download: Define Your Target Market Workbook

2. Mobile-First

Mobile will dominate desktop when it comes to searches. Google has over 80% of all mobile searches. The first Mobilegeddon happened in April, 2014. Now, the next one will be January 10, 2017. ANY website with a popup ad on their mobile version of their website, WILL BE BLOCKED! I wrote about it in this post. 

Because of Google’s “mobile-first” stance, mobile sites have to have the SAME CONTENT as the desktop site. In other words, if you have a mini-version of your site that comes up when someone is on a tablet or smartphone, with minimal content, it will lose “authority” in mobile search results. Not good.

What You Need to Do: Visit your website on a mobile device.

Is there a popup? Do you have the same content that’s on the main desktop site? If not, contact your webmaster and make sure that…

  1. Popups are removed
  2. Your contact information is easily found
  3. It’s not just mobile-friendly or mobile-responsive, but it’s your full site content that comes up

3. Local Personalized Content – “near me”

If you’re a LOCAL BRICK-AND-MORTAR business, this is important. (If you are a local consultant without an office where you want clients to go to, then skip down to #4.) People will search for things like, “gluten free bakery near me”. If your business is not in GOOGLE MY BUSINESS with your actual brick-and-mortar location, you won’t come up. However, that doesn’t mean you have to add the words “near me” in your content. No. Google bases the search results on the user’s GPS and your listing in Google My Business.

What you need to do: Go to Google My Business and make sure your listing is accurate.

4. Voice Search – “OK, Google”

This is something to consider when doing the copy (static content) on your website. People don’t talk like they write. Whether they’re using their smartphone, Amazon’s Alexa, Siri, Google Home or other voice command system, they’ll ask a question. It’s up to you to have the answer to the questions your target market is asking!

What You Need to Do: A website audit.

  1. Go through your site and read the content in your main pages. Is it compelling enough to attract a visitor and KEEP THEIR ATTENTION? Does it answer their questions?
  2. Look at your meta tag descriptions – Is the question you are answering there?
  3. Go through your blog posts – are they all optimized? Do they have have the relevant keyword tags? Are they indexed in the right category? (And that’s not “uncategorized”.) Are the titles worded in the form of a question?

The best way to figure out what your target market is asking is to get to know them.

Make 2017 Your Best Year Ever!

5. Artificial Intelligence (AI) & RankBrain

Yep. Now machines are trying to do your thinking for you. Well, think about it. Sometimes when you’re looking for something, you’re not sure what to ask. You may enter several search terms in the box before you get the answer you want. Google’s new AI, RankBrain, will come up with “people also ask” with other similar questions that you may be asking yourself. All in attempts to provide you with the best answer to your question. It’s machine learning as it applies to search. The AI has the ability to learn and categorize information to accurately match a searcher’s query.

RankBrain, an artificial intelligence algorithm, modifies the weighting of other algorithms over time to place more importance on some than others.  It also plucks out the important keywords from questions or longer searches to be able to ‘understand’ questions and answer them as accurately as possible. ~ SEMRush

Search results on Google

In searching for “business plan”, below the paid ads, was the definition as well as related questions. The top box is called a featured “snippet”.

 

Now you must be asking, “How do I get my answers as the ‘featured snippet’. Here’s Google’s answer to that question:

When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a top result as a featured snippet in the search results.

What You Need to Do: Identify the user’s intent.

What does the searcher expect to find when querying your keywords? Answers to their questions and problems. What are they asking? Use Q&A sites like Mosaic Hub and Quora to see what people are asking in your field of expertise.

6. Attract the RIGHT traffic, not just ANY traffic

Increase the right website trafficWhat good is a visitor if they’re NOT your target market? You should have Google Analytics installed on your website. Check it every month. This will give you the “bounce rate“. That’s a measurement of how long a visitor stays on your site. The right visitor will read the blog post then look for related content based on categories, recent posts and keyword tags. If someone lands on one of your web pages and sees that it’s not what they’re looking for, they’ll leave right away. The more times that happens, the higher your bounce rate will be. You want your bounce rate around 50%.

Plus, you want conversions. You want that perfect potential customer to land on your page, see what they need and grab it. You need the right calls-to-action in the right places to capture the right traffic and convert the right visitor in to a nice, warm lead. In your strategic plan, you want to think “Conversion Rate Optimization”.

A way to avoid a high bounce rate is to write for your target market with the search engine in mind. That’s in both your site’s main pages and your blog posts.

What You Need to Do: Really Understand Your Target Market

7. You can start RANKING in a few weeks

This used to take months! If you’re not on page 1 of Google search, do this:

  1. Publish relevant content — answering the questions that your target market is asking — in 3 blog posts a week
  2. Make sure you’re incorporate all of the tips listed on this page!
  3. Become active in social media,

And you can start ranking in weeks not months!

What You Need to Do: Blog 3 times a week and engage in social media.

8. Create Long-Form Content

I know many of you aren’t going to like this one. I know you struggle with coming up with 1, 300-500-word article a week never mind longer ones and more often!

What is long-form content? Well, this article is – sort of. At this point I’m at just over 1200 words*. The experts are recommending 2,000 to 4,000-word articles!

However, not just wordy articles. Offer information of INCREDIBLE VALUE. To whom? To your target market, of course! Yes, we’re back to that.

Remember, Google loves fresh content. Lots of it. Longer articles will stand out.

What You Need to Do: Write, write and write some more.

Blogger and copywriter service9. Rank for Authority in Your Field

Be known for authority in your field. All this writing will have an impact. You will rank for authority in your field. This is more than having your really nice LinkedIn profile coming up first when someone Googles your name. I love it when I ask someone, “How did you find me?” And they respond, “I Googled _________ and you came up.”

What You Need to Do: Show off your expertise and knowledge.

10. Don’t just Rely on SEO

In 2017, solely expecting SEO or search engine traffic to be the only marketing you do is recipe for failure. You can have the most optimized website, but if you’re not creating the fresh, relevant content that Google wants, AND you’re not participating in Social Media, you’re not going to get the results you need. Nothing is going to happen.

What You Need to Do: Diversify your marketing efforts by adding content marketing and social media.

11. Bonus! What still holds True

Besides the above 10 “truths”, the following aspects still apply for improved SEO:

  • Using images and video
  • Site speed – it has to load fast
  • No Flash
  • User-friendly link structure – easy to navigate
  • Links to your social media profiles
  • Sharing your pages and posts in your social media.

Free Phone Consult & Social Media Audit

Make yourself bigger to overcome challenges. Learn how to do SEO right.

Do you have any questions? Please comment below and I may use it in a Q&A video or future blog post.

Save

Save

Save

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

Intentional Branding: 5 Ways to Gain Credibility and Trust

What’s Intentional Branding? It’s one of the main factors in all marketing – no matter how large or small your business is – your brand is your image.

Platform: Get Noticed in a Noisy World

(Amazon affiliate link)

In his best-selling book, Platform: Get Noticed in a Noisy World (Amazon affiliate link), Michael Hyatt gives 5 ways to positively brand your company. You might not think that an email address or social media profile page is important, but they are. They all encompass how you come across to the world — and potential customers. It’s your online reputation!

Here are 5 ways you can make your branding intentional and put your best foot forward:

      1. Email Address: Sorry, but @aol.com, gmail.com, yahoo.com, etc., even though convenient for personal emails, for business emails, nothing beats “yourname@yourcompany.com”. An email address with your company’s URL (web address) looks more professional. Usually, email addresses are included with your website hosting plan. Use your name — it shows that there’s a real person behind the company. Use “info@” for general inquiries, however, use your name on your business card and for person-to-person communications.
      2. Email Signature: Just about all of the email programs allow you to have an email signature automatically placed at the bottom of every email message that goes out — even replies. Always, put your name, title, company name (linked to your website), a tag line, and calls-to-action including links to your social media accounts. Add a link to a promo video or special offer. You’ve got people’s attention when you’re emailing them — take advantage of that with a strong email signature. There’s no need to put your email address there, it shows in message. Putting your phone number is optional. Here’s my new email signature. (Note: I changed it after reading this book!)
        Your email signature is an easy, free to for good branding
      3. Business Cards: Yes, in this digital world, you still need business cards. Because, you never know when you will run into someone who may be interested in your product or service or could be a referral source. Always, keep some on you, in addition to, keeping the extra stash in your car.
      4. Social Media Profiles. Don’t set these up until you have your logo and your website. Think of your social media business pages as extensions of your website. Additionally, your branding must be consistent throughout. Use good, quality graphics created in the right dimensions. (Yes, all the social cover graphics – the banners – are all different sizes.)
      5. Your Company’s Website.

“This is undoubtedly the single most important branding tool you can have. It’s the first way in which most people will encounter you. It will shape their opinion of you.” ~Michael Hyatt, Platform: Get Noticed in a Noisy World (Amazon affiliate link)

In conclusion, you are in total control of your marketing and online image. Make it the best it can be!

To make it easy for you, the Branding Class, “Branding Beyond the Logo” includes everything you need to consider when branding (or rebranding) your business.

It covers:

  • The psychology of color – you’d be surprised how much the colors you choose impact buying decisions.
  • The dimensions of all the social media graphics.
  • Reputation management.

It’s part of the Social Media Success Start-up Pack. Get going on in the right direction! Grab it now!

Free Phone Consult & Social Media Audit

Related articles: Website Planning 101; Does your website have what it take to be successful; Why I Prefer WordPress

Save

Save

Save

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

Cold Calling is Dead…How to get Warm Leads

Back in the day, I used to sell fax machines when they first came out. I literally went door-to-door in office buildings telling people of this new technology that sent a document magically through the phone line. That was cold calling and I hated it. No one wants to be cold called. They are busy. They don’t want to be interrupted.

That’s why today’s “Inbound Marketing” took off so well. People prefer to search for what they want when they want or need it.

When they download the freebie on your website, they become warm leads.

They have shown some sort of interest in your product or service. It’s up to you to nurture that lead into a sale. That nurturing may take time. You don’t want to send them a generic newsletter. You want to send them a personalized email based on the answer to a question.

In this Facebook Live Wednesdays with the Wiz session, I talk about how to covert a visitor into a warm lead and how to nurture that warm lead to a hot lead, then to a sale.

Click here to download the free Define Your Target Market Workbook to get you started.

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

To Sell or Not to Sell: What is the Right Ratio on Social Media

To Sell or Not to Sell: What is the Right Ratio on Social MediaTo sell or not to sell: that is the question. What is the right ratio on social media of selling vs. non-selling posts?

Basically, it’s not all about you!

HubSpot created the 10-4-1 rule:

Out of 15 posts in any given network, 10 are other peoples’ quality content of interest to your target; 4 are your original content — blog posts or tips and only 1 is a direct sales post.

Others say 80/20; 90/10 even 95/5. Today I read that on Facebook, it’s 70-20-10. I liked the way they explained it. I couldn’t have written it better myself:

In other words, only one out of every ten posts should be one of your own blog posts. This may seem dramatic, but think about it from the perspective of your followers. If you’re only sharing your own content, then you look desperate and selfish. However, if you’re also sharing other content that your followers will find helpful, then you appear genuinely interested. And when you do share one of your own links, it holds more value. – How to Effectively Drive More Facebook Traffic to Your Blog by Stacy Roberts on Problogger.com

More of them less of you.

Put yourself in your target’s shoes. What are they interested in? Do a survey. Do some research. Once you’ve got a following on Facebook, Twitter and/or Pinterest, the analytics on these sites tell you a lot about your followers. Check them monthly. See which of your posts got the most reactions: likes, comments and/or shares. Note the type and share more of those.

They are thinking, “What’s in it for me?”

Analytics and Insights tell you about your audience. What other things are they interested in? Who else do they follow? Who do they trust for information and advice?

Serve Don’t Sell – Don’t be a Spammer

“Social Selling” is about sharing and serving NOT SELLING. People will unfollow you fast if all you’re posting is about yourself and how great you are. There has to be a balance and it may take some trial and error to find the right one.

So, what is the right ratio on social media?

These are guidelines. Again, your analytics will give you a more definitive ratio as to what your specific target audience responds to and likes. Based on your analytics, you can more clearly determine what are good, trusted sources of content; what to blog about and the right call-to-action posts that are more likely to convert a follower into a sale.

START HERE: Download the Free Define Your Target Market Workbook

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram

How Often Should You Blog for Marketing Success?

How often should you blog?

How Often Should You Blog for Marketing Success?

Your website & blog is the center of your marketing – learn how to do it right!

Basically, the more often you blog, the more traffic you drive to your website.

  1. Your blog should be part of your website.
    That’s why I recommend WordPress.
  2. Your website should have a call-to-action where you capture leads. Turn visitors into leads then leads into sales.
  3. Have both strategic and tactical plans along with an editorial calendar.
  4. Monitor and measure what’s working and what’s not working. Check your analytics and insights monthly.

Watch this Facebook Live video on where explaining How Often Should You Blog…

Start with clearly defining your target market(s) with this free workbook. Click here to download.

 

Save

Save

Save

Follow us!

Facebooktwittergoogle_pluspinterestlinkedinrssyoutubeinstagram