inbound marketing - AZ Social Media Wiz

25 Powerful Words to Generate Quality Leads [Infographic]

Lead Conversion, Lead Generation, Social Media Marketing / Giselle Aguiar

Marketing is about getting results. Usually, that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website, but converting them from a visitor into a lead. Furthermore, nurturing leads into a sale. That’s the bottom line, right? Learn how to generate quality leads… What are good calls-to-action (CTAs) […]

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Wooden letter tiles spelling 'Blog Post' on a wooden background, ideal for online media concepts.

Why You Need to Use Categories and Tags in Your Blog Posts

Blogging, Marketing Strategy, SEO / Giselle Aguiar

What would you do if I told you that taking a few seconds to do something that will improve your search engine optimization (SEO), keep visitors on your site longer, and increase your page views, you’d do it, right? I hope so. Taking just a few seconds to use categories and tags in all your

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The Pinterest Difference: Why You Shouldn’t Ignore It!

Pinterest, Social Media Marketing / Giselle Aguiar

The two most misunderstood social media networks are X (formerly Twitter) and Pinterest. If you’ve watched any of my older videos or taken any of my social media marketing classes, I liken the social networks to cars. X is like a sports car – fast, newsy, it’s life in 280 characters or less. It’s great

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What is the Right Selling Ratio on Social Media?

Social Media Marketing / Giselle Aguiar

To sell or not to sell: that is the question. What is the right selling ratio on social media? That is, the ratio of selling vs. non-selling posts? Seriously, think about it. When you’re on social media, you don’t want to see ad after ad, after ad, after annoying ad, right? Yet, that’s what businesses

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How Often Should You Blog for Marketing Success?

Blogging, Marketing Strategy / Giselle Aguiar

Blogging, especially now in the age of the AI Search evolution, is a vital function of your business. As part of your content marketing, blogging should be strategically included in your overall marketing plan. Why do you need to blog regularly? Here are the benefits of blogging… How do you make the blog work? Basically,

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Should you outsource your social media marketing?

When Outsourcing – Keep it Local

Social Media Marketing / Giselle Aguiar

Sure, you want to save money, but outsourcing outside of the U.S. may cost you big time in the long run! What am I talking about? Outsourcing your website, graphics, blog, and/or social media design/implementation services. It starts with your marketing budget. It’s tight, but you know you have to have an online presence with

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target market - focus on people first in your online marketing

What’s Your NICHE? And Why You Need One

Marketing, Social Media Marketing / Giselle Aguiar

If you try to reach everyone, you’ll reach no one. You need to determine and clearly define who your target niche is. Obviously, you can have more than one target market niche (market). They could even be both B2C AND B2B. Who’s Your Niche? If anyone can buy your product or service, then no one

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What Does Your ONLINE IMAGE Say About You?

Branding, Social Networks, Websites / Giselle Aguiar

Your online image is everything that’s on the Internet that’s associated with your business. Does your online image say “expert in your field”? Or does it say, “Clueless!”? You might think social media is not really important, but it actually is. In reality, the consumer is searching for information, entertainment, products, and/or services when they

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Customer Service and Social Media: Are You Losing Sales?

Customer Service, Social Media Marketing / Giselle Aguiar

Since the start of the social media marketing revolution, customer service has been real-time. People are likelier to tweet a question or post a complaint on Facebook before picking up the phone. Seriously, when was the last time you talked to a live person when calling customer service or tech support? At least within the

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Social Media Marketing Strategy: Think Like Your Target Market

Inbound Marketing, Internet Marketing, Social Media Marketing, Social Networks / Giselle Aguiar

One of the stumbling blocks that many small businesses face when delving into social media marketing is that they’re too attached to their business. You know your product, service, or industry inside and out. Who you really don’t know is your target market. You feel your product or service is the best and the greatest.

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