It seems like everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool? Yes, your Facebook page can serve as a website, but I don’t recommend it. Here’s why… You’re limited on what you can enter in the “about” section of your Facebook… Read more Can your Facebook Page Initially Serve as your Website?
Someone once asked me, “Are there any businesses that don’t need to be on social media?” I answer the question in this video: You don’t need to be on Social Media if….. Your only client is the government You’re a wholesaler and you have all the clients you need You’re a dog walker who has… Read more Video Q&A: Is There a Business that Doesn’t need to be on Social Media?
Do you have a video strategy? Why is Video so Hot? Video entertains, informs and educates. YouTube is the 2nd largest search engine next to Google with the most searched-for term being “how to”. So what’s stopping you from doing videos to promote your business? You also have to have a video strategy for Instagram,… Read more How to Develop Your Video Strategy
Credibility: the quality of being trusted and believed in Today’s marketing is not about tooting your own horn. It’s not about telling the world how great you are. It’s not a sales pitch either. It’s about building trust and credibility. People buy from those whom they know and trust. They also rely on the opinions… Read more Building Credibility: Why Should I Buy Your Product or Service? [Infographic]
Do you even have a niche? If anyone can buy your product or service, then no one will – unless you identify your target! Who’s your perfect customer? You need to create a target market persona. Give the person a name. Define everything clearly. Demographics: Age Gender Children/Family Culture/Race Location – local, national, global Income… Read more What’s Your Niche? And Why You Need One