In today’s digital marketing everything from websites to social media profile pages need to be optimized for SEO — search engine optimization. Besides Google having over 80% of both desktop and mobile searches, each of the social networks has their own powerful internal search engines. You need to figure out what YOUR TARGET MARKET is… Read more How to Use the Google Keyword Tool for SEO
Social Proof is the positive influence when people find out that others are doing something. What exactly does that mean? I’ve been checking-in on Facebook every time I go to my chiropractor. Besides giving him a great review, I’m letting people know that he’s helping me feel better with every check-in. The other day, a… Read more What is Social Proof and Why Do You Need it? [Infographic]
What would you do if I told you that taking a few seconds to do something that will improve your search engine optimization, keep visitors on your site longer, increase your page views and decrease your bounce rate, you’d do it, right? I hope so. Taking just a few seconds to use categories and tags… Read more Why You Need to Use Categories and Tags in Your Blog Posts
You need to keep Google happy as well as attract new visitors to your website. Blogging regularly will do this.
I just watched a webinar on “The Future of Marketing” (this link will take you to the slides). The first presenter, Mark Schaefer made me realize that the “marketing wheel” graphic I use to explain how today’s marketing works is obsolete. Ah, the challenges of keeping up with this stuff! Before, you wrote a blog… Read more How to Simplify Marketing that is More Complicated than Ever