Jim Averyt, owner of Fix My RV, a mobile RV repair service based in Peoria, AZ, attended my social media marketing seminar at the Peoria Chamber of Commerce’s Expo a few years ago. They were in need of some inbound marketing assistance. When I met with them, I saw that Jim and his wife Barb,… Read more Fix My RV – An Inbound Marketing Success Story
SEO – Search Engine Optimization Simply put, SEO is optimizing your website so it comes up in first page of the search engines for specific keywords or phrases related to your business and what you have to offer. Here’s some other SEO/Internet industry jargon defined: SERP – Search Engine Results Page – The page that… Read more What is SEO?
Does your online image say “expert in your field”? Or does it say, “Doesn’t know what they’re doing!”? You might that think social media is not really important, but it actually is. The consumer is searching for information when they need or want it. What do they see when they stumble upon your Facebook business… Read more What Does Your Online Image Say About You?
One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. You feel it’s the best and greatest. You think your website is gorgeous, your social media pages are cool and your marketing… Read more Social Media Marketing Strategy: Think Like Your Target Market
You maybe asking yourself, “What is Content Marketing?” The short answer is blogging. Yes, blogging is the foundation for inbound marketing, search engine optimization (SEO) and it is how you build your following on the social media networks and grow an email list. Blogging connects you to your target audience and positions you as an… Read more What is Content Marketing?