This is a classic post, but it’s still VERY relevant! I once did a consult for an auto repair shop in the Phoenix Valley. He had poor SEO and needed to boost the business to his local, brick-and-mortar shop. He had some social media profiles setup, but had no idea what to do with them. […]
An SEO Tale of 2 Auto Repair Shops Read More »
LinkedIn is a powerful networking tool for both jobseekers and businesses, but there are rules to follow. There are things that you just don’t do. LinkedIn is the Facebook for professionals and it’s nothing like Facebook.
12 LinkedIn Dos and Don’ts Read More »
Since the start of the social media marketing revolution, customer service has been real-time. People are likelier to tweet a question or post a complaint on Facebook before picking up the phone. Seriously, when was the last time you talked to a live person when calling customer service or tech support? At least within the
Customer Service and Social Media: Are You Losing Sales? Read More »
Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing social media marketing without checking your analytics and insights? During the first week of each month, you should review the previous month’s analytics on your website, as well as, the insights
Why You Should Care About Analytics and Insights Read More »
One of the stumbling blocks that many small businesses face when delving into social media marketing is that they’re too attached to their business. You know your product, service, or industry inside and out. Who you really don’t know is your target market. You feel your product or service is the best and the greatest.
Social Media Marketing Strategy: Think Like Your Target Market Read More »
Video is hot! People are more likely to sit and watch a video than to read an article.
Video Testimonials – A Great Digital Marketing Tool Read More »
Since each social network has a different audience, you need to consider the type of company you are to better reach you target market. Is your company more Business-to-Business (B2B) or Business-to-Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end consumer, then you’re B2B.
B2B vs B2C Which Social Network Should You Use? Read More »
What does an “effective website” or “results” mean to you? That’s it! The bottom line – more sales! Unfortunately, many small business owners only have a really nice online brochure that doesn’t come anywhere near being an effective website. And, guess what? It’s not your fault. It’s another case of not knowing what you don’t
3 Elements of an Effective Website that Produces Results Read More »
You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.
How & What Should I Post on Social Media to Get Results? Read More »
Blogging helps get you noticed as an expert in your field. The more often you blog, the more traffic you drive to your website.
Blogging 3x a week increases website traffic – here’s proof Read More »
