Many marketers make the mistake of jumping into blogging, posting, and/or advertising on social media without considering who their target market is and what they want or need. Obviously, you must think about the customer and not about what you want to sell or what you like. When a potential customer lands on your website,
Why is it Important to Focus on What Your Target Market Wants? Read More »
Branding in today’s digital age is way more than just having a nice logo, a catchy tagline, and a pretty website. I’ve been doing Internet marketing since 1995, and I’ve seen lots of “brands” come and go. Some do well, and some fail miserably. Whether you’re just starting or your business needs a new look,
Video: How to Use BRANDING and Color for Your Online Image Read More »
Technology – you can’t live without it, and sometimes it just doesn’t work as it should. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with Sendible, and one time she emailed
When Digital Marketing Technology Doesn’t Work Right Read More »
![25 Powerful Words to Generate Quality Leads [Infographic]](https://azsocialmediawiz.com/wp-content/uploads/power-words-ad.png)
Marketing is about getting results. Usually, that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website, but converting them from a visitor into a lead. Furthermore, nurturing leads into a sale. That’s the bottom line, right? Learn how to generate quality leads… What are good calls-to-action (CTAs)
25 Powerful Words to Generate Quality Leads [Infographic] Read More »
The two most misunderstood social media networks are X (formerly Twitter) and Pinterest. If you’ve watched any of my older videos or taken any of my social media marketing classes, I liken the social networks to cars. X is like a sports car – fast, newsy, it’s life in 280 characters or less. It’s great
The Pinterest Difference: Why You Shouldn’t Ignore It! Read More »
Blogging, especially now in the age of the AI Search evolution, is a vital function of your business. As part of your content marketing, blogging should be strategically included in your overall marketing plan. Why do you need to blog regularly? Here are the benefits of blogging… How do you make the blog work? Basically,
How Often Should You Blog for Marketing Success? Read More »
What is the best platform for websites? Here’s why I prefer WordPress and have been using it for over 16 years.
Why I Prefer WordPress for Websites Read More »
No matter what technological advances change HOW we do social media marketing, the marketing basics stay the same. I’ve seen many small businesses make digital marketing mistakes in my 30+ years of digital marketing experience. It behooves you to understand how these 9 “Ps” work together. The 9 Ps of Social Media Marketing Where do
The 9 Ps of SOCIAL MEDIA Marketing for Business SUCCESS Read More »
Competition. Like it or not, when it comes to marketing, you are always competing with someone for the valuable dollar in your target market’s pocket. You may be blessed to have little, even no direct competition, but what else are you competing against? Moreover, you can be in a highly competitive field or industry. In
What You Need to Know to Beat the COMPETITION Online Read More »
How do you measure your marketing success (or failures)? How do you know if your marketing efforts are working? What’s nice about today’s digital marketing is that we have access to a lot of data for free. Monthly, you must track your marketing efforts and review your data. Don’t get nervous. You don’t need a degree in calculus
How to Measure Your Social Media Marketing SUCCESS ROI or KPI? Read More »
