Internet Marketing

What You Need to Know to Beat the Competition Online

Beating the competition

Competition. Like it or not, when it comes to marketing, you are always competing with someone for the valuable dollar in your target market’s pocket. You may be blessed to have little, even no direct competition, but what else are

The Importance of Focusing on What Your Target Market Wants

The Ford Edsel was what Ford wanted to sell not what consumer wanted to buy.

A mistake many marketers make is jumping into blogging and posting or advertising on social media without considering who their target market is and what they want or need. It’s crucial that you think about the customer and not on

Why You Should Care About Analytics and Insights?

Analytics

Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing social media marketing without checking your analytics and insights? During the first week of each month

What is SEO? Updated!

SEO - Search Engine Optimization

Simply put, SEO or Search Engine Optimization is optimizing your website so it comes up in first page of the search engines for specific keywords or phrases related to your business and what you have to offer. Google Owns Search Google

How to do You Measure Your Social Media Marketing Success ROI or KPI?

How to Measure Your Marketing Success in 2019

How do you measure your marketing success (or failures)? How do you know if your marketing efforts worked?  What’s nice about today’s digital marketing is we have access to a lot of data – free. It’s imperative that you track your marketing

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