Since each social network has a different audience, you need to consider the type of company you are to better reach you target market. Is your company more Business-to-Business (B2B) or Business-to-Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end consumer, then you’re B2B. […]
B2B vs B2C Which Social Network Should You Use? Read More »
What does an “effective website” or “results” mean to you? That’s it! The bottom line – more sales! Unfortunately, many small business owners only have a really nice online brochure that doesn’t come anywhere near being an effective website. And, guess what? It’s not your fault. It’s another case of not knowing what you don’t
3 Elements of an Effective Website that Produces Results Read More »
Your online image is everything that’s on the Internet that’s associated with your business. Does your online image say “expert in your field”? Or does it say, “Clueless!”? You might think social media is not really important, but it actually is. In reality, the consumer is searching for information, entertainment, products, and/or services when they
What Does Your Online Image Say About You? Read More »
You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.
How & What Should I Post on Social Media to Get Results? Read More »
Blogging helps get you noticed as an expert in your field. The more often you blog, the more traffic you drive to your website.
Blogging 3x a week increases website traffic – here’s proof Read More »
Events are fun to plan and one thing’s for sure, you want the event to be successful. The last thing you want is to spend time planning the party and no one shows up. I’ve enjoyed helping several clients promote grand openings, conferences, and concerts. Whatever your event might be — a seminar, webinar, open
How to Promote Events Using Social Media: Before, During & After Read More »
How do you measure your marketing success (or failures)? How do you know if your marketing efforts worked? What’s nice about today’s digital marketing is we have access to a lot of data – free. You must track your marketing efforts and review your data monthly. Don’t get nervous. You don’t need a degree in calculus or statistics to
How to do You Measure Your Social Media Marketing Success ROI or KPI? Read More »
The social media offers are so tempting! Offers like “I will promote Your Website, Blog or Anything 20,000,000 Members On Facebook Twitter for $5″ or ” I will add 32000 Twitter or Instagram followers or 6000 Facebook likes for $5″ — seem too good to be true and they are! You do not want to
Taking Shortcuts in Social Media will Hurt in the Long-run Read More »
Success means different things to different people. Successful social media marketing means increased sales, exposure, and repeat customers. What do you Want to Accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics — and they have to be SMART goals. I see too
Successful Social Media Marketing Starts with Goals and Metrics Read More »
Since I’ve worked in online marketing for over 29 years now, I’ve seen well-meaning business owners attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could understand the technology? Were
Are you Making these Digital Marketing Mistakes? Read More »
