The Importance of Focusing on What Your Target Market Wants

The Ford Edsel was what Ford wanted to sell not what consumer wanted to buy.

A mistake many marketers make is jumping into blogging and posting on social media without considering who their target market is and what they want or need. It’s crucial that you think about the customer and not on what you want to sell or what you like. It Takes Vision It’s not a vision of… Read more The Importance of Focusing on What Your Target Market Wants

What You Need to Know about SEO for 2020 and Beyond

Uncover SEO secrets

What’s in store for your website’s search engine optimization (SEO) for 2020 and beyond? The first thing you need to realize is that Google still owns search¬†and we have to live with it. According to¬†Statcounter, in North America, they now have over 89% of all searches. (Globally, they have over 92%) These were last years… Read more What You Need to Know about SEO for 2020 and Beyond

Successful Social Media Marketing Starts with Goals and Metrics

finding customers

Success means different things to different people. Successful social media marketing means increased sales, exposure and repeat customers. What do you Want to Accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics — and they have to be SMART goals. I see too… Read more Successful Social Media Marketing Starts with Goals and Metrics

Does the Ratio of Twitter Followers to Following Matter?

Does the ratio of Twitter followers to following matter?

Yes, the Ratio of Twitter Followers to Following Matters and here’s why…. There are 5 Different types of Twitter Users: Newsmakers – more followers than following Information gatherers – following a lot of people, few followers, not tweeting much Relationship builders – even ratio of followers to following Spammers, jerks, trolls, bots, fake accounts &… Read more Does the Ratio of Twitter Followers to Following Matter?

An SEO Tale of 2 Auto Repair Shops

An SEO Tale of 2 Auto Repair Shops

I once did a consult for an auto repair shop in the Phoenix Valley. He had poor SEO and needed to boost the business to his local, brick-and-mortar shop. He had some social media profiles setup, but had no idea what to do. I did a Google search for “auto repair _____ (his city)”. His… Read more An SEO Tale of 2 Auto Repair Shops