Running your own business is tough. You get busy juggling different tasks and wearing different hats. However, if you let the marketing ball drop, you will see business drop. And you don’t want that. If you’re like me, a “solopreneur” — working by yourself — or you have a small staff. In any rate, when […]
How to Keep your Digital Marketing Going if you get Busy Read More »
In the Phoenix area and the Sonoran Desert, May is when the Saguaro Cacti bloom. They have to be well over 40 or 50 years old before they bloom! Besides Mother’s Day, and Memorial Day, what else will be trending on social media in May? May Observance and Awareness Days I publish this every month
What’s Trending in May! Mother’s Day & More! Read More »
April 1995 marked 30 years that I’ve worked in digital marketing. I’ve seen it all! Well-meaning small business owners especially attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could
Are you Making these Digital Marketing Mistakes? Read More »
Unfortunately, many business owners ignore social media — especially Facebook and X (formerly known as Twitter) — specifically when it comes to customer service. One of my clients opened a “rage room” in Tempe. When he first opened, someone wanted to book a party and had a question. The contact form on the website gave
Why Social Media is Important for Customer Service Read More »
With so much fake and misleading news on social media (even Google Ads), who do you believe? Better yet, how do you, as a small business owner, build trust and credibility, promote your business, and stand out amid all the online chatter? Furthermore, how do you avoid or work around when Google or a social
Building Trust & Credibility in a World of Fake News Read More »
Many times, I come across content that is so good and timely that I say, “I couldn’t have done it better myself!” In this post, I’m featuring a webinar presented by the Arizona Commerce Authority (ACA) Small Business Bootcamp with my good friend, Taylor Wellman of Financial Potion. I’ve known Taylor for years, and I
Video and Social Media Marketing Distribution Roadmap Read More »
LinkedIn is a powerful networking tool for both jobseekers and businesses, but there are rules to follow. There are things that you just don’t do. LinkedIn is the Facebook for professionals and it’s nothing like Facebook.
12 LinkedIn Dos and Don’ts Read More »
How is your business different from the other guy, down the street who does what you do? Or the other business that comes up in Google search for your same keywords and phrases? What’s Your USP? Before you can start marketing your business, you need to identify what your Unique Selling Proposition (USP) is. What
What Makes Your Business Different? Read More »
Besides St. Patrick’s Day and March Madness, what else is happening in March? Here are national and global observance and awareness days which will more than likely be trending on Twitter. These are just some of the observance and awareness days. For the full list, visit these sites: These calendars offer some links to details
What’s Going to Be Trending Online in March Read More »
Every business that is going to market itself on social media needs a cohesive, strategic plan. Marketing on social media without a plan is like driving a Ferrari in first gear! There are certain steps you need to take to have an effective social media strategy. If you jump in without a strategic plan, you’ll
Get the Most from Your Social Media Marketing with a Detailed Strategic Plan Read More »
