How do you measure your marketing success (or failures)? How do you know if your marketing efforts are working? What’s nice about today’s digital marketing is that we have access to a lot of data for free. Monthly, you must track your marketing efforts and review your data. Don’t get nervous. You don’t need a degree in calculus […]
How to Measure Your Social Media Marketing Success ROI or KPI? Read More »
The main social media networks, Facebook, LinkedIn, Twitter, X, Pinterest, TikTok, and YouTube, each have very powerful internal search engines and algorithms that rival Google. Here are some easy tips to help you optimize your social media profiles to get found when someone is searching for what you have to offer. Furthermore, the AI search
Get Found On Social Media – they’re as Powerful as Google Read More »
Can you believe there are only 3 more months left in 2025? This year, AI search will seriously affect the holiday sales season and change how people search and shop online. This requires a different content marketing strategy. Now is the time to strategize for your holiday sales season! If you fail to plan, you
Take Advantage of What will be Trending in October Read More »
Do you find that thinking about marketing your business using social media networks is overwhelming? Don’t feel bad. You’re in a big boat with many other small business owners. So many social media networks to choose from! Which ones do you need to be on to get cited in the AI search tools? What you
So many Social Media Networks! Which are Best for Exposure? Read More »
Do hashtags still matter in social media posts? Yes, they do! But their use and effectiveness have changed over the years. All of the social media networks use them — even YouTube and Pinterest! Use them consistently to brand your social media posts. Naturally, it helps to have a strategy. You can create your own
Videos: Do Hashtags Still Matter? What You Need to Know… Read More »
Search Engine Optimization (SEO) – everyone with a website wants it. Yet, it can sometimes be elusive if not done properly. Furthermore, what about the AI search bots? How are they going to pick up your site when someone asks them a question that you can answer? Now, I am assuming that you have a
How to get AI-SEO for a new Website or a Neglected One? Read More »
There’s been a lot of hot “breaking news” lately on social media. However, especially on X (formerly Twitter), I still see observance or awareness days trending, and even though Elon Musk made significant changes, what’s trending hasn’t changed. These are also great topics for timely blog articles for exposure and to draw traffic to your
How to Gain Exposure with what will be Trending in September Read More »
What do you want to be known for? In other words, what’s your brand? Your Personal Brand is your Reputation When you step into an elevator with another person — a stranger, wouldn’t it be nice if that person said, “Hey aren’t you the _____ lady/guy?” That happened to me some time ago. “Aren’t you
How to Create Your Online Brand with Social Media Read More »
So you want to start an eCommerce business. Or maybe you’re already delving into the depths of an eCommerce site. Either way, here are several tips on how to be successful, whether it’s your main source of income or a side hustle. Pros and cons of eCommerce businesses: Pros: Cons: The next question is, where
What You Need to Know about eCommerce Read More »
For retailers, it’s back-to-school time. So, besides that, what’s going to be trending on X (formerly Twitter) (and the other social networks) in August? How to Use this List to Take Advantage of What’s Trending “Month” observances usually trend the first week, however, you can use it during the whole month. The “week” observances usually
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