Technology – you can’t live without it and sometimes it just doesn’t work like it should. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with Sendible and one time she emailed […]
When Digital Marketing Technology Doesn’t Work Right Read More »
What would you do if I told you that taking a few seconds to do something that will improve your search engine optimization (SEO), keep visitors on your site longer, and increase your page views, you’d do it, right? I hope so. Taking just a few seconds to use categories and tags in all your
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“My online marketing isn’t working! I have a website, but I’m not getting any sales (or generating any leads)! What am I doing wrong? I need to drive traffic to my website!” I hear this all the time. As a small business owner, you know that having a website is important. Furthermore, it’s way more
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I was once asked, could my Facebook business page serve as my website. No. Your website is yours. Social media profiles should be your backup in case your site goes down. And it’s a way to drive people to your website. You have zero control over what happens on Facebook or the other social networks
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Let’s start with why you need to blog regularly. Here are the benefits of blogging… Making the Blog Work Basically, the more often you blog, the more traffic you drive to your website. How often should you blog? First, if you haven’t blogged in a while or you have a brand new website, you should
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Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. You want to be found when people are searching for what you have to offer. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and
What is Inbound Marketing? Get Found Online Read More »
Sure you want to save money, but it may cost you big time in the long run! What am I talking about? Outsourcing your website, graphics, blog and/or social media design/implementation services. It starts with your marketing budget. It’s tight, but you know you have to have an online presence with a website and social
When Outsourcing – Keep it Local Read More »
You’ve probably heard me mention or write about the 7 Ps of social media marketing. Well, I heard of 2 more to add to the list! The first two “Ps” are the new ones. But I have to tell you, with all the mistakes I see small businesses making out there, you need to understand
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Remember back in the day when you walked by a newsstand and were stopped by a headline on the front page? More than likely, you bought the paper to read the article. That’s how newspapers depended on sales – the sensationalism of their headlines. That still holds true today, however, now more than ever this
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This is how to use the New Twitter organically to gain exposure & SEO. I added the word “organically” to the title — which means free — that is un-paid marketing. A small business owner can spend a lot of money doing marketing online and not get the results they want. Thus, my purpose is
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