social media marketing Archives - Page 2 of 9

The AI Evolution in Digital Marketing: Strategies on How to Adapt & Adopt

Video: The New Evolution in Digital Marketing: Strategies on How to Adapt & Adopt

Digital Marketing is in the midst of AI evolution with the eruption of Artificial Intelligence — AI offers time-saving tools not just for search, but for content creation, and marketing planning. In this video, you will discover strategies on how to adapt and adopt in this AI-driven world. Watch this Video on the New AI […]

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Carve out the Time to do Your Marketing Successfully

When business owners — no matter what size their business is — discover how much time is involved in doing their own marketing, they say, “I don’t have that kind of time!” I feel your pain. Not only do I have to run my business and do stuff for clients, but I’ve got to record

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When is the Best Time to Post on Social Media?

Content Marketing, Social Media Marketing / Giselle Aguiar

I was recently asked this question on Quora: “What’s the Best Time to Post on Social Media?” What’s the answer? It depends on your target audience — who they are and where they’re located. Who is your target audience on social media? Each social media network is different as are their users and why they’re

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target market - focus on people first in your online marketing

What’s Your Niche? And Why You Need One

Marketing, Social Media Marketing / Giselle Aguiar

If you try to reach everyone, you’ll reach no one. You need to determine and clearly define who your target niche is. Obviously, you can have more than one target market niche (market). They could even be both B2C AND B2B. Who’s Your Niche? If anyone can buy your product or service, then no one

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What Does Your Online Image Say About You?

Branding, Social Networks, Websites / Giselle Aguiar

Your online image is everything that’s on the Internet that’s associated with your business. Does your online image say “expert in your field”? Or does it say, “Clueless!”? You might think social media is not really important, but it actually is. In reality, the consumer is searching for information, entertainment, products, and/or services when they

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Marketing on Social Media with no Tactical Plan is Wasted Effort

Business Plan, Social Media Marketing / Giselle Aguiar

Have you ever planned a big trip? I’m talking about a longer-than-a-weekend vacation or a major relocation trip. It takes a good tactical plan to make the trip enjoyable and worry-free. Back in the mid-’80s, I had the opportunity to spend 21 days traveling by myself through Italy. I’d been working on an Italian cruise

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Planning Your Social Media Marketing is an Important Step for Success

Business Plan / Giselle Aguiar

Ben Franklin said it first, and it still holds true for every business. Planning anything you do in business is crucial, and that includes your marketing! “If you fail to plan, you are planning to fail!” Ben Franklin Here’s another one that anyone who’s served in the military should know… “Strategy wihtout tactics is the

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Elevate Your Video Marketing with These Updated Creative Ideas

Video Marketing / Giselle Aguiar

Video marketing is the best thing that you can do to promote your small business. Today’s cell phones and apps combined provide easy ways for you to use video to get extra exposure. And it’s not just on YouTube! You can share the same video in many different places, including your website! See, video is

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Is the Content You’re Creating Effective or Just Noise?

Content Marketing / Giselle Aguiar

Some once said, “Content without a strategy is just noise.” Wow. So, are the blog posts or videos that you’re producing good content of true interest to your target, or are they adding more noise in a noisy world? Is what you’re writing or creating what you think your target would be interested in or

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Can Your Business Survive without Social Media Marketing?

Social Media Marketing / Giselle Aguiar

Social Media Marketing can be overwhelming — especially if you’re not very tech savvy, creative or just clueless. What will happen if you don’t start — or continue — marketing your business on social media? Or do you think you don’t NEED it? Well, if your Business needs to find New Customers, YES, you need

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