Archive for WordPress

How to Measure Your Social Media Marketing with Analytics

Social media marketing analytics and insights are your friend! They play a crucial role in your marketing success. Basically, they tell you what’s working and not working. Each of the social media networks has their own analytics or insights. Moreover, they give you data — information about your followers or fans to help you market to them more effectively. Here are all the analytics classes.

Note: These are advanced classes! You should go through the individual network classes first!

First an overview of the information available to you and then below are some of the individual networks and where to find their analytics and insights. Some networks offer better analytics than others.

Analytics 104: An Overview


Class notes: https://azsocialmediawiz.com/wp-content/uploads/Analytics104.pdf 

Facebook Insights:

Facebook Insights tell you the demographics of your fans, where they’re located, what posts got the most engagement, even the best time to post.

Pinterest Analytics:

Pinterest Analytics tell you a lot about your followers and which of your pins got noticed and saved. It also gives you info on what else your followers like as well as data from anything pinned from your website.

Twitter Analytics:

Similar to Pinterest, Twitter tells you a lot about your followers: where their located, what else interests them and which of your tweets got the most engagement.

WordPress JetPack Site Stats:

WordPress JetPack site stats tell you how many people visited your website or blog, where they came from and which posts or pages were most popular.

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Video: How to Blog on WordPress for Exposure and SEO

This class shows you how easy it is to blog on a WordPress website. How to optimize each blog post for the search engines (SEO), add pictures, tags, categories and keywords. Learn how to blog effectively and save time!

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Website Planning 101: Important Things You Need to Think About

Website planning 101Website Planning 101 – you have to start somewhere. Might as well start it right!

Are you a start-up in the first stages of planning your marketing including your website and social media?

Do you have an old site that needs to be revamped?

Is your current site not working for you and you want to start from scratch?

Watch this video with Kerry Townsend of SonFisher Web Studios as he explains everything you need think in Website Planning 101:

Things to consider in website planning:

  • domain name/URL
  • branding, color scheme
  • WordPress
  • the visitor
  • navigation
  • calls-to-action (CTAs)
  • pages
  • blogging
  • social media
  • search engine optimization (SEO)
  • competition
  • products or services
  • contact form
  • and much more!

Where do you start?Social Media Marketing Start-up Package

Start here with our Social Media Success Startup Pack. It’ll get you going on the right foot. Even if you’ve been trying it for a while and are frustrated, this will help you get a fresh start.

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5 Tips for Getting Traffic to Your Website

You’ve built your website. It’s gorgeous. Now how do you get people to visit it? Better yet, how do you get potential customers to visit it? Getting traffic to your website takes effort including creating compelling content regularly, like blogs and videos, and being active in social media.

Clearly define your target marketFirst you need to clearly define your target market (Get a free Workbook here).

Picture your perfect customer. That’s who you want to attract. That’s who you’re going to write content for and who you want to please. What do they want to know? Answer their questions.

Next you have to plan out what type of content you’re going to create:

  • Blog posts
  • Videos
  • Podcasts
  • Graphics

Take into consideration, besides your target, you or your team’s talents and skills. The easiest and quickest form of content is blog posts. Blogging is the fresh, relevant content that the Google search engine is looking for. Videos take a bit more planning, but today with tools like Vine, Instagram and your cell phone, you can quickly create short marketing videos. (We have a class each month on how to do them. Check our schedule for the next one.) Podcasting is audio recordings. You need a channel to broadcast on. Graphics can be pictures or infographics with informative data. You should blog optimally 3x a week to really drive traffic to your site – no fewer than once a week!

You can easily share someone else content by embedding it into your blog post, which will also save time. You’re not stealing the content, but sharing it. Always give proper credit and attribution unless it’s a free-use, public-domain graphic. Site the source and link to it. (This actually helps with SEO as a relevant external link.)

Third, you need to distribute the content or promote it using social media.

Share your blog posts instantly with the free WordPress tool, JetPack. One of those should always be Google+. Everything shared publicly on G+ gets indexed in the Google search engine. Pin any pictures or videos from your blog page to Pinterest. The link to the page goes with it so when someone clicks twice on the pin, they go to your site (also helps with SEO). Share it more than once. Schedule it out with tools like HootSuite a week or so later.

Then, monitor and measure. Every month, you need to review your site statistics:

  • Which sites brought you the most visitors?
  • Monthly visitor count should be steadily increasing month after month if you are following the steps noted above. You’ll notice that if you skipped a week of blogging, your visits went down.
  • Which posts and pages were the most popular? Write more like those.
  • WordPress.com advanced sites stats or Google Analytics can give you even deeper statistics like how long visitors stayed on your site, the bounce rate – if they came and left immediately, and page views.

The longer a visitor stays on your site, the higher the chance they’ll take some action.

Always have some sort of Call-To-Action (CTA). The best thing is a freebie where they have to enter their email address to get it. This converts a visitor into a lead. This gives you a conversion rate – if 100 people came to your site, but only 10 clicked on the offer, then you have a 10% conversion rate.

Lastly, adjust your marketing plan – strategy and tactics – based on your analytics.

Doing this monthly helps you keep control your marketing. Look ahead to then next month. What’s coming up? What’s going to be trending, like awareness and observance days? Take advantage of this by spinning your marketing message to be relevant to what’s trending. (Check out the Calendar-at-a-Glance.)

Not sure what if you got everything set-up correctly? Not getting traffic to your website like you’d hope? Click here to schedule a free 30-minute phone consultation and analysis.

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Video: An Overview of WordPress

Build your own WordPress siteWordPress is a content management program for websites, blogging & creating great content to help you promote your business and get you on the first page of Google search.

In this overview video, I explain the importance of content marketing and how to use WordPress to make blogging easier.

Google still is number 1 when it comes to search. Bing & Yahoo will never catch up! Google’s algorithm updates changed the way search engine optimization is done. You have to follow Google’s rules. Google’s goal is to give the searcher exactly what they’re searching for. Google wants fresh, relevant content written for the human reader in natural language = SEO. The consumer is in control. You have to think like the searcher – put yourself in their shoes. What are they going to enter into the search box to find you?  You must have a website that’s set up to capture leads,  a blog or videos with the fresh content that Google is looking for and you need to promote that content and engage with your potential customers on social media.

SEO Content Marketing & Social Media work together to help you get found online.It’s called Inbound Marketing; it’s like a 3-legged stool. SEO – search engine optimization works along with content marketing and social media. Doing 1 or 2 and not all 3 just doesn’t work.

Here’s how it all works together:

Blogging is at the center of the marketing wheel. The “W” is WordPress and the yellow button is the RSS feed – Really Simple Syndication – it’s how people subscribe to your blog. So, you write a blog post, share it on social media, encourage commenting, put excerpts in your e-newsletter with the call-to-action: “click here to read more”, which takes people back to your site. You can speak directly to your target and reach them in the groups on LinkedIn and communities on Google+, all while feeding the Google search engine what it wants.

Should you use the free WordPress or the Hosted one? If you’re just starting out, don’t yet have a commercial website and you just want to get known by blogging, the free version can’t be beat for the price. But, if you want to brand it or customize it, they start charging and at that point it’s best to just get a domain name and a hosted WordPress website.  WordPress can serve as your website as well as your blog. If you have a non-WP site, you can add a WordPress blog in a subdirectory. Installation is usually free with your hosting package. With the hosted version, you can install cool, free plug-ins and widgets to make a Call-to-action for capturing the leads that your content & social media generate.

With the hosted WordPress, there are thousands of free themes or templates to choose from, you can purchase one or you can have one created for you – depending on your budget. It’s part of the branding. Widgets are the features, links & buttons you see in the side columns of a blog. You must have some sort of call-to-action to capture leads into an email list. You need both social media share and follow buttons on your site. You have to make it easy for people to follow you and make it easy for them to share your content with their friends. If you don’t make it easy for people to do what you want them to do, they’re not going to do it.

There are many free website options out there, but remember, free sites are free to a point. As soon as you want to get fancy or add extra pages, they start charging. Don’t use a website builder! It may seem an easy choice, but those sites have a bunch of hidden code that blocks the search engines – and that’s the last thing you want to do!  Keep navigation, social media follow buttons and calls-to-action near the top of the page. Blog! The more often you blog, the more traffic you’ll drive to your site. 3x a week is the charm!

Free Download: Define Your Target Market WorkbookBefore you can effectively promote your business online, you must clearly define your target market. Download the free Define Your Target Market workbook to help you find you niche! While you’re there, you can check out all our upcoming social media, video and other marketing classes that we have at the AZ Social Media Training Center in Phoenix!

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Why I Prefer WordPress

Why I Prefer WordPressBack in 1995, I discovered the World Wide Web. I learned how to write HTML code and I launched my business, Creative Eye Marketing, in Miami, FL.

Back then, if someone who didn’t know code, tried to edit their website, it was very easy for them to totally mess it up by accidentally deleting one little character.

Now, anyone can build a website! With online services like Weebly, Wix, Blogger, Tumblr and of course WordPress, you can have a free website!

Wow! However, all these are free to a point. As soon as you want to customize the look, get your own domain name, add extra pages, widgets and fancy stuff, you have to pay and pay and pay.

It’s actually more cost effective to get your own hosted website with WordPress installed. Hosting plans start at just a few dollars a month and WordPress has tons of free, customizable templates (themes) and plugins to make yourself a really nice, functional website.

Sure you can build it yourself and save money, but you may need someone to show you how to do it. Once it’s set up, it’s very easy to manage and blog on a regular basis.

I like it because of the free plugins that make it easy to automatically share your blog posts with your social media networks, optimize them for SEO, add widgets to make it easy for people to follow you on social, subscribe to your email list, and stay longer on your website – which is what you want!

The longer a visitor stays on your site, the better the chance that they’ll become a customer or at the very least, a follower.

Free Download: Define Your Target Market WorkbookIt really helps to Define Your Target Market before you start all this, so we have a free workbook to help you do that. Click here to download.

 

 

Related articles:

Why You Shouldn’t Use a Website Builder

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What’s Your Niche?

Do you even have one?

If anyone can buy your product or service, then no one will – unless you identify your target!

Who’s your perfect customer? You need to create a target market persona. Give the person a name. Define everything clearly.

  • Demographics:
    • Age
    • Gender
    • Children/Family
    • Culture/Race
    • What's Your Niche?Location – local, national, global
    • Income
    • Education
  • What do they do for a living?
    • Seniority level
    • Entrepreneur
    • Small Business or corporate?
    • Worker
  • Interests & motivations
  • Wants, dreams & desires
  • Style
  • Health conscience?
  • What does a day in their life look like?
  • When are they ready to buy?
    • How much education do they need before they make
      a decision?
    • Where, how, when are they going to do their
      research?
    • What do they look for?
      • Credibility
      • Knowledge of the business

Similarity to the target audience – If they think you’re like them, they think you can understand them and their situation better. ~Andrew Spence

Put yourself in your target market's shoes. To be able to reach your potential customers, you need to get to know them. Social Media is the best way to do this! You can see what they like and share. You can build relationships, ask them questions and provide the answers.

You need to put yourself in their shoes to figure out what are they going to enter into the search box to find what you have to offer.

You also have to consider your competition.

If you’re in a competitive industry like Real Estate, Financial Planning, Accounting, Health and Wellness, etc., you have to really find your niche! What makes you different from the other guy who’s offering the same thing you are.

If you find your niche, and stick to it, you’ll be successful.

Sometimes you need someone with an objective point of view to help you define your target. Once that’s done, you have to do research to see what their online habits are, which networks to they frequent the most, what types of article do they read. We can help with this. Contact us for a free 30-minute phone consultation and analysis.

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What is a blog?

WordPress blog

A WordPress weblog with the TwentyTen theme. (Photo credit: Wikipedia)

Blog is short for “web log”. Many people have them. They can be personal, casual blogs and then there are are business blogs.

A personal blog can be by anyone writing about what interests them – food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard.

A business blog, however, is a “collection of articles that provide helpful, valuable, educational, and remarkable content to your target audience. By providing value, blogs can easily and effectively draw prospects to your website.” ~ Hubspot

If you want more traffic, leads and customers, you need to blog.

Companies that blog get 25% more website traffic than those that don’t blog. (Hubspot)

Companies that blog get 70% more LEADS than those that don’t blog. (Hubspot)

57% of companies have acquired a customer through their blog.

It impacts SEO – gives Google the fresh, relevant content it’s looking for, hence you get found when people search for what you have to offer. Optimize content around keywords with the keyword research tool. As you blog, you build a “keyword footprint”. You’ll rank.

Engage with potential customers.

Blogs convert visitors into leads with conversion opportunities – calls-to-action (CTAs)

Establishes your “thought leadership” – establishes you as a trusted source, an expert in your field.

Blogging is a crucial part of inbound marketing success. – If you build it, they will come! But the content needs to great. If you provide great content, you’ll get:

  • More social shares
  • More social followers
  • Inbound links

Write for your target audience. Know your audience and use language that they understand. Avoid using jargon and sounding too techie. Provide practical solutions. Not product-centric solutions. No hard selling!

Blogging success takes time – it’s not overnight, so don’t expect it to be! If you follow the advice in the above link, you will see an increase in everything.

If you need a WordPress blog or site setup, contact me. I can also help show you how easy it is to create a free blog on Blogger.com or WordPress.com. The free sites are limited to what you can do how you can customizing it, but they can serve as a free website if you’re just starting out. (Can’t beat free!)

One last thing to remember, don’t over think it. Have fun and write about what you know, love and are passionate about!

Learn how to monitor and manage your social media in 30 minutes a day! Contact us!

Giselle Aguiar
Digital Media Trainer & Strategist
AZ Social Media Wiz

Subscribe Free to the Social Media Strategist Daily

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What does your online image say about you?

Missing picture - reputation killerDoes it say “expert in your field”? Or does it say, “Doesn’t know what they’re doing!”?

You might not think social media is important, but it really is. The consumer is searching for information when they need it. What do they see when they stumble upon your Facebook business page, your LinkedIn profile, Google+ business page (This one actually comes up first in the Google search engine!), or Twitter profile?

Here are some social media blunders I’ve seen:

Google+: A local business that hasn’t been verified. The default cover picture. These two things are huge. If you’re not a verified local business, you’re not going to come up in Google maps – hence you don’t exist.

The cover graphic is a free billboard. Take advantage of it. Folks should know at first glance what you do.

Golf-Club-G+-1024x430Take the example here, this is the Google+ page for a golf club which shall remain nameless to protect the clueless. The only thing right about this is that it’s a Verified Local Business. The check mark next to the circular picture indicates as such. Which brings me to the picture where a logo should be – a football player? And it’s not even a player with a team in the city this club is located! The rainbow is the default picture that Google+ puts there. This is a country club. You’d think it would highlight a picture of the golf course. The club’s owners outsourced their social media and I was told that the Google+ page, which is connected to the Google search engine, “fell through the cracks”! Seriously?

People! If you outsource your social media, it is your responsibility to keep tabs on what they’re doing! Read: Should You Outsource Your Social Media Marketing

Do not leave this egg on your profile!Twitter: Zero tweets. Egg for a graphic. That says newbie or fake account. If the “handle” (username) has your company name, it says that you are not an expert in anything.
Bio with personal information – I don’t care how many kids you have or that you love to go fishing. I want to see what information you have to share. Keep personal separate. You can have more than one Twitter account as long as you have 2 separate emails.

Facebook: No cover graphic – lazy, unprofessional. Again, it’s a free billboard – use it. About section incomplete – not an expert in anything. This is free space to insert keywords. Don’t use flowery language. Describe what you have to offer.

LinkedIn: Incomplete profile, no picture – unprofessional. Read: 11 LinkedIn Reputation Killers.

Blog: Last post was more that 1 month ago. Lazy, no longer in business.
No social media buttons – you don’t want to grow your following. You’re hiding something. You want to make me work to connect with you – not good.
Free Blogger or WordPress site – this is a hobby and not a real business. Cheap. It doesn’t cost that much to have a domain name and a hosted WordPress site and blog.

Don’t skimp on your image.

Giselle Aguiar
Social Media Marketing Trainer & Strategist
AZ Social Media Wiz
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What is a blog?

A WordPress weblog with the TwentyTen theme, a...

A WordPress weblog with the TwentyTen theme. (Photo credit: Wikipedia)

Blog is short for “web log”. Many people have them. They can be personal, casual blogs and then there are are business blogs.

A personal blog can be by anyone writing about what interests them – food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard.

A business blog, however, is a “collection of articles that provide helpful, valuable, educational, and remarkable content to your target audience. By providing value, blogs can easily and effectively draw prospects to your website.” ~ Hubspot

If you want more traffic, leads and customers, you need to blog.

Companies that blog get 25% more website traffic than those that don’t blog. (Hubspot)

Companies that blog get 70% more LEADS than those that don’t blog. (Hubspot)

57% of companies have acquired a customer through their blog.

It impacts SEO – gives Google the fresh, relevant content it’s looking for, hence you get found when people search for what you have to offer. Optimize content around keywords with the keyword research tool. As you blog, you build a “keyword footprint”. You’ll rank.

Engage with potential customers.

Blogs convert visitors into leads with conversion opportunities – calls-to-action (CTAs)

Establishes your “thought leadership” – establishes you as a trusted source, an expert in your field.

Blogging is a crucial part of inbound marketing success. – If you build it, they will come! But the content needs to great. If you provide great content, you’ll get:

  • More social shares
  • More social followers
  • Inbound links

Write for your target audience. Know your audience and use language that they understand. Avoid using jargon and sounding too techie. Provide practical solutions. Not product-centric solutions. No hard selling!

Blogging success takes time – it’s not overnight, so don’t expect it to be! If you follow the advice in the above link, you will see an increase in everything.

If you need a WordPress blog or site setup, contact me. I can also help show you how easy it is to create a free blog on Blogger.com or WordPress.com. The free sites are limited to what you can do how you can customizing it, but they can serve as a free website if you’re just starting out. (Can’t beat free!)

One last thing to remember, don’t over think it. Have fun and write about what you know, love and are passionate about!

Giselle Aguiar
Digital Media Trainer & Strategist
AZ Social Media Wiz
Subscribe Free to the Social Media Strategist Daily

Follow us!

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