What’s Your Niche? And Why You Need One

target market

Do you even have a niche? If anyone can buy your product or service, then no one will – unless you identify your target! Who’s your perfect customer? You need to create a target market persona. Give the person a name. Define everything clearly. Demographics: Age Gender Children/Family Culture/Race Location – local, national, global Income… Read more What’s Your Niche? And Why You Need One

Why I Prefer WordPress

WordPress

Back in 1995, I discovered the World Wide Web. I learned how to write HTML code and launched my business, Creative Eye Marketing, in Miami, FL. Back then, if someone who didn’t know code, tried to edit their website, it was very easy for them to totally mess it up by accidentally deleting one little… Read more Why I Prefer WordPress

What Does Your Online Image Say About You?

online image

Does your online image say “expert in your field”? Or does it say, “Doesn’t know what they’re doing!”? You might that think social media is not really important, but it actually is. The consumer is searching for information when they need or want it. What do they see when they stumble upon your Facebook business… Read more What Does Your Online Image Say About You?

What is a Blog and Why do I Need One?

What is a Blog?

What is a Blog? Blog is short for “web log”. Many people have them. They can be personal, casual blogs and then there are are business blogs. A personal blog can be by anyone writing about what interests them – food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard.… Read more What is a Blog and Why do I Need One?

5 Tips for Getting Traffic to Your Website

How to Grow a True Social Media Following that will Help your Business

You’ve built your website. It’s gorgeous. Now how do you get people to visit it? Better yet, how do you get potential customers to visit it? Getting traffic to your website takes effort including creating compelling content regularly, like blogs and videos, and being active in social media. First you need to clearly define your… Read more 5 Tips for Getting Traffic to Your Website