Social media marketing analytics and insights are your friend! They play a crucial role in your marketing success. Basically, they tell you what’s working and not working. Each of the social media networks has their own analytics or insights. Moreover, they give you data — information about your followers or fans to help you market to them more effectively. Here are all the analytics classes.
Note: These are advanced classes! You should go through the individual network classes first!
First an overview of the information available to you and then below are some of the individual networks and where to find their analytics and insights. Some networks offer better analytics than others.
Analytics 104: An Overview
Facebook Insights tell you the demographics of your fans, where they’re located, what posts got the most engagement, even the best time to post.
Pinterest Analytics tell you a lot about your followers and which of your pins got noticed and saved. It also gives you info on what else your followers like as well as data from anything pinned from your website.
Similar to Pinterest, Twitter tells you a lot about your followers: where their located, what else interests them and which of your tweets got the most engagement.
WordPress JetPack Site Stats:
WordPress JetPack site stats tell you how many people visited your website or blog, where they came from and which posts or pages were most popular.