Author name: Giselle Aguiar

Giselle Aguiar is a social media, inbound and content marketing strategist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.

25 Powerful Words to Generate Quality Leads [Infographic]

25 Powerful Words to Generate Quality Leads [Infographic]

Marketing is about getting results. Usually, that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website, but converting them from a visitor into lead and furthermore, converting that lead into a sale. That’s the bottom line, right? You want to put these CTAs in several places in

25 Powerful Words to Generate Quality Leads [Infographic] Read More »

LinkedIn mistakes hurt your online reputation

Videos: Make the Best of the 2 Sides of LinkedIn and Unleash its Power

LinkedIn is way more than a place for job seekers. If that’s the last time you used it, then you’re missing out on a powerful tool. Having a 100% completed profile with updated information, as well as a company profile page for your business, increases your trust and credibility factor immensely. It helps establish you

Videos: Make the Best of the 2 Sides of LinkedIn and Unleash its Power Read More »

Do You Want to go Viral? Tell Stories that Provoke Emotions

Do You Want to go Viral? Tell Stories that Provoke Emotions

Here’s an excellent example of a viral video for a brand that actually rejected it. It’s what’s called “user-generated content”. A fan of a product or service creates a video, on their own, without prompting by the brand. But this is not about the brand but the power of telling stories that provoke emotions. About

Do You Want to go Viral? Tell Stories that Provoke Emotions Read More »

website functionality - getting the right visitors to your site

What You Need to Know to Build Your Website for Effective Results

I was once asked, could my Facebook business page serve as my website. No. Your website is yours. Social media profiles should be your backup in case your site goes down. And it’s a way to drive people to your website. You have zero control over what happens on Facebook or the other social networks

What You Need to Know to Build Your Website for Effective Results Read More »

Scroll to Top
Skip to content