Let’s start with why you need to blog regularly. Here are the benefits of blogging… Making the Blog Work Basically, the more often you blog, the more traffic you drive to your website. How often should you blog? First, if you haven’t blogged in a while or you have a brand new website, you should […]
How Often Should You Blog for Marketing Success? Read More »
Marketing is an essential function of any business that wants to draw new customers. Whether B2B or B2C (or both), you must promote your business so people know you exist. Obviously, to do so effectively, you need a marketing budget. Today’s marketing is way more complicated than back in the day before the Internet existed.
How Much Should a New Business have in their Marketing Budget? Read More »
Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. You want to be found when people are searching for what you have to offer. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and
What is Inbound Marketing? Get Found Online Read More »
Back in 1995, I discovered the World Wide Web. Thus, I learned how to write HTML code and launched my business creating websites, Creative Eye Marketing, in Miami, FL. Back then, if someone who didn’t know code attempted to edit their website, it was very easy for them to totally mess it up by accidentally
Why I Prefer WordPress for Websites Read More »
Sure you want to save money, but it may cost you big time in the long run! What am I talking about? Outsourcing your website, graphics, blog and/or social media design/implementation services. It starts with your marketing budget. It’s tight, but you know you have to have an online presence with a website and social
When Outsourcing – Keep it Local Read More »
It happens. Sales go stagnant… not growing. You’re doing everything right… blogging… posting to social media… videos… monthly newsletters… basically everything you can do without spending extra cash… just sweat equity. You have no reach. However, traffic to your site hasn’t grown… you haven’t gotten any new Facebook likes or Instagram or X (formerly Twitter)
Have you Saturated Your Market? How to Expand Your Reach Read More »
You’ve probably heard me mention or write about the 7 Ps of social media marketing. Well, I heard of 2 more to add to the list! The first two “Ps” are the new ones. But I have to tell you, with all the mistakes I see small businesses making out there, you need to understand
The 9 Ps of Social Media Marketing for Business Success Read More »
Remember back in the day when you walked by a newsstand and were stopped by a headline on the front page? More than likely, you bought the paper to read the article. That’s how newspapers depended on sales – the sensationalism of their headlines. That still holds true today, however, now more than ever this
How to Write Awesome, Powerful Headlines for Your Blog Read More »
