Everything revolves around your website. Is your website working for you 24/7? You can be emailing and posting in social media, but if your website isn’t set up right, if you’re NOT capturing leads somehow, all your efforts are for naught. You’re wasting your time. Your website is more than a pretty online brochure. It’s… Read more A Successful Company has a Website that is Useful
What’s the purpose of all this social media hubbub? How do I generate quality leads for my business? Social Media Marketing, when done properly, can be a very effective tool to drive traffic to your website and generate quality leads which can be nurtured into sales. What good is any type of marketing if it… Read more How to Use Social Media to Generate Quality Leads [Infographic]
Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing social media without checking your analytics and insights? You should be checking your social media analytics and insights monthly. They tell you: The demographics of your fans and followers – this… Read more Why You Should Care About Analytics and Insights?
I once did a consult for an auto repair shop in the Phoenix Valley. He had poor SEO and needed to boost the business to his local, brick-and-mortar shop. He had some social media profiles setup, but had no idea what to do. I did a Google search for “auto repair _____ (his city)”. His… Read more An SEO Tale of 2 Auto Repair Shops
What does an “effective website” or “results” mean to you? Would you like more visitors to your site? That’s nice, but are they buying or converting — doing what you want them to do? Increased conversions? That’s when a visitor to your site either buys something or downloads a freebie to be added to your… Read more 3 Elements of an Effective Website that Produces Results