Author name: Giselle Aguiar

Giselle Aguiar is a social media, inbound and content marketing strategist and trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields.

What will be trending in January 2026 on social media?

What will be Trending in January on Social Media?

Besides the ongoing, never-ending hot-news topics, here are some January Awareness and Observance Days that will probably be trending on X (formerly Twitter) and other social media networks. You can also expect everything regarding weight loss and New Year’s resolutions, goal setting, etc., to be trending. Plan ahead and spin your marketing message around the

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The 9 Ps of social media marketing for marketng success.

The 9 Ps of SOCIAL MEDIA Marketing for Business SUCCESS

No matter what technological advances change HOW we do social media marketing, the marketing basics stay the same. I’ve seen many small businesses make digital marketing mistakes in my 30+ years of digital marketing experience. It behooves you to understand how these 9 “Ps” work together. The 9 Ps of Social Media Marketing Where do

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Local SEO! Sharpen Your YouTube Strategy to Rank on Google

Local SEO! Sharpen Your YouTube STRATEGY to RANK on Google

Many businesses, especially local brick-and-mortar and area service providers, DO NOT use YouTube effectively. You probably think that just recording a video and uploading it is enough, but it’s not. With a little extra effort, tweaking your YouTube strategy can make a significant difference in your results. These tips will help you increase views, subscribers,

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